Tongil TI Kim


Tongil Kim
Assistant Professor, Marketing
(972) 883-0000
Education
PhD, University of California, Berkeley, 2013
MS, Stanford University, 2008
BASc, Simon Fraser University, Canada, 2003
Courses
BUAN 6337 / MKT 6337 Predictive Analytics Using SAS
Current / Recent Research
Healthcare marketing
Advertising
Empirical industrial organization
Structural modeling
Econometrics
Marketing and public policy
Franchising
Marketing strategy
Professional Organizations
INFORMS Society for Marketing Science
American Marketing Association
Biography
Tongil “TI” Kim is Assistant Professor of Marketing at the University of Texas at Dallas. His research focuses on better understanding consumer decisions by combining large public and proprietary data sets and applying statistics, economics, and econometrics to develop marketing and policy insights. Some of his research topics include competitive marketing strategy in the franchising industry and health care marketing. He received his PhD in Business from Haas School of Business, University of California Berkeley and Master’s in Management Science from Stanford University.
List of Published Works