What Does a Marketing Analyst Do?
Marketing Career Focus: Marketing Analytics
Overview of skills needed for marketing analytics managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The marketing analytics track has 3 core courses covering database marketing, spreadsheet modeling and business analytics with either SAS or R, plus 15 electives.
Marketing Career Focus: Product Management
What does a product manager do? In his book, Inspired, Marty Cagan, software engineer and founder of the Silicon Valley Product Group, defines the job of the product manager as “to discover a product that is valuable, usable and feasible.”
Analysis for Consumer & Shopper Insights Jobs
Marketing Career Focus: Customer Insights
Customer insights is an emerging area for marketing professionals who are not modelers, statisticians or data scientists. They often work more on the analysis and recommendation side of the profession.
‘Dynamic Duo’ Wins at International Collegiate Sales Competition
Jindal School seniors Katherine Reagan and Laura Su recently won the International Collegiate Sales Competition’s Sales Management Case Competition.
Mentoring Course at Jindal School Now Offers Training Certificate
A Jindal School course that teaches leadership, management and communication skills to aspiring mentors now offers mentor training certification to those students who successfully complete the class.
JSOM Team Finishes Second in Adobe Analytics Challenge
A trio of JSOM graduate marketing students finished second and earned $14k in the Adobe Analytics Challenge, a business case competition. “Their win highlights the quality of our digital courses,” MS in Marketing Program Director Alex Edsel said.
‘Fearless’ Strategist Honored with Marketing Legends Award
Jindal School’s Marketing Legends Award honoree David Meerman Scott, an early advocate of social media and the strategist who coined the term “newsjacking,” advised his audience on the right ways to stand out and be fearless as a marketer.
Maximize Your JSOM Marketing Experience: Check Out These Clubs and Organizations
Dallas-Fort Worth clubs and national marketing organizations that marketing students should consider attending or joining. If you at the graduate level, networking with industry professionals should be one of your top priorities.
Powering Through JSOM as a Working Student Part I
Whether you are new to being a working student or have been doing it for quite some time now, read the helpful tips on how you can make the most of your time in graduate school.
Faculty Spotlight: Dr. Julie Haworth
Dr. Julie Haworth, director of the BS in Marketing program, discusses her own interest in marketing and how she is “head cheerleader” for marketing students.
Super Bowl Ad Trends to Expect this Year
On Super Bowl Sunday, whether the game’s a good one or a great one, make sure you don’t miss the real game within the game — the commercials. Prof. Biswas gives us a sneak peek of what Super Bowl ad trends to expect this year.
JSOM Soccer Player Elected to Leadership Post on NCAA Advisory Committee
Recently elected vice chair of the NCAA Division III Student-Athlete Advisory Committee, JSOM marketing major and star soccer player Joseph Weber is using his role to advance his postgraduate goals of behind-the-scenes involvement in athletics.
It’s All About How Much You Want It
Does success come from luck or endeavor? Or is it really all about how much you want it? Read to hear Yan Wang’s take on success in the marketing world.
Students Learn Social Media Philanthropy in Business Ethics Class
Jindal School students in Diane McNulty’s Business Ethics course used their content-creation and social-media skills in a United Way community service project that taught them about corporate social responsibility and social entrepreneurship.
Industry Innovator Honored with Marketing Legends Award
The Jindal School honored Stan Rapp, marketing and advertising visionary and ongoing influencer, with its 2016 Marketing Legends Award. At the Oct. 27 ceremony, Rapp described ENTANGLED MARKETING™, his latest concept and subject of his new book.
Digital Marketing Tips That Even Novices Can Try
Leave it to the pros to give you the best digital marketing tips and industry news. In this blog post, Jeanne Spreier was on the scene at the Digital Executive Summit and shares the latest tips even novices can try.
JSOM Students Click With AdWords Competition
A Jindal School of Management student team placed second in North America and 12th globally in Google AdWords Global Online Marketing Challenge last spring. The team’s campaign had a “click-through rate” of 5.58 percent; the benchmark is 2 percent.
Marketing Class Competition Pairs Students with Golin’s Pros
A study of Twitter data had marketing students and their professional mentors analyzing “accelerants of relevance,” all the traits that might cause a piece of news to go viral on social media.
JSOM Graduation Speech
Graduate ITM and Marketing student, Hua Bai, reflects over the past few years she spent in JSOM while she takes off the student hat and puts on the alum hat.
Marketing Competition Offers Training — and Prize Money!
Learn more about the Morris Hite Center-IBM Marketing Customer Insights Competition on Saturday, May 7.
