Job Analysis for Digital Marketing – Mobile Marketing
Overview of skills needed for mobile marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The mobile marketing professional must understand the web and app ecosystems.
Business Development: Demand Generation
Business development is a process that helps your company establish and maintain relationships with prospects, learn about your buyer’s personas, increase brand awareness and more.
What Does an Advertising Professional Do?
Overview of skills needed for advertising professionals and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas.
JSOM to Prepare for Sales and Lead Development Jobs
For business school students, insight on the future of the job market is helpful, and we have the scoop. Entry-level sales roles are on the rise. Learn more about what you need to get one of these roles post-graduation.
What Does a Marketing Manager Do?
Overview of skills needed for marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing manager occupies a generalist’s role.
What Does a Product Manager Do?
Overview of skills needed for product managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The job of the product manager is to discover a product that is valuable, usable and feasible.
Business of Healthcare Podcast, Ep. 24: Health Insurance Costs, Part 2
In Part 2 of this two-part series, Dr. Britt Berrett and Den Bishop, president of Holmes Murphy, tackle Medicare and consider the idea of a single-payer-for-all system.
Business of Healthcare Podcast, Ep. 23: Health Insurance Costs, Part 1
Dr. Britt Berrett speaks with Den Bishop, president of Holmes Murphy, for a two-part series on spiraling healthcare costs.
BOH Podcast Ep 22: A Look at the Chaotic, Complex Healthcare Insurance Industry
Dr. Robert Kaiser, director of the MS is Healthcare Leadership and Management program for professionals at the Naveen Jindal School of Management joins Dr. Britt Berrett for a discussion about the chaotic and complex healthcare insurance industry.
What Does a Brand Manager Do?
Overview of skills needed by brand managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The advertising and branding track has 4 core courses covering interactive and digital marketing, branding, and more.
What Is Marketing Automation?
Marketing Career Focus: Marketing Automation
Overview of needed skills for marketing automation careers and how these map to the courses offered at the MS Marketing at UT Dallas. Our program is one of the few in the nation to offer a specific course in marketing automation and campaigns.
Business of Healthcare Podcast ep 20: Strategies for Recruiting
In this episode, Bob Collins of The Medicus Firm joins host Jimmie Markham and co-host Dr. Britt Berrett to discuss the challenges associated with the increasing physician shortage and the strategies recruiting companies use to hire and retain top healthcare talent.
What is Social Media Marketing?
Marketing Career Focus: Social Media Marketing
Overview of skills needed by social media marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. Our program not only offers in-depth courses in social media but also in related areas.
Business of Healthcare Podcast, Ep 19: Leading the Way
In this special episode, Dr. Britt Berrett makes a guest appearance on “Leading the Way,” a live interview show on KLIF 570-AM during which business leaders discuss their secrets for creating cultures of high performance and success.
Business of Healthcare Podcast ep 18: Educational requirements for management
Dr. Britt Berrett interviews healthcare management major Meagan McDonald about educational requirements needed to succeed as an administrator in the healthcare industry today.
Business of Healthcare Podcast Ep 17: Soft Skills Healthcare Leaders Need
Host Jimmie Markham, communications manager for the Naveen Jindal School of Management at The University of Texas at Dallas, welcomes Mark Madden to the show. Madden is executive vice president and managing principle of Cejka Executive Search.
What Exactly Is E-Commerce?
Marketing Career Focus: E-Commerce
Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.
Business of Healthcare Podcast Ep 16: Telemedicine Could Be Future of Acute Care
WellVia Chief Technology Officer Peyton Reaves joins Britt Berrett to discuss telemedicine and its future in acute care.
What Is Digital Marketing?
Marketing Career Focus: Digital Marketing
Overview of skills needed for digital marketing managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, marketing automation and campaign management, marketing web analytics and insights, plus 12 electives
What Does a Marketing Analyst Do?
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
