JSOM Undergraduate Awarded Ethnic Minority Scholarship

Miguel Juarez

Naveen Jindal School of Management marketing major Miguel Juarez was one of 20 undergraduates from across the nation recently awarded a competitive scholarship for ethnic minority students pursuing careers in advertising, marketing and public relations.

The LAGRANT Foundation, a Los Angeles-based nonprofit whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations, awarded Juarez and his fellow recipients $2,500 each. The foundation also is providing them with airfare and lodging to attend three days of career-building activities and networking events in Minneapolis in May.

A sophomore, Juarez first learned about marketing in a business class he took while at Pine Tree High School in Longview, Texas. “That’s where I decided I wanted to be a marketing major,” he said.

A 2013-2014 senator in UT Dallas Student Government, Juarez also belongs to the campus chapter of the American Marketing Association and to Green People, a student group dedicated to environmental sustainability. He also plays indoor soccer.

To qualify for the scholarship, Juarez had to write an essay that outlined his career goals and steps he would take to increase ethnic diversity in his profession.

He said he would like to develop a nonprofit organization that exposes high school students from ethnic minorities to marketing and gives them an opportunity to apply marketing knowledge to compete for scholarships.

Professionally speaking, he said that “ultimately, I’d like to be an entrepreneur in something tech-related.”