Internship at Fort Aquatics & Gymnastics – Fall 2024
Project Achievements and Insights I recently had the opportunity to do a special project at Fort Aquatics & Gymnastics, where I utilized web analytics to help improve the company’s marketing strategy. This project allowed me to apply my technical skills, leverage tools like Google Ads, Excel, Python, and Tableau, and provide actionable recommendations to help strengthen the company’s advertising performance. The focus of this project was to analyze the effectiveness of the company’s Google Ads campaigns and provide well-supported insights and actionable strategies. I organized and processed data using Excel, Python, and Tableau, which enabled me to explore key questions about ad spend, audience engagement, and competitor positioning Through this work, I identified trends in ad performance, analyzed user behavior on the company’s website, and examined patterns in how audiences interacted with the ads. By understanding when and where ads performed best and how users engaged with the website, I was able to suggest changes to ad placements and budgets that made the campaigns more effective and efficient. Lessons Learned and What Mattered Most This project enhanced my technical skills, particularly in data organization, analysis, and visualization. Using Tableau, I designed dashboards that simplified complex data into clear, accessible insights, making it easier to communicate findings to a non-technical audience. Through this process, I learned how crucial it is to adapt technical concepts into straightforward, actionable takeaways that anyone can understand, regardless of their knowledge. Explaining my recommendations not only helped me strengthen my communication skills but also taught me how to connect technical findings to real business goals, ensuring my work was both meaningful and impactful. What I found most valuable about this experience was the opportunity to bridge the gap between data and decision-making. I learned how to interpret raw data, transform it into insights, and present those insights in ways that create actionable outcomes. It also showed me how important it is to understand the ‘why’ behind the numbers—such as improving customer engagement or gaining deeper insights into audience behavior. Most importantly, this project gave me the confidence to translate technical skills into meaningful outcomes, a skill I am excited to build on. Completing this project at Fort Aquatics & Gymnastics was a valuable experience that showed me how combining analytics with creativity can effectively solve business challenges. I am proud of the contributions I made and the skills I gained, and I look forward to applying these lessons to future opportunities. #UTDBSBUAN #JSOMINTERN #JSOM
Coding for Care: How Building Bots Made Me a Better Healthcare Innovator As a Data Automation and Operations Analyst intern at Eyes Now, I've had the incredible opportunity to revolutionize healthcare operations while working directly with CEO, Dr. Abraham.
Reflecting on My Fall Internship Experience at Lennox International Inc. During the Fall 2024 semester, I had the privilege of continuing my internship journey with Lennox International Inc. in the Controls Quality & Testing division.
During my internship as a Data Automation Analyst at Springer Capital Investments, I developed critical technical skills and gained valuable exposure to the field of data analytics. This opportunity allowed me to contribute to a variety of impactful projects, including workflow automation, designing intelligent solutions for process automation, and the creation of IDE dashboards.
My internship at LBS Dallas, LLC, was a great experience that helped me develop essential skills and learn more about tax accounting. During my time there, I prepared business and personal tax returns using Drake Software, reconciled accounts in QuickBooks Desktop, and worked on creating financial reports.
My internship at LBS Dallas, LLC, was a great experience that helped me develop essential skills and learn more about tax accounting. During my time there, I prepared business and personal tax returns using Drake Software, reconciled accounts in QuickBooks Desktop, and worked on creating financial reports.
Request Information
Thank you for your interest in the Naveen Jindal School of Management, UT Dallas. Tell us a little bit about yourself, and we’ll send you customized information about our programs. We hope to meet you soon.
