Alexander Edsel

Senior Lecturer
Director, Graduate Programs
Marketing
Email
(972) 883-4421
Education
MBA, The University of Texas at Dallas, 1996
JD, University Buenos Aires, Argentina, 1988
Courses
Principles of Marketing
Digital and Social Media Marketing
Current / Recent
Research
Digital marketing, augmented reality, applying Root Cause Analysis to product and marketing failures.
Failure mitigation, re-launch of failing products and exit strategies.
“Avoiding the Blame Game: When product launches fail” – PDMA Visions Magazine, March 2011 Volume 35 No. 1
Professional
Organizations
American Marketing Association (AMA)
Dallas Fort Worth Interactive Marketing Association (DFWIMA)
Product Development and Management Association (PDMA)
American Advertising Federation-Dallas (AAF-Dallas)
DFW Search Engine Marketing Association