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20th Annual Bass FORMS Conference

UT Dallas Jindal School Bass FORMS Conference attendees networking

Registration Open: 20th Annual Frank M. Bass UTD-FORMS Conference February 26–28, 2026

Join us for the 20th Annual Frank M. Bass Frontiers of Research in Marketing Science Conference, hosted by the Naveen Jindal School of Management at The University of Texas at Dallas. This event brings together leading scholars and practitioners to explore cutting-edge topics and new approaches in marketing science.

Conference Committee

  1. David Godes, Johns Hopkins University (Co-chair)
  2. TI Tongil Kim, UT Dallas (Co-chair)
  3. Lan Luo, University of Southern California
  4. Kanishka Misra, Boston College
  5. Elie Ofek, Harvard University
  6. Pinar Yildirim, University of Pennsylvania
  7. Bobby Zhou, University of Maryland

Conference Schedule

  • Thursday, February 26
    • 6:00pm-7:30pm: Evening Reception – Hilton Richardson (Longhorn Ballroom)
  • Friday, February 27
    • 8:30am-10:30am: Paper Presentations and Discussions
    • 12:00pm-1:30pm: Welcome Luncheon
    • 1:30pm-3:30pm: Paper Presentations and Discussions
    • 6:00pm-7:30pm: Evening Reception – Hilton Richardson (Longhorn Ballroom)
  • Saturday, February 28
    • 8:00am-10:00am: Paper Presentations and Discussions
    • 10:00am-10:30am: Break
    • 10:30am-12:30pm: Paper Presentations and Discussions
    • 12:30pm-1:30pm: Lunch
    • 1:30pm-3:30pm: Paper Presentations and Discussions

The conference format features 45-minute presentations followed by 10-minute discussant sessions. As in recent years, the winner of the Management Science Best Paper in Marketing Award will be announced during the event.

Conference Program PDF

Registration & Fees

All attendees are expected to register. ID badges will be issued to all registered guests. These badges help us maintain an accurate headcount for lunches, receptions, and refreshment breaks.

Click Here to Register

Faculty Registration:

  • Early Registration (until Feb 7, 2026): $450
  • Late Registration (Feb 8–25, 2026): $550
  • Day-of Registration (Feb 26–28, 2026): $600
    Cancellation: Refund minus $100 processing fee.

PhD Student Registration:

  • Early Registration (until Feb 7, 2026): $125
  • Late Registration (Feb 8–25, 2026): $200
    Cancellation: Refund minus $50 processing fee.

Hotel Information

Hilton Richardson Hotel

We have secured a special conference rate at Hilton Richardson Dallas:
Address: 701 E Campbell Rd, Richardson, TX 75081

Booking Link:
2026 UTD Bass Form – Booking Link




Booking Instructions:

  1. Under “Rooms & Rates” select “Visit the booking page”
  2. In the “Edit stay” header section, select your room preferences and click “Update”
  3. When the calendar refreshes, select check in date
  4. On the “Select a Room” page, click “Quick Book” on preferred room
  5. Enter payment and guest details
  6. Click “Book Reservation” at bottom of page

For On-Site Assistance:

Contact: Marcia Bradley
Phone: 214-245-4920 (7:30 AM–4 PM CST)
Email: marcia.bradley@hilton.com

Limited shuttle service will be available between the Hilton and UT Dallas. Please inform the front desk if you require this service and request a copy of the schedule. The schedule will be strictly followed to accommodate all hotel guests. If necessary, be prepared to arrange alternative transportation.

Call for Papers
20th Annual Frank M. Bass UTD-FORMS Conference
February 26-February 28, 2026

We invite you to take part in the 20th Annual Frank M. Bass Frontiers of Research in Marketing Science conference. The emphasis of the conference is on quantitative research with a focus on new approaches and topics in marketing science. The conference will be held at the Naveen Jindal School of Management at University of Texas at Dallas. The conference begins with an evening reception on Thursday, February 26. Paper presentations will be on Friday, February 27 and Saturday, February 28, 2026. The conference format consists of 45-minute presentations by authors followed by 10-minute presentations by a discussant. As in recent years, the winner of the Management Science Best Paper in Marketing Award will be announced at the conference.

Papers that develop and employ a variety of analytical and empirical methods to solve marketing issues are welcome. Researchers interested in presenting a paper at the conference should submit their papers by November 9, 2025. When submitting your paper, please indicate the presenting author. Presentations by doctoral students may be considered in cases where the paper is authored only by doctoral students.

Notifications about the paper selection will be sent mid December 2025. The papers to be presented at the conference will be selected based on contribution and potential to generate insightful discussions as well as overall breadth of topics addressed. Some preference may be given to junior faculty. The conference committee may also invite certain speakers.

The conference committee consists of:

  • David Godes, Johns Hopkins University (Co-chair)
  • TI Tongil Kim, UT Dallas (Co-chair)
  • Lan Luo, University of Southern California
  • Kanishka Misra, Boston College
  • Elie Ofek, Harvard University
  • Pinar Yildirim, University of Pennsylvania
  • Bobby Zhou, University of Maryland
Call for Papers is now closed (extended deadline was November 9, 2025)