B.P.S. Murthi, PhD

B.P.S. Murthi
Professor, Marketing
Director, Morris Hite Center
PhD, Carnegie Mellon University, 1993
MS, Carnegie Mellon University, 1990
MBA, Indian Institute of Management, Calcutta 1981
BTech, Indian Institute of Technology, New Delhi, 1979
MKT 6337 Predictive Analytics using SAS
MAS 6v00 Applied Econometrics (PhD)
MKT6309 Marketing Research
MKT 6301 Marketing Management (EMBA)
Current / Recent Research
Online reviews and firm response
Online Personalization, segmentation and targeting
Customer Relationship Management (CRM)
Effectiveness of customer loyalty programs
Scanner data analysis – consumer promotions
Professional Organizations
Editorial Board Member, Journal of Interactive Marketing, Review of Marketing Science
American Marketing Association
The Institute For Operations Research and The Management Sciences (INFORMS)
Published Works
List of Published Works