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Sales Technology Landscape – Center for Professional Sales

Sales Technology Landscape (PDF) - Graphic titled “Sales Technology Landscape” by The University of Texas at Dallas. The image displays hundreds of small software and technology logos arranged in categorized sections used in sales technology. Categories include Sales Roles (Prioritize, Earn, Engage, Close), Management, Operations, Enablement, and CRM Data. Each section is divided into smaller blocks representing different tools and platforms commonly used in sales and revenue operations.

Click above to view our Sales Technology Landscape (PDF) Beta Release. For more information or to request an accessible copy, please contact Leah.Proctor@UTDallas.edu or Howard.Dover@utdallas.edu.

UTD Sales Technology Landscape Fall 2025
(Beta Release)

At the Center for Professional Sales, we are pleased to continue the legacy of Nancy Nardin by continuing her Sales Technology Landscape. We began the work of updating Nancy’s original landscape over the past year. At the time of receipt, there we approximately 1800 companies represented in our database. Approximately, 800 of those companies are still operating independently. A few key points of interest:

  1. In this beta release, there are over3500 companies represented in the current landscape.
  2. The following areas have experience significant growth over in 2025:
      3. AI Sales Assistants 19.4% growth Conversation Intelligence 14.8% growth Marketing Intelligence 14.5% growth Sales Engagement 14.9% growth Revenue and Operations Intelligence 13.7% growth
  3. The following new categories are noteworthy
    • Digital Sales Rooms (n=69)
    • Demo Automation Software (n=49)
    • Ai SDR (n=33)

We note the following:

  • The current landscape is a beta release. We anticipate a final release prior to end of year. The current landscape categories are SBI/Nancy Nardin 2022 categories. Our 2026 release should include new category map.
  • AI logos are growing at a very fast rate. We completed our landscape inventory in 2025 (Q3).

Sales Landscape Submission & Update

To add your company to the Sales Technology Landscape, click here New Companies for Landscape Form

To adjust your company category or categories on the Sales Technology Landscape, click here Changing Categories Form