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Bachelor of Science in Marketing

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Why choose BS in Marketing at UT Dallas?

Senior Marketing students work in teams to apply all the marketing and sales skills and concepts they have learned in the program to address a business need. The deliverables for the course include team marketing plans and client presentations that include an industry analysis, primary research, positioning and targeting recommendations, marketing programs plans, financial projections and metrics for measurement. Students also include skills like designing surveys, creating sampling plans, collecting and analyzing data, developing and qualifying prospects and implementing closing techniques in the project using ethically based considerations.

Students in the course have developed marketing plans for many organizations and have worked on various business needs including the following:

  • Improving the customer review process for a large, billion dollar technology firm
  • Researching the positioning of a marketing firm
  • Developing an elite educational program for high achievers
  • Developing promotion plans and strategies for a technology program

In the course of a year, we will have over 150 interns working at large, small, public and nonprofit organizations locally and around the world. Many of our marketing majors will get credit for more than one internship. It is a requirement for students to have an internship that includes a marketing or sales experience that is at least 160 hours of internship work. Students can even build off a current job to include marketing responsibilities in their job and get internship credit or they can find something on their own or through our Career Management Center’s Handshake platform. Either way, there’s a good chance the internship will turn into a job offer if performed in the last semesters of the student’s curriculum.

We love supporting our community. Our students are able to enhance their education by applying classroom knowledge to service-learning marketing projects embedded right in the class or students can assist nonprofits outside the classroom. We have completed hundreds of community-engagement (service-learning) projects in and outside our classroom.

BS in Marketing Program Details

Student Experience


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