Alexander Edsel
Senior Lecturer
Director, Graduate Programs
Marketing
Director, Graduate Programs
Marketing
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Education
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MBA, The University of Texas at Dallas, 1996
JD, University Buenos Aires, Argentina, 1988 |
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Courses
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Principles of Marketing
Digital and Social Media Marketing |
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Current / Recent
Research |
Digital marketing, augmented reality, applying Root Cause Analysis to product and marketing failures.
Failure mitigation, re-launch of failing products and exit strategies. “Avoiding the Blame Game: When product launches fail” – PDMA Visions Magazine, March 2011 Volume 35 No. 1 |
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Professional
Organizations |
American Marketing Association (AMA)
Dallas Fort Worth Interactive Marketing Association (DFWIMA) Product Development and Management Association (PDMA) American Advertising Federation-Dallas (AAF-Dallas) DFW Search Engine Marketing Association |