Study by Jindal School Researcher Shows How Digitization Affects Print Book Sales
Recently published research by a faculty member in the Naveen Jindal School of Management shows how the rise of digital channels is disrupting traditional print media markets. The study — “The Impact of Digitization on Print Book Sales: Analysis Using Genre Exposure Heterogeneity” — was co-authored by Dr. Alejandro Zentner, an associate professor in the […]
Award-Winning Study Shows Green-Patent Results Don’t Square for Energy Industry
An award-winning patent study by a Jindal School researcher shows that traditional energy companies are leading green innovators whose advances are not being fairly considered in the world of socially responsible investments.
