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Research Papers

The RISE center has established a group of core faculty from several schools at the University of Texas at Dallas. These faculty members conduct leading-edge research that cuts across multiple disciplines, including global supply chain, marketing analytics, e-commerce, pricing management, channel strategies, customer lifetime value, information systems and mobile technology.

We provide tailored programs and services responsive to the needs of faculty members in their drive to accomplish:

Creating knowledge and thought leadership by facilitating research used for industry applications.

Engaging industry leaders and academicians to disseminate knowledge and participate in center activities.

Sponsoring student and alumni events and activities.

Developing curriculum, course offerings and career advisory services for all University of Texas at Dallas students.

Brian Ratchford, Gonca Soysal, Alejandro Zentner, and Dinesh Gauri (2022),“Online and Offline Retailing: What We Know and Directions for Future Research ,” Journal of Retailing.
Bart Bronnenberg, Jean-Pierre Dubé, Joonhwi Joo (2022), “Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry,” Marketing Science.
Sanjay Jain and Allan Chen(2022).“Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions,” Marketing Science.
Boram Lim, Ying Xie, and Ernan Haruvy (2022), “The Impact of Mobile App Adoption on Physical and Online Channels ,” Journal of retailing.
Manish Gangwar, Nanda Kumar and Ram C Rao (2021), “Pricing Under Dynamic Competition when Loyal Consumers Stockpile ,” Marketing Science.
Dmitri Kuksov and Mohammad Zia (2021), “Benefits of Customer Loyalty in Markets with Endogenous Search Costs,” Marketing Science.
Tongil “TI” Kim (2020), “When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance ,” Marketing Science.
Jayarajan Samuel, Eric Zheng and Ying Xie (2020), “Value of Local Showrooms to Online Competitors,” MIS Quarterly.
Ye Qiu and Ram C Rao (2020), “Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites,” Marketing Science.
Howard Dover, Robert Patterson, Scott Friend, and Avinash Malshe (2020), “Sales Enablement: Conceptualizing and Developing a Dynamic Capability ,” Journal of Academy of Marketing Science.
Shouqiang Wang, Haresh Gurnani, and Upender Subramanian (2020), “The Informational Role of Buyback Contracts ,” Management Science.
Samir Mamadehussene (2019), “Price-Matching Guarantees as a Direct Signal of Low prices,” Journal of Marketing Research.
Dmitri Kuksov, and Chenxi Liao (2019), “Opinion Leaders and Product Variety ,” Marketing Science.
Yiyi Li, Ying Xie and Eric Zheng (2019), “Modeling Multi-Channel Advertising Attribution Across Competitors ,” MIS Quarterly.
Dmitri Kuksov and Chenxi Liao (2018) , “When Showrooming Increases Retailer Profit ,” Journal of Marketing Research.
Juncai Jiang, Nanda Kumar and Brian Ratchford (2017), “Price Matching Guarantees with Endogenous Search,” Management Science.
Dmitri Kuksov, Ashutosh Prasad, and Mohammad Zia (2017), “In-Store Advertising by Competitors ,”Marketing Science.
Dmitri Kuksov, and Yuanfang Lin (2017), “Signaling Low Margin through Assortment ,” Management Science.
Neil Geismar, Milind Dawande, B.P.S. Murthi, and Cehlliah Sriskandarajah (2015), “Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation ,” Production and Operations Management.
Harmon, R., Demirkan, H., Hefley, B. and Auseklis, N. (2009), “Pricing Strategies for Information Technology Services: A Value-Based Approach, ,” Proceedings of the 2009 Hawaii International Conference on System Sciences, Hawaii, Jan 2009.