Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS)
The 17th Annual Bass FORMS Conference will be March 2, 3, 4, 2023
Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high-quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.
Bass FORMS Conference Details
Conference Location
All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The
Jindal School is denoted as
JSOM on the
campus map.
Conference Registration
Early registration applies until January 31, 2023. Effective February 1, the fee will increase by $50. The registration fees include the conference presentations, all lunches, a Thursday conference reception, and refreshment breaks.
Conference Pricing Conference Pricing for
Early (by Jan. 31, 2023) Late (starting Feb 1, 2023)
Faculty Registration beginning Feb. 1, 2023: $450
PhD Students Registration beginning Feb. 1, 2023: $100
Cancellations
- Cancellation by Feb. 14, 2023: Refund less a $100 processing fee
- No refunds beginning Feb. 15, 2023
Hotel Reservations
A block of rooms has been reserved on a first come first serve basis until March 1, 2023 at the
Aloft Richardson, 1160 State Street, Richardson, TX 75082. The hotel has created a dedicated website for you to book your hotel reservations online. Please click here:
Book your group rate for 17th Annual Bass FORMS Conference.
For our international guests, please note the Marriott is the link should now work Internationally. If you experience any challenge the group code to use when making a reservation on line with Marriott is
UT2581 or UTS.
Parking
If you are flying in and staying
The Aloft, shuttles will be provided to and from the conference.
IMPORTANT NOTE: Check with the front desk to confirm shuttle times and be sure to get on the dedicated shuttle to UTD. This will be a first come first served seating on the shuttle.
If you will be
driving a vehicle to the campus and need a parking permit, please email Kelly Kaar at
klk140330@utdallas.edu.
Call for Papers
17th Annual Frank M. Bass UTD-FORMS Conference March 2-4, 2023
We invite interested researchers to take part in the 17th annual Frank M. Bass Frontiers of Research in Marketing Science (UTD-FORMS) conference, March 2-4, 2023, at the University of Texas at Dallas. This year, the conference is co-organized by Dmitri Kuksov (UT Dallas) and Raphael Thomadsen (Washington University in St. Louis).
The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in marketing science. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.
The conference will be held in the Jindal School of Management at the University of Texas at Dallas, Richardson, Texas, starting with a lunch at noon on March 2, 2023 and ending around noon on Saturday, March 4, 2023. The format will be an approximately 45-minute presentation by the author(s) and a 10-minute presentation by the discussant.
New this year, we are happy to announce that Management Science’s inaugural “Best Paper in Marketing” award will be presented at the UTD-FORMS lunch event on March 3, 2023.
Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by November 1, 2022, and indicate the intended presenting author. The conference organizers will select the papers to be presented based on the contribution, relevance, the potential to generate insightful discussions, and other criteria. The submitting authors will be notified about the paper selection by early December 2022.
Thank you and looking forward to seeing you at the conference!
Dmitri Kuksov and Raphael Thomadsen
Co-organizers of the 17th UTD-FORMS Conference
