Brian T. Ratchford, PhD

Brian Ratchford
Professor Emeritus
Professor, Marketing
(972) 883-5975
PhD, University of Rochester, 1972
MBA, University of Rochester, 1966
AB, Canisius College, 1964
MAS 6V05 Marketing Management, doctoral seminar
MKT 6333 Channels and Retailing
MKT 6362 Marketing Engineering
Current / Recent Research
Impact of Internet on consumer search and retail markets
Role of human capital in choice of brands and activities
Price dispersion in Internet and “brick and mortar” retail markets
Designing new products to assure retailer acceptance
Published Works
List of Published Works