Episode 112: Consumerizing Healthcare — The CRM Revolution
In this episode, Amit Khanna, senior vice president and general manager of Salesforce’s Health & Life Sciences division, and host Dr. Bob Kaiser delve into the fascinating transformation happening within the healthcare industry, driven by the integration of Customer Relationship Management (CRM) systems. The episode explores how CRM technology, originally designed for business-client interactions, is being leveraged to “consumerize” the healthcare system, ultimately benefiting both patients and healthcare providers.
Dr. Quinton Nottingham with Virginia Tech University joins host Dan Karnuta for a discussion about medical-legal partnerships. Their discussion explores what MLPs are, their operational frameworks and the ways these patient-centered partnerships can address social determinants of health to improve health outcomes.
Dr. Rita Numerof, who appeared as a guest on Episode 27 of The Business of Healthcare Podcast, returns to discuss with host Dan Karnuta why it remains so difficult for value-based pricing to catch on in the healthcare industry.
In this episode, host Dan Karnuta welcomes Nick Hut, senior editor at the Healthcare Financial Management Association. They do a deep dive into the Change Healthcare cyberattack: what happened, who was affected, temporary and long-term fixes, the impact on stakeholders — including patients — and what lessons were learned from a disaster that affected one third of Americans.
In this episode, Dr. Bob Kaiser welcomes Dr. John R. Mehall back to the show for a discussion about what the former cardiac surgeon and current entrepreneur has been doing since his last appearance on The Business of Healthcare Podcast’s Episode 43 in August 2019. They also discuss non-clinical career options for physicians, including advice on how to do the self-reflection necessary to make a successful transition, and the physician shortage that exists in the U.S.
Mehall is president of Innovative ECMO Concepts, a company that provides training and expertise related to extracorporeal membrane oxygenation (ECMO), a cardiac and respiratory life-support system.
Kaiser is director of the MS/MBA in Healthcare Leadership and Management for Professionals at UT Dallas’ Naveen Jindal School of Management.
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