Upender Subramanian, PhD

Upender Subramanian
Associate Professor, Marketing
PhD Area Coordinator, Marketing
PhD, University of Pennsylvania, 2009
MBA, Indian Institute of Management Bangalore, India, 2000
BTech, Indian Institute of Technology Madras, India, 1998
MKT 3300 Principles of Marketing
Current / Recent Research
Competitive and Collaborative Strategies
Distribution Channel Arrangements
Game Theory
Published Works
List of Published Works