What is the BS in Marketing?
The Bachelor of Science degree in Marketing offers students holistic education and training in both the practical and theoretical aspects of marketing. During the program students are taught strategic, effective and ethical marketing practices as well as how to use the systems and analytical tools that are industry-standard in the profession. They are equipped with […]
What is required to receive a BS in Marketing?
The BS Marketing requires 120 credit hours of which 42 credit hours are in general education requirements, 15 hours in business preparatory courses, 21 hours in business core courses, 24 hours in marketing courses (15 hours in marketing core and 9 hours in marketing-guided electives) and 18 hours in electives. See the undergraduate catalog for […]
What is a degree plan?
The degree plan is an official document that lists all the courses required for your chosen degree and shows how the courses that you have completed are applied toward the degree.
Where can I find more details on the tracks and courses?
Students are encouraged to meet with the Academic Advisors regarding degree programs. Please call (972) 883–2275 or drop by JSOM, Room 2.250, Monday through Thursday 9 a.m. to 7 p.m. or Friday 9 a.m. to 5 p.m. In addition, those pursuing a BS in Marketing degree are encouraged to connect with the Director of the […]
Are there any Marketing Student Clubs/Organizations?
We have three student chapters: The American Marketing Association (AMA), the American Advertising Federation (AAF) and the Sales Club. These organizations provide a chance to meet and network with experienced industry officials, and participate in competitions and scholarship opportunities. The marketing department also engages with numerous other marketing organizations.
What is marketing?
Marketing is the process of communicating the value of a product or service to potential customers, to sell that product or service. It involves anticipating, managing and satisfying demand for products and services, and promoting an organization’s ability to do so to their target market. According to the Bureau of Labor and Statistics (BLS), effective […]
What should I expect from a marketing degree?
Typically marketing degrees last three to four years at bachelor’s level. A bachelor’s degree is generally more likely to lead to higher paying jobs with more responsibility. Our marketing degree is taught using a combination of lectures, in-class projects, case study analyses, sales role playing and market research projects, with coursework and exams used for […]
Is marketing a good career choice?
Careers in marketing report above-average salaries and strong projected job growth rates, making marketing a strong career choice. Many entry-level positions in marketing require a bachelor’s degree. Effective marketing is essential to the success of every organization. In fact, anyone who is offering a product or service will benefit from having a marketing professional on […]
Is a marketing degree a BA or BS?
Marketing majors can earn a Bachelor of Arts or a Bachelor of Science in marketing, depending on their school and program. Typically, a BA includes more foreign language, humanities and social science courses, while a BS includes more math and natural science courses. At JSOM, the undergraduate marketing degree is designated as a Bachelor of […]
Are marketing majors in demand?
Many marketing jobs report strong demand. BLS data projects that employment for market research analysts and marketing managers will grow at faster-than-average rates (+10%) between 2021-2031.
What Is a marketing degree good for?
Marketing majors can use their analytical and research skills to pursue careers in business, sales, public relations, advertising, and marketing.
Should I get a bachelor’s in marketing?
Earning your BS in Marketing can lead to a variety of career opportunities for student who are interested in pursuing a marketing career. Have you ever found yourself looking at an advertising campaign and thinking you could do better? Do you get excited about the latest social media innovations? Do you pride yourself on your […]
What can I do with a bachelor’s in marketing?
Marketing continues to expand and grow, thanks in part to nearly every industry relying on marketing principles to raise brand awareness and attract customers. Many students pursue a marketing degree path for the versatility and transferability of the skills they gain. Whether working as a marketing manager for a startup tech company, a public relations […]
How much money can I make with a bachelor’s in marketing?
According to our 2021-2022 Senior Exit Surveys, our marketing undergraduates earned an average of $56,200 in their first year and 66% were employed within three months of graduation. Earning your BS in Marketing can yield significant returns. According to the U.S. Bureau of Labor Statistics, jobs for Advertising, Promotions, and Marketing Managers earn a median […]
What kind of careers in marketing can I look forward to?
With a bachelor’s degree in marketing, you can develop and refine your skills in such key areas as: Consumer Behavior Content Marketing Digital Marketing Strategy E-commerce Marketing Strategy Market Research and Analytics Promotion Search Engine Optimization (SEO) Social Media Sales Business Development
What key skills will I learn from my BS in Marketing classes?
Common skills gained during a marketing degree include: General numerical skills including ability to analyze mathematical and statistical data Excellent spoken and written communication skills and the ability communicate clearly and concisely Ability to plan in advance Ability to think strategically Ability to think independently Research and data analysis skills Teamwork skills Presentation skills Problem-solving […]
