When do I research companies in a job search?

A few examples when to research:

1. When you are starting your job search and looking for key companies in your profession or geographic location
2. During the application process, you want to be able to tailor your cover letter and resume to each place you apply
3. When you have been invited to interview, you will want to be able to clearly talk about an employer’s market, competitors, culture and what skills you can bring to the company. Lastly, your research will help you formulate a few good questions for the employer in the interview when they ask, “what questions do you have for me?”