Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS)
Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high-quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.
Conference Location
All sessions will be held at the Jindal School of Management at The University of Texas at Dallas.
The Jindal School is denoted as JSOM on the campus map.
Conference Registration
Faculty
Early registration applies until February 7, 2025. Effective February 8, the fee will increase by $50. The registration fees include the conference presentations, all lunches, and conference reception and refreshment breaks.
Early Registration by Feb 7, 2025: $450
Late Registration beginning Feb. 8, 2025: $500
Cancellation Policy
- Cancellation by Feb. 14, 2025: Refund less a $100 processing fee
- No refunds beginning Feb. 21, 2025
PhD
Registration will be $125.00. The registration fees include the conference presentations, all lunches, and conference reception and refreshment breaks.
Cancellation Policy
- No refunds beginning Feb. 21, 2025
Hotel Reservations
A block of rooms have been reserved on a first come first serve basis until February 20, 2025, at the Hilton, 701 E. Campbell Rd., Richardson, TX 75081. Below is the website link to book your hotel reservation.
2025 UTD Hilton Booking Link
For On-site Hotel Booking Assistance:
Marcia Bradley (Mon – Fri, 7:30 am – 4 pm CST)
Direct: 214.245.4920
Email: Marcia.bradley@hilton.com
Parking
If you are flying in and staying at the Hilton, shuttles will be provided to and from the conference.
IMPORTANT NOTE: Check with the front desk to confirm shuttle times and be sure to get on the dedicated shuttle to UTD. This will be a first come first served seating on the shuttle. If you will be driving a vehicle to the campus and need a parking permit, please email Kelly Kaar at kelly.kaar@utdallas.edu.
Conference Schedule
February 27, February 28 and March 1, 2025.
See conference schedule (PDF)
Call for Papers
19th Annual Frank M. Bass UTD-FORMS Conference
February 27-March 1, 2025
We invite you to take part in the 19th Annual Frank M. Bass Frontiers of Research in Marketing Science conference. The emphasis of the conference is on quantitative research with a focus on new approaches and topics in marketing science. The conference will be held at the Naveen Jindal School of Management at University of Texas at Dallas. The conference begins with an evening reception on Thursday, February 27. Paper presentations will be on Friday, February 28 and Saturday, March 1, 2025. The conference format consists of 45-minute presentations by authors followed by 10-minute presentations by a discussant. As in recent years, the winner of the Management Science Best Paper in Marketing Award will be announced at the conference.
Papers that develop and employ a variety of analytical and empirical methods to solve marketing issues are welcome. Researchers interested in presenting a paper at the conference should submit their papers by November 1, 2024. When submitting your paper, please indicate the presenting author. Presentations by doctoral students may be considered in cases where the paper is authored only by doctoral students.
Notifications about the paper selection will be sent early December 2024. The papers to be presented at the conference will be selected based on contribution and potential to generate insightful discussions as well as overall breadth of topics addressed. Some preference may be given to junior faculty. The conference committee may also invite certain speakers.
Conference registration, hotel information, and further details will be available soon.
The conference committee consists of:
- Upender Subramanian (conference co-chair, UT-Dallas)
- Tim Derdenger (conference co-chair, Carnegie Mellon University)
- Kinshuk Jerath (Columbia Business School)
- Davide Proserpio (University of Southern California)
- Woochoel Shin (University of Florida)
- Shervin Tehrani (UT-Dallas)
- Hema Yoganarasimhan (University of Washington)
Thank you and looking forward to seeing you at the conference!
Upender Subramanian and Tim Derdenger
Co-chairs of the 19th UTD FORMS Conference
Call for Papers is closed (deadline was November 1, 2024)