BS in Marketing FAQ

Many marketing jobs report strong demand. BLS data projects that employment for market research analysts and marketing managers will grow at faster-than-average rates (+10%) between 2021-2031.

We have three student chapters: The American Marketing Association (AMA), the American Advertising Federation (AAF) and the Sales Club. These organizations provide a chance to meet and network with experienced industry officials, and participate in competitions and scholarship opportunities. The marketing department also engages with numerous other marketing organizations.

According to our 2021-2022 Senior Exit Surveys, our marketing undergraduates earned an average of $56,200 in their first year and 66% were employed within three months of graduation.

Earning your BS in Marketing can yield significant returns. According to the U.S. Bureau of Labor Statistics, jobs for Advertising, Promotions, and Marketing Managers earn a median pay of $133,380 and are projected to grow by 10% between 2021-2031.

Marketing majors can earn a Bachelor of Arts or a Bachelor of Science in marketing, depending on their school and program. Typically, a BA includes more foreign language, humanities and social science courses, while a BS includes more math and natural science courses. At JSOM, the undergraduate marketing degree is designated as a Bachelor of Science.

Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions in marketing require a bachelor’s degree.

Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing professional on their team.

Prospective freshmen with transferable semester credit hours will be treated for the purposes of admission as first-time freshmen. Their work will be reviewed by the Undergraduate Admission Committee using the following criteria:

• SAT or ACT scores
• High school transcript, including grade-point average, class rank and college preparatory classes
• All post-secondary academic coursework

Students with test scores or class ranks outside the assured admission range may be eligible for admission upon individual review. Reviewed admission applicants are encouraged to respond to the essay topic on the Texas Common Application. Reviewed admission decisions are based on the applicant’s composite achievement profile, including:

• High school class rank and GPA
• Strength of academic preparation, including the number of courses taken, such as honors, advanced placement (AP), international baccalaureate (IB)
• SAT I or ACT scores
• Record of achievements, honors and awards
• Special accomplishments, work and service, both in and outside of school
• The essay topic, with emphasis on explanation of the details of the context of achievements
• Special circumstances that put academic achievements in context

Written recommendations are suggested but not required and can be helpful for students seeking admission on review or for students desiring fullest consideration for merit or merit/need-based scholarships. Applicants must have graduated from an accredited high school or satisfied equal requirements and should have completed the Recommended High School Program.

Please see the university’s freshman admission page.

Freshmen are encouraged to apply to UT Dallas early in their senior year of high school. For the purposes of admission and scholarship consideration, a student will be evaluated as a freshman if the student’s first matriculation at a college or university during a long semester after graduating from high school will occur at UT Dallas. Some admissions may require the completion of additional preparatory work before full-time enrollment in the University, and any deficiencies in the student’s high school coursework must be resolved before graduating from the University.

Marketing is an essential part of almost any company. Marketing graduates can pursue careers in areas such as Sales, Advertising, Brand Management, Business Development, Marketing Analytics, Market Research, Marketing Management or Product Management. Students can specialize in industry specific marketing careers such as Business to Business, Consumer packaged goods, e-Business, International Marketing, Pharmaceutical Marketing, Sports Marketing, Technology Marketing, Retailing, Marketing Consulting and many more.