Marketing

17 Articles Written

Marketing Career Focus: E-Commerce
Marketing Career Focus: E-Commerce

Overview of skills needed by e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The e-commerce marketing professional requires a breadth of knowledge beyond the ecommerce platforms,

Written by Alex EdselJune 13
Job Analysis for Digital Marketing – Mobile Marketing
Job Analysis for Digital Marketing – Mobile Marketing

Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.

Written by Alex EdselMay 31
Marketing Career Focus: Digital Marketing
Marketing Career Focus: Digital Marketing

Overview of skills required by digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.

Written by Alex EdselMay 31
Marketing Career Focus: Marketing Analytics
Marketing Career Focus: Marketing Analytics

Overview of skills needed by marketing analytics managers and how these map to the courses offered at the Master of Science in Marketing at UT Dallas.

Written by Alex EdselApril 6
Marketing Career Focus: Product Management
Marketing Career Focus: Product Management

What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as "to discover a product that is valuable, usable and feasible."

Written by Alex EdselMarch 14
Marketing Career Focus: Customer Insights
Marketing Career Focus: Customer Insights

Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.

Written by Alex EdselMarch 14
Web Analytics as a Key Skill or Profession for Marketers
Web Analytics as a Key Skill or Profession for Marketers

Alex Edsel, Director of MS Marketing program at UT Dallas focuses on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing.

Written by Alex EdselDecember 12
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations

Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.

Written by Alex EdselSeptember 19
Powering Through JSOM as a Working Student Part I
Powering Through JSOM as a Working Student Part I

Whether you are new to being a working student or have been doing it for quite some time now, read the helpful tips on how you can make the most of your time in graduate school.

Written by MaJennine ManinangJuly 19
Super Bowl Ad Trends to Expect this Year
Super Bowl Ad Trends to Expect this Year

On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.

Written by Abhi BiswasFebruary 3
It's All About How Much You Want It
It's All About How Much You Want It

Does success come from luck or endeavor? Or is it really all about how much you want it? Read to hear Yan Wang's take on success in the marketing world.

Written by Yan WangNovember 9
Digital Marketing Tips That Even Novices Can Try
Digital Marketing Tips That Even Novices Can Try

Leave it to the pros to give you the best digital marketing tips and industry news. In this blog post, Jeanne Spreier was on the scene at the Digital Executive Summit and shares the latest tips even novices can try.

Written by Jeanne SpreierOctober 24
JSOM Graduation Speech
JSOM Graduation Speech

Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.

Written by Hua BaiMay 10
Marketing Competition Offers Training — and Prize Money!
Marketing Competition Offers Training — and Prize Money!

Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.

Written by Kris ImherrApril 12
How To Excel At Showing Your Skills: Gauri Kadu Part 1
How To Excel At Showing Your Skills: Gauri Kadu Part 1

If you’re an undergraduate student, you’ve probably thought once or twice about when to apply for internships. Haven’t gotten there yet? Read on.

Written by Prithvi PersadMarch 24
Top Sales Student Transformed Adversity into Opportunities
Top Sales Student Transformed Adversity into Opportunities

One of the top students in the Professional Sales Concentration has had an extreme past but is transforming adversity into opportunity. Rising star, Kathryn McCord, will surprise you with her story.

Written by Donna Steph RianFebruary 1
How To Excel At Showing Your Skills
How To Excel At Showing Your Skills

If you’re an undergraduate student, you’ve probably thought once or twice about what you’ll do when you’re ready to apply for internships. Haven’t gotten there yet? Read Prithvi's interview to gain insight.

Written by Prithvi PersadDecember 14

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