Marketing Research

Wildfire Smoke Prompts Temporary Shift Toward Green Purchases, Jindal School Research Shows

Wildfire Smoke Prompts Temporary Shift Toward Green Purchases, Jindal School Research Shows

Whether a campfire gets left unattended or lightning strikes dry brush during a drought, people caught in the resulting wildfires are changing their shopping habits — not just by putting on masks but also by shopping for greener products, at least for a while. Findings from a recent study by researchers in the Naveen Jindal […]

Jindal School Research Balances Insights into Physician Recommendations for Dialysis Patients

Jindal School Research Balances Insights into Physician Recommendations for Dialysis Patients

A study conducted by a team of researchers from the Naveen Jindal School of Management highlights the need for smarter consumer protection in expert-driven markets like healthcare—showing that while transparency and oversight are important, restricting expert judgment without considering its benefits can unintentionally put consumers at greater risk. The study was done by Dr. Reza […]

Jindal School Faculty Member/Alumna Win Award for Long-term Contribution to Marketing

Jindal School Faculty Member/Alumna Win Award for Long-term Contribution to Marketing

Jindal School Researchers Win Best Paper for Human-AI Sales Model

Jindal School Researchers Win Best Paper for Human-AI Sales Model

A team of researchers, including two from the Naveen Jindal School of Management, has found a way to improve the hiring process for the sales profession by using artificial intelligence. Howard Dover Dr. Howard Dover and Dr. Khai Chiong, both from the Jindal School’s Marketing Area, and their co-authors won the Best Paper on AI […]

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