Daniel Rajaratnam, PhD

Daniel Rajaratnam
Clinical Professor, Marketing
PhD Texas A&M University, Marketing, 1989
MBA, Illinois State University, Marketing, 1982
PGDPM, Xavier Labor Relations Institute, 1978
BS, Andhra University, 1975
MKT 3340 Marketing Research
MKT 3300 Principles of Marketing
MKT 6301 Marketing Management
MKT 6309 Marketing Research
MKT 6339 Capstone Marketing Decision Making
IMS 6354 Global Marketing
Current / Recent Research
Measuring Retail Performance in an Omnichannel World
Nationalism and its impact on international marketing
Mainstream marketing research and its contribution to business disciplines
Awards and Recognition
Academy of Marketing Science & Alpha Kappa Psi Foundation Doctoral Dissertation Award, 1990
Hans B. Thoreli Best Paper Award, Journal of International Marketing, 1996
AMA Doctoral Consortium Fellow, 1987
Best paper in Global Marketing Track, AMA summer educators conference, 1994
Awarded ”Outstanding Professor” by the Baylor Marketing Association; Fall 1991
Awarded ”Outstanding Professor” by the American Marketing Association, Baylor Chapter, Spring 2001 and 1998.
Sheth Foundation Best Paper Award for the Best Paper published in 2014 in the Journal of the Academy of Marketing Science.
Professional Organizations
Academy of International Business
Academy of Marketing Science
American Marketing Association
Beta Gamma Sigma
Marketing Management Association
Published Works
List of Published Works