Center for Retail Innovation and Strategy Excellence (RISE)

The Center for Retail Innovation and Strategy Excellence, an interdisciplinary industry research initiative in The University of Texas at Dallas Naveen Jindal School of Management, is initiating partnerships with the leaders of America’s largest retail industries to collaborate on retail research, education and practice.

Our vision is to be the global educational leader in innovation through technological knowledge and strategy for the retail industries by:

• Creating knowledge and thought leadership by facilitating academic research for retail industry challenges
• Sponsoring global outreach as it relates to initiatives for industry, students and alumni
• Engaging with retail leaders to participate in center events, research and teaching
• Developing curriculum and course offerings for retail industry-sponsored project courses and providing career advisory services for University of Texas at Dallas students

The RISE center has established a group of core faculty from several schools at the University of Texas at Dallas. These faculty members conduct leading-edge research that cuts across multiple disciplines, including global supply chain, marketing analytics, e-commerce, pricing management, channel strategies, customer lifetime value, information systems and mobile technology.

We provide tailored programs and services responsive to the needs of faculty members in their drive to accomplish:

• Creating knowledge and thought leadership by facilitating research used for industry applications.
• Engaging industry leaders and academicians to disseminate knowledge and participate in Center activities.
• Sponsoring student and alumni events and activities.
• Developing curriculum, course offerings, and career advisory services for all University of Texas at Dallas students.

• “Dual Sales Channel Management with Service Competition,” Kay-Yut Chen, M. Kaya and Ö. Özer, Manufacturing & Service Operations Management, Vol. 10, No. 4, Fall 2008: 654-675.
• “Time Pressure, Time Saving and Online Shopping: Exploring A Contradiction,” Howard Dover, P.L. Alreck, G.R. DiBartolo, M. Diriker, K.A. Passyn and R.B. Settle, Journal of Applied Business Research, Vol. 5, No. 25, September/October 2009: 85-92.
• “Competition in Shopping Experience,” Ganesh Iyer and D. Kuksov, Marketing Science, Vol. 31, No. 6, November-December 2012: 913-933.
• “Value of Promotions with Delayed Incentives: An Empirical Investigation of Gift Card Promotions,” Bharadwaj Kadiyala, Ö. Özer and S. Simsek, December 2019
• “Consistent Assortment Provision and Service Provision in a Retail Environment,” Trichy. Krishnan, K. Koelemeijer and R. Rao, Marketing Science, Vol. 21, No. 1, February 2002: 54-73.
• “Double Couponing and Retail Pricing in a Couponed Category,” Trichy V. Krishnan and R. Rao, Journal of Marketing Research, Vol. 32, Issue 4, November 1995: 419-432.
• “On Manufacturers Complementing the Retail Channel with a Direct Online Channel,” Nanda S. Kumar and R. Ruan, Quantitative Marketing and Economics, Vol. 4, No. 3, September 2006: 289-323
• “Research Note: Using Basket Composition Data for Intelligent Supermarket Pricing,” Nanda S. Kumar and R.C. Rao, Marketing Science, Vol. 25 ,No.2, March-April 2006: 188-199.
• “Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through,” Nanda S. Kumar, S. Rajiv and A. Jeuland, Marketing Science, Vol. 20, No. 4, November 2001: 382-404.
• “Effective Category Management Depends on the Role of the Category,” Nanda S. Kumar, S. Dhar and S. Hoch, Journal of Retailing, Volume 77, Issue 2, Summer 2001: 165-184.
• “Supermarket Competition: The Case of Every Day Low Pricing,” Rajiv Lal and R. Rao, Marketing Science, Vol. 16, No. 1, February 1997: 60-80.
• “Why Markdown as a Pricing Modality?” Özalp Özer and E. Adida, Management Science, Vol. 65, No. 5, May 2019: 2161-2178.
• Markdown or Everyday-Low-Price? The Role of Behavioral Motives, Özalp Özer and Y. Zheng, Management Science, Vol. 62, No. 2, February 2016: 326-346
• The Oxford Handbook of Pricing Management, edited by Özalp Özer and R. Phillips, August 2012. Available from Amazon, Barnes & Noble or OUP.
• “Behavioral Issues in Pricing Management,” Özalp Özer and Y (K.) Zheng. Chapter 20 in The Oxford Handbook of Pricing Management, edited by Ö. Özer and R. Phillips, August 2012.
• “Price Awareness and Consumers’ Use of Deals in Brand Choice,” Ram C. Rao and B.P.S. Murthi, Journal of Retailing, Vol. 88, Issue 1, March 2012: 34-46.
• “Measuring Retail Performance in an Omnichannel World,” Mel F. Zuberi and D. Rajaratnam, Journal of Marketing Channels, Published online March 25, 2020.

The center is the focal point for industry engagement for all areas related to Retail Innovation and Strategy Excellence (RISE). The center works with DFW companies and nonprofits, as well as with multinationals that have a major DFW presence. Companies work with us to sponsor center events, undergraduate and graduate student projects, and competitions. They also fund internships and work with graduate students and faculty on cutting-edge research.

To become a corporate sponsor, please contact Dr. Diane McNulty, associate dean of external affairs at dmcnulty@utdallas.edu or 972-883-2741.