Jindal School Scholarship Breakfast Speaker Named Collegiate Marketer of the Year

Julie Haworth and Kathryn McCord

BS in Marketing Program Director Julie Haworth (left) and Collegiate Marketer of the Year Award winner Kathryn McCord, BS’16, celebrated at the DFW American Marketing Association’s award gala on May 5.

Student speaker at the 2015 annual Scholarship Breakfast, dynamic salesperson, budding entrepreneur and recent Naveen Jindal School of Management graduate Kathryn McCord added another honor to her growing list of accomplishment when she recently was named Collegiate Marketer of the Year by the DFW chapter of the American Marketing Association (AMA).

Presented at the chapter awards gala on May 5, the Collegiate Marketer of the Year Award recognizes excellence in collegiate marketing leadership. McCord, who graduated last spring, is the fourth Jindal School student to earn this recognition since 2011.

Andrea Hapeman

Andrea Hapeman

AMA judges chose McCord’s submission, the “Thank You, Andrea, Fund,” the first sales student-funded scholarship honoring the integral role that Andrea Hapeman, the coordinator of the UT Dallas Center for Professional Sales, played in building the school’s sales program.

“I wanted to address the financial need that many UT Dallas students face as they embark on a business education. I did this by spearheading this scholarship that will generate $6,000 in scholarships for the next five years. Beyond the financial benefit, I also wanted to honor Andrea and help strengthen the sales program’s brand and create a way for students to engage while obtaining their education and as alumni,” McCord said.

“The students had to write about a marketing challenge and what they did to overcome that challenge. Kathryn did a beautiful job on her project. She’s truly remarkable, bright and has a great attitude, and this is something she can keep on her resume forever that will always be an amazing talking point,” Dr. Julie Haworth, director of the school’s undergraduate marketing program, said.

After graduating with a bachelor’s degree in marketing and a University Sales Center Alliance professional selling certification in May, McCord this summer assumed the title of energy advisor of 5, a Las Colinas-based energy advisory and brokerage firm serving as a liaison between energy companies and commercial customers.