PhD in Management Science, Marketing Concentration

Manish Gangwar, Nanda Kumar and Ram C Rao (2021). “Pricing Under Dynamic Competition when Loyal Consumers Stockpile” Marketing Science

Sanjay Jain and Kun Qian (2021), “Compensating Online Producers: A Theoretical Analysis”, Management Science.

Dmitri Kuksov and Mohammad Zia (2021), “Benefits of Customer Loyalty in Markets with Endogenous Search Costs”, Marketing Science.

Xiaolin Li, Chenxi Liao and Ying Xie (2021), “Digital Piracy, Creative Productivity, and Customer Care Efforts”, Marketing Science

Jayarajan Samuel, Eric Zheng and Ying Xie, “Value of Local Showrooms to Online Competitors” MIS Quarterly.

Yiyi Li and Ying Xie (2020), “Is a Picture Worth a Thousand Words? An Empirical Study of Imagery Content and Social Media Engagement,” Journal of Marketing Research

Ye Qiu and Ram C Rao (2020), “Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites”, Marketing Science.

Mina Ameri, Elizabeth Honka and Ying Xie (2019) “Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of the Personal versus the Community Network” 2019, Marketing Science.

Harish Guda and Upender Subramanian (2019) “Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Information Sharing and Worker Incentives” Management Science.

Dmitri Kuksov, and Chenxi Liao (2019) “Opinion Leaders and Product Variety,” Marketing Science.

Yiyi Li, Ying Xie and Eric Zheng (2019), “Modeling Multi-Channel Advertising Attribution Across Competitors” MIS Quarterly.

Mohammad Zia and Ram C Rao (2019) “Search Advertising: Budget Allocation Across Search Engines,” Marketing Science.

Dmitri Kuksov and Chenxi Liao (2018) “When Showrooming Increases Retailer Profit,” Journal of Marketing Research.

Juncai Jiang, Nanda Kumar and Brian Ratchford (2017), “Price Matching Guarantees with Endogenous Search”, Management Science.

Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia (2017) “In-Store Advertising by Competitors,” Marketing Science.

Calculus, matrix algebra, computer programming and statistics are prerequisites for the doctoral program – every admitted student is responsible for ensuring he/she has satisfied these prerequisite requirements before joining the program.

Doctoral students in Management Science benefit from exposure to multiple functional areas in management. To ensure this benefit, students who enter the program without an MBA (or equivalent degree) are required to complete a combined minimum of four courses (at the master’s or doctoral level) in at least three functional areas. This cross-functional exposure is particularly useful for students engaging in cross-functional research, positioning their research for wider appeal and effectively teaching business school students with diverse specializations.

The Management Science PhD core curriculum consists of a minimum of 9 courses.

Please visit the Management Science Degree Plan page for core and secondary core course requirements.

Students are required to take at least four doctoral-level seminars in marketing.

Students will be asked to take other advanced graduate-level courses in statistics, economics and operations research as appropriate to their program. They may also be asked to undertake independent study on one or more appropriate topics. Finally, they are required to take a course in written and oral communication provided by the school during their second summer.

PhD in Marketing students take a written preliminary exam at the end of their first year in the program over a set of core methodology courses (ECON 6309 Econometrics I, MECO 6315 Approaches to Statistical Inference, MECO 6345 Advanced Managerial Economics, MECO 6350 Game Theory, OPRE 7353 Optimization). The purpose of the exam is to assess the student’s degree of mastery of the research methods covered in the first year of coursework. Students are also required to write an original research paper in their first summer.

As with the preliminary examination, the qualifying examination consists of the written exam taken in the summer at the end of the second year and an original research paper (second-year paper) due August 31st. The written exam is designed to test the knowledge of the methodology and literature important for quantitative marketing research and allows some degree of concentration in either primarily empirical or primarily analytical areas. The paper is expected to be presented at the beginning of the Fall semester of the third year.

PhD students must successfully complete the preliminary and qualifying examinations, respectively, to enter PhD candidacy. The area faculty will determine whether a student has successfully completed the exam requirements based on the student’s performance. Criteria to evaluate students may include results from the in-class written portion of the exams, quality of research papers and/or presentations, performance in special courses (e.g., seminar courses), satisfactory GPA as determined by area faculty and other forms of assessment as required by the student’s area. An unsatisfactory performance in any one of the criteria for either the preliminary examination or the qualifying examination may result in dismissal from the program.

Once the student has passed the qualifying exam and paper requirements, work on the dissertation can commence. The dissertation is written under the direction of the dissertation committee. Twelve to 24 semester hours may be granted for the dissertation toward the minimum 75-hour requirement for the degree. At a time mutually agreeable to the candidate and the dissertation committee, the candidate must orally defend the dissertation to the committee.

The Dissertation Proposal must be successfully defended at least one semester prior to the term of graduation. The requirements for the proposal defense should be discussed with the dissertation committee prior to scheduling the defense. Dissertation Proposal Defenses will be open to all faculty and PhD students of the Jindal School of Management.