![What Exactly Is E-Commerce?](https://jindal.utdallas.edu/files/2022/01/typing-laptop-ecommerce-630-630-featured.jpg)
What Exactly Is E-Commerce?
Marketing Career Focus: E-Commerce
Overview of skills needed for e-commerce managers and how these map to the courses offered at the MS or Master of Science in Marketing at UT Dallas. The digital marketing track has 4 core courses covering interactive and digital marketing, digital sales strategy, campaign management lab, and marketing web analytics and insights, plus 9 electives.