Tongil TI Kim, PhD

Tongil TI Kim
Assistant Professor, Marketing
PhD, University of California, Berkeley, 2013
MS, Stanford University, 2008
BASc, Simon Fraser University, Canada, 2003
BUAN 6337 / MKT 6337 Predictive Analytics Using SAS
Current / Recent Research
Healthcare marketing
Empirical industrial organization
Structural modeling
Marketing and public policy
Marketing strategy
Professional Organizations
INFORMS Society for Marketing Science
American Marketing Association
Tongil “TI” Kim is Assistant Professor of Marketing at the University of Texas at Dallas. His research focuses on better understanding consumer decisions by combining large public and proprietary data sets and applying statistics, economics, and econometrics to develop marketing and policy insights. Some of his research topics include competitive marketing strategy in the franchising industry and health care marketing. He received his PhD in Business from Haas School of Business, University of California Berkeley and Master’s in Management Science from Stanford University.
Published Works
List of Published Works