Get your BS/BA with a Professional Sales Concentration!
The Pro Sales Concentration requires 12 semester credit hours of Core Courses and 12 semester credit hours of Electives, in addition to the BS or BA Core Requirements.
Three semester credit hours in Fall, Spring or Summer of MKT 3330 Fundamentals of Professional Selling.
Examines how Artificial Intelligence is expanding categories and applications within the existing sales technology landscape. Explore how sales/revenue organizations use both Machine Learning and Generative A.I. to provide intelligence and influence Go To Market (GTM) strategies. Includes use of actual applications to explore and analyze how data can develop key revenue intelligence for the firm. Explores change management and harnessing true potential of sales technology innovation.
The course covers advanced personal selling skills, practices and programs. Emphasis will be placed on sales, presentations, demonstrations, advanced sales techniques, advanced communication, and relationship-building skills. Various corporate sales strategies for both consumer and business sales will be explored. This course is intended to prepare students for competitive sales situations and competitions and is primarily intended for students interested in sales careers. An estimated 40 Community Engagement Hours can be earned in this class. Prerequisite: MKT 3330. (3-0) S
The course explores three distinct areas within marketing and sales, namely, digital marketing, traditional sales prospecting, and sales technology organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. The course will cover concepts including the difference between inbound and outbound digital marketing strategies, tracking, CRM inquiries in the funnel and lead scoring. An estimated 40 Community Engagement Hours can be earned in this class. (Same as MKT 4331) (3-0) S
Begins professional sales and sales management. Focuses on the fundamentals of building and maintaining mutually beneficial business relationships. Emphasis placed on sales skills such as prospecting, making the sales call, developing compelling presentations, responding to objections, and closing the deal. Provides insight into channel management such as design, functions, logistics, supply chain, and channel relationships. Prerequisite: A minimum of 45 semester credit hours completed. (3-0) S
** Only one of these courses will be accepted as an elective. For more information see the Academic Catalog.
Certificates, Tracks and Recognitions offered by the Center of Professional Sales
AI in Sales
The AI in Sales Certificate is certified by the Center of Professional Sales and requires 9 semester credit hours of the Center’s core Sales Classes.
Apply for AI in Sales CertificationUSCA Certification
University Sales Center Alliance Certification recognizes students for completing additional coursework in an effort to better prepare themselves for successful careers.
Apply for PPS/USCA CertificationProfessional Program in Sales
Students selected for the Professional Program in Sales will have the coursework necessary to complete both the concentration in pro sales and USCA Certification. Students in PPS will receive additional benefits such as being selected for a traveling competitive team and being part of a Sales Board.
Scholarships
Thanks to the generosity of our corporate partners, many of our undergraduate sales students are eligible for scholarships while completing their sales classes. The number of sales scholarships varies depending on the degree of corporate funding each semester.
Students must meet the following criteria to be eligible for scholarships:
- Undergraduate students admitted to the sales program and have completed MKT 3330
- To be eligible, students must be in either the USCA sales certification program or the Professional Program in Sales
- Students must have a high GPA (normally a 3.0 and above)
- Priority will be given to students who complete an application prior to semester deadlines
- The application deadline for scholarships to be awarded for Spring Semester is October 31, and Fall Semester is March 31
- Scholarships awarded by the Center for Professional Sales are for $1,500