Welcome
Artificial Intelligence has emerged as a transformative technology that is reshaping numerous aspects of business operations and management. From customer service chatbots to writing code and analyzing data, AI solutions are being deployed across industries to automate routine tasks, uncover insights, and enhance decision-making. While current AI applications are specialized to narrow tasks, their capabilities are impressive and adoption is accelerating.
This rapid transformation is already improving efficiency, reducing costs, and optimizing processes across many business functions including marketing, sales, HR, accounting, and more. For researchers and practitioners, this represents an exciting time of innovation and exploration, similar to the early days of the Internet revolution. The conference serves as a nexus for business school researchers to discuss the transformative role of AI in modern business practices and its future implications.