MS in Marketing Program FAQ

The Advising office has a FAQ section we would encourage you to read carefully. In addition, a useful step by step process is outlined at the admissions site, please visit Application Guidelines for details.

Click on the question to view the answer.

Expand All

General Program Overview
  • What is the study of MS in Marketing about?
  • The Master of Science in Marketing degree program teaches the principles and application of marketing concepts and best practices. Each of the five different tracks emphasizes different topics such as advertising, branding, digital marketing, marketing analytics, marketing management, market research and product management.

  • Where can I find more details on the tracks and courses?
  • How does the Masters in Marketing compare to the Masters in Business Administration (MBA)?
  • Masters in Marketing Masters in Business Administration (MBA)
    36 hours 53 hours
    17 fewer semester credit hours of tuition than the MBA N/A
    Can be completed in 1 to 1-1/2 years Can be completed in 1-1/2 to 2-1/2 years
    No math/calculus prerequisite Math prerequisite
    You can take up to 30 hours of marketing courses, the additional 6 hours are comprised of a statistics and a database course You can only take 15 hours of marketing courses; most courses cover a wide range of subjects such as accounting, finance, operations research, economics, etc.
    Allows a depth of specialization in marketing core courses plus an added specialization in areas such as advertising, business development, marketing analytics or product management Students can pursue a concentration in marketing which cannot exceed 15 hours
  • How long does it usually take to complete the MS in Marketing program?
  • The MS in Marketing program is a 36 semester credit hour program. It usually takes 1 to 1.5 years to complete the program depending on how many credit hours you decide to take each semester. If you wish to do it in one year, you may not be able to choose some of the electives you would like because some courses are only offered in the Spring or Fall semester.

  • How do I satisfy the math prerequisite for the MS in Marketing which other School of Management graduate programs have?
  • There is no math prerequisite or requirement for this program.

  • Are there any Marketing Student Clubs/Organizations?
  • We have two student chapters: The American Marketing Association (AMA) and the American Advertising Federation (AAF). These two organizations operate at both the local and national levels; students get a chance to meet and network with experienced industry officials, and in some instances, participate in scholarship competitions. The marketing department also engages with numerous other marketing organizations and we often have free passes for students to events at Digital Dallas, Search Engine Marketing, the DFW Interactive Marketing Association, The Dallas Social Media Club and the DFW Product Management group.

  • Are there any online classes for the MS in Marketing degree?
  • Yes, there are several classes offered online however they are not offered every semester so it is hard to plan ahead of time on doing a large percentage of the program online. The following courses are currently available online: all the business core courses (MKT 6301, OPRE 6301 and MIS6326); from the Marketing core currently MKT 6309 Market Research and MKT 6310 Consumer Behavior have an online offering; from the marketing electives the following courses have an online offering at least once every year, MKT 6321 Digital & Interactive Marketing, MKT 6330 Brand Management, MKT 6332 Advertising & Promotional Strategy and MKT 6336 Pricing. It is NOT possible to do the entire MS in Marketing program online at this time; while we are adding an average of one online course per year, we currently do not have plans to make the program entirely online. Students may take some courses online or in the classroom to best meet their needs.

  • Can I take the entire MS in Marketing program online?
  • No, however we are adding more online courses every year; at this time there is no target date by when all courses will be available online.

  • Are there any International Trips in the MS in Marketing program?
  • No, because most students in the MS in Marketing will be working full time jobs, it is difficult to organize a foreign trip with enough students. Moreover because the MS in Marketing is a 12 course program, we do not allow one overseas trip to substitute for a course. However the School of Management frequently offers different semester long study abroad programs which may count for credit only if doing the dual MBA-MS in Marketing and with the pre-approval from the Marketing Program Director.

  • How many hours can be transferred into the program?
  • Upon approval, up to 9 hours of graduate level course work from other universities may be transferred into the MS in Marketing degree program. You must have obtained a grade of B or better and the course cannot have been taken more than 5 years ago. You can apply for transfer or waive of credits after enrolling in the MS in Marketing degree.

  • Are there any other limitations on transferring work from other institutions?
  • Waivers of program requirements may be granted in recognition of previous course work completed with a grade of “B” or better within the past six years in a specific business program area. Waivers are approved by the appropriate program director through a process that allows a student to skip a core course and take the next higher level course in the same academic area with no reduction in the overall program hour requirements.

    Transfer of credits may be granted for equivalent graduate course work taken at other universities with a grade of “B” or better within the past six years. Up to 9 semester credit hours of course work from other universities may be waived or transferred to the MS in Marketing program.

  • Can courses be taken at other institutions after enrolling in a School of Management graduate program?
  • Students officially admitted to a School of Management graduate program must obtain prior approval before taking any courses at another university. The resultant transfer hours may be denied if prior approval is not obtained. See the School of Management Advising Office for details on applying for pre-approvals.

  • Can I pursue a dual degree: an MBA and the Masters in Marketing?
  • Yes, the minimum required total for both degrees is 63 semester credit hours, or 9 fewer semester credit hours than if you pursued them separately. However, you may have to do more than the minimum 63 semester credit hours because some areas of concentration (i.e. accounting) do not share many of the same courses as the MS in Marketing.

  • Can I pursue a dual Masters degree: a Masters in Marketing and one of the other MS degree programs offered at UT Dallas like the ITM or Innovation & Entrepreneurship programs?
  • Yes, the minimum required total for both degrees is 54 semester credit hours, or 18 fewer semester credit hours than if you pursued them separately. However, you may have to do more than the minimum 53 semester credit hours because some Masters programs do not share many of the same courses as the MS in Marketing. For example there would not be many shared courses in a dual MS in Finance and MS in Marketing.

  • What do I need to qualify for the Fast Track program for UT Dallas undergraduates?
  • This program is only available for UT Dallas undergraduate students. Undergraduate B.S. in Business Administration or Marketing students (if from other UT Dallas schools, please check with the advising office for any additional requirements) can Fast Track into the MS in Marketing degree by selecting their courses carefully. Two key benefits:

    1. You do not need to take the GMAT or GRE exam if you enroll in the MS in Marketing within one year from completion of your undergraduate degree and meet the GPA criteria in the Fast Track program.
    2. As an undergraduate you can take graduate level courses in Consumer Behavior, Market Research, Brand Management, Advertising, Sales and/or Database Marketing which can be useful to highlight in your resume.

    Qualified seniors may take up to 9 hours of marketing graduate courses that will apply to both their and the requirements for the M.S. in Marketing degree. For details please go to: Fast-Track Programs Page.

    Please note that this does not impact nor change the GMAT requirement for SOM sponsored scholarships administered through the Dean’s office. A GMAT score will still be required to qualify for consideration of these scholarships.

  • What is the cost of the MS in Marketing?
  • The cost varies, depending on your residency status. If you are a Texas resident it is a lower price than for non-residents; however if you qualify for the Dean’s Excellence Scholarship, in addition to the $1,000 scholarship for the academic year (not per semester) you also qualify for the Texas resident tuition rate which in a one year period can be equivalent to a savings of $8,600 to $12,400 in savings.

    Because tuition can vary from year to year, please go the Bursars page for a chart which shows the amount of tuition by semester credit hour, residency status, degree program and admission year. Scroll down the page after the chart to find information on supplemental tuition and other fees.

  • What is “guaranteed tuition”?
  • This plan freezes tuition rates at the rate applicable to the first semester you enroll, and remains valid for a period of four years.

  • Is the MS in Marketing a Full time or Part time program?
  • Courses are usually offered once a week in the evenings starting at 7:00 pm and ending at 9:45 pm Monday thru Thursday in the Fall and Spring semesters and from 6:00- 10:00 pm in the summer semester. Our evening program allows professional students to work in full time jobs or internships during the day which is a major advantage of our program. “Part time” is the designation for those students taking 9 semester credit hours or less per semester. You can even take one course (3 semester credit hours) per semester if you desire– there is no minimum. International students usually take 12 credit hours per semester which for Visa purposes is considered full time; the time of day a course is offered has nothing to do with it being part time or full time.

  • Are there any prerequisites?
  • No, there are no prerequisite courses.

  • What if I have a non-business undergraduate degree?
  • Many of our students have a non-business undergraduate degrees. Those interested in the marketing analytics area do better if they have a statistics, math or economics undergraduate degree. We have many students with a liberal arts undergraduate degree who do very well in our program; however those students need to brush up on their quantitative skills so they can take the GMAT or GRE and achieve an acceptable score 9see GMAT/GRE section).

Admission Requirements/Procedures
  • I would like to start the admission process. Where do I begin?
  • First read the Frequently asked questions provided by the Advising office, then please visit the applications guidelinesto start the admission process online for the MS in Marketing degree. Click on the online admission process after you have read the instructions.

  • What are the admission steps?
  • Below is a summary of the steps you must take:

    1. Complete the online application, including the application fee. Please visit the Application Guidelines for instructions on completing the online application.
    2. Submit official GMAT (no more than five years old) or GRE (no more than five years old) scores. The school’s average GMAT is 600; the average GRE is 1240. This is an average. Lower scores can be compensated for by the GPA, work experience and extracurricular activities. The GMAT and GRE are not the only criteria considered for admission.
    3. Submit official transcripts from all colleges and universities previously attended. At least one transcript must show conferral of a degree. Official certified, signed or stamped transcripts must be turned into Enrollment Management or may be transferred electronically between institutions. Currently, our master’s students have an average undergrad GPA of 3.3.
    4. For all international students, submit an English proficiency test no more than two years old from one of three testing services-TOEFL, PTE or IELTS. Minimum scores required are TOEFL 80; PTE 67; IELTS 6.5. In addition, international students meeting the GMAT/GRE (with a high score in the verbal), PTE, TOEFL or IELTS admission criteria must also have a face to face or a recorded Skype webcam interview with the Program Director. In the Marketing program, it is essential that international students have excellent communication skills and proficiency.
    5. Submit a detailed resume of all work history.
    6. Request three letters of recommendation from current or past employers, community leaders, former professors, etc.
    7. Submit a one page, double spaced, typed paper outlining the applicant’s academic interests and goals. This may be submitted with the online application.
  • What are the application deadlines?
  • For domestic applicants (Fall – July 1, Spring – November 1, Summer – April 1) For international applicants (Fall – May 1 , Spring – September 1 , Summer – March 1 )

    You then have an additional month to turn in all your documentation but it is highly recommended that you do not wait until the deadline, because courses fill up very quickly. You want to be admitted and enrolled as soon as possible.

  • Do I need to turn in all my required documents by the deadline?
  • NO, as long as you submit the online application and pay the application fee before the deadline. However, keep in mind that all documents must be submitted before you can be considered for financial aid or admitted into the program. After all the documents are turned in there is still a processing time of approximately four weeks so it is in your best interest to submit all of your documentation as soon as possible.

  • When applying for the program, do I need to submit an original transcript?
  • While applying for the program you do not need to submit the original transcripts, but after admission and before registration for classes you will need to submit the official transcripts.

  • I am an international student and received my Bachelor's degree in the United States. Will I need to submit a TOEFL score?
  • No, you don’t need to submit the TOEFL if you have graduated from a university in the United States.

  • Who should write my letters of recommendation?
  • Your current academic adviser, faculty or if you are working, your supervisor, manager or colleague/coworker are the best persons to write your letters of recommendation.

  • Do I have to take the GMAT?
  • Yes, you must take either the GMAT or the GRE. If you have taken one of the exams previously, you must have been completed it within the five years prior to your application to the program.

  • Can I get a conditional admission without taking the GMAT or GRE or if my score is not enough to be admitted?
  • No there are NO conditional admissions.

  • What is your school’s code so I can enter it in my GMAT or GRE application?
  • GMAT code is ZTZPQ23
    GRE code is R6897.

  • Do I need have the GRE or GMAT and/or Toefl or IELTS submit the test scores directly to you or can I send in a copy?
  • A copy is not enough, the respective organization must send those results in directly to UT Dallas

  • Is one exam preferred or easier?
  • Our program has no preference, although one benefit of the GMAT is that we offer more subsidized prep courses than we do for the GRE. Regarding the level of difficulty, both exams are very similar and this determination can be highly subjective. We suggest you compare them by checking out GRE and GMAT prep books from the library, doing their self assessment tests and deciding for yourself.

  • Is there a minimum GMAT or GRE score I need to obtain?
  • As a policy we do not base admission on just one factor. We look at your GMAT or GRE score, GPA, if you attended an accredited school, any relevant extracurricular activities you were involved in and work experience if applicable.

  • What should I do to improve my GMAT score given its importance for admission and scholarship consideration?
  • We strongly recommend you take a preparatory course. Numerous third party companies offer GMAT exam preparation courses. UT Dallas offers a 12-hour GMAT prep course consisting of three, four-hour sessions held on two consecutive weekends at the UT Dallas campus.

  • Are non- degree courses considered?
  • No, they are not considered in the admissions decision

  • In case of more than one GMAT score, would you consider the average or the best score?
  • For the MS in Marketing program, we consider the best GMAT score.

  • If I am an international student and have a three year degree does this count as an equivalent to your Bachelor’s degree?
  • No. While you may still gain admission to our graduate program,. if admitted, you would need to complete the number of missing undergraduate semester credit hours of course work (approximately 24 semester credit hours or one year but this varies by country) before moving on to your graduate-level courses.

  • What is the topic in the admissions essay?
  • Candidates should provide a relevant synopsis of their past professional achievements as well as their future goals and objectives in pursuing the degree. The essay is not meant to be a resume.

Financial Aid and Scholarships
  • What is the difference between a grant and a loan?
  • Grants are a form of gift. They do not need to be repaid. Loans must be repaid with interest. Loans can be both subsidized and unsubsidized. To learn more about student loans please go here.

  • Are there any grants or financial aid (loans) available for International students?
  • While international graduate students can receive merit based scholarships they are not eligible for need based grants through UT Dallas. International students can apply for loans, but they need a credit worthy cosigner who is a US citizen or permanent resident who resides in the United States. UT Dallas does not have its own loan program. If you would like to pursue a private education loan you will need to select a lender and apply directly. While UT Dallas may be asked by the lender to confirm you are a student we are not otherwise involved in the process and cannot recommend any lender. Additional information can be found here.

  • What is the deadline to apply for financial aid and what happens if I miss that deadline?
  • The deadline for submitting the FASFA and supporting documentation is typically during the month of April. The Spring deadline is typically during the month of October. HOWEVER, you can still apply for financial aid after the deadline. All applications are considered for federal loans. Because the federal Direct Stafford Loan is an entitlement program there is enough funding for the program without regard as to when the FAFSA was submitted. Additional information can be found here.

  • What are the Financial Aid application steps for domestic students?
      1. Complete the online application at this federal government website (do not go to the .com website as this is a private entity which will charge you a fee):
      2. FASFA (federal government) will send you by email a Student Aid Report (SAR) within approx. 3 business days telling you your expected contribution to your educational expenses.
        After the Office of Financial Aid has reviewed your application they will offer you a financial aid award. This award usually includes one or more of the following:
        1. A Subsidized Federal Direct Stafford loan up to $8,500 per year (Fixed percent 6.8%)
        2. Unsubsidized Federal Direct Stafford Loan up to $12,500 per loan (6.8%)
        3. Graduate PLUS loan (7.9%) The Graduate PLUS loan borrowing limit is UTD’s Cost of Attendance budget, minus other scholarships, grants and loans. This budget can be found at this page

    The difference between the unsubsidized and subsidized loans are that the government pays the interest owed during the loan period. To see more details go to the financial aid website

      1. Once admitted (nothing is done or sent by UTD’s Office of Financial Aid until you are admitted into our program) UTD’s Financial Aid office first sends out letters beginning in April, and continues on a rolling basis for applications submitted later. The Office of Financial Aid sends continuing students their financial aid offer beginning in June. They will check to see if you are maintaining a 3.0 GPA average and complete at least 2/3 of the classes you attempt. Academic progress standards for financial aid eligibility can be found at this page.

    To be eligible for federal student loans you must be registered as at least a half-time student. For graduate students this is considered to be 5 semester credit hours per semester for long terms and 3 hours in summer.

  • What if I miss the deadline, my financial aid hasn’t been approved and I have to pay for my tuition to enroll in classes?
  • Unfortunately you will have pay the tuition; however when the financial aid is approved you will be reimbursed very quickly for the tuition you paid (assuming you do end up qualifying).

  • Are there any financial aid tips to reduce delays ?
  • Yes. The most common problem is that students delay applying and/or do not submit all the required documentation on a timely basis. Financial Aid office states that other common problems are

    1. Not checking your UTD email for information or document requests. The University will only send email to your UTD email address. Please set up your UTD email account to forward mail to your personal email or check your UTD email!
    2. You are assigned a contact at the Financial Aid office based on your last name. However, it is best to use the general email address as that person might be out of the office, etc. The general email address is . See a list of contacts.

    It is best to mail in your package vs. faxing or email/scanning. Mail it to:
    Office of Financial Aid, ROC 22
    800 West Campbell Road
    Richardson, TX 75080-3021

  • What scholarships available for students?
  • Yes, scholarships are available for national as well as international students. In addition to the School of Management scholarships, there are several scholarships given by UT Dallas. Please visit the following links for more information:

  • What is the advantage of the Dean’s Excellence scholarship?
  • In addition to the $1,000 scholarship for the academic year (not per semester), you qualify for the Texas resident tuition rate which in a one year period can be equivalent to a savings of $ 8,600 to $12,400 in savings.

  • What is the deadline for the Dean’s excellence scholarship?
  • As these change from time to time please check the graduate scholarship page:

  • Can I apply for more than one scholarship?
  • It depends on the type of scholarship if it says in the terms and conditions that it is not stackable, then you may not apply for another scholarship that counts towards in state tuition. However there are many 3rd party scholarships you may apply for in addition to UT Dallas scholarships.

  • Do I need to apply for scholarships separately or will I automatically be considered for scholarships upon admission?
  • Do I need to be enrolled at UT Dallas to apply for the scholarship?
  • No, students don’t need to be enrolled at UT Dallas to apply for the scholarships but they should register for the required number of semester credit hours once they come to UT Dallas.

  • I am an International Student and have taken the GRE. Can I still apply for Scholarships?
  • Students who have taken the GRE within the past 5 years can apply for scholarships only after completing one (1) semester at UT Dallas. Your cumulative GPA from the previous semester will be considered as part of the assessment process.

  • I am an International Student and have taken the GMAT. Can I apply for scholarship at the start of my degree?
  • Yes. You are eligible for scholarships as soon as your degree starts. If you are provided with any scholarship that will be mentioned in your I-20 form as well.

Career, Internship and Job Placements
  • What kind of careers can I look forward to?
  • Marketing is an essential part of almost any company. Marketing graduates can pursue careers in areas such as Advertising, Brand Management, Business Development, Digital Marketing, Marketing Analytics, Market Research, Marketing Management or Product Management. Students can specialize in industry specific marketing careers such as Business to Business, Consumer packaged goods, e-Business, International Marketing, Pharmaceutical Marketing, Sports Marketing, Technology Marketing, Retailing, Marketing Consulting and many more.

  • To what extent can the Career Center help international students find an internship or job?
  • The Career Center helps international students in various areas such as: resumé preparation, mock interviews, English Improvement, job fairs, career counseling and other services. Please visit the Career Management site for more information.

International Students
  • Where do I find the forms for Visa application and sponsorship?
  • These can be obtained from your local U.S. Embassy or Consulate, please click here for helpful links and tips.

  • I am an international student. What opportunities are available for me?
  • While there may be some internship opportunities for international students, there are fewer opportunities than for domestic students. In addition, there are almost no opportunities for visa sponsorship into full time jobs for international students. Approximately 30% of our MS in Marketing students are international students. Many of these students have one to several years of experience in different areas of marketing such as marketing analytics, business development or advertising. The MS in Marketing is not a STEM program. Typically, the duration of the Optional Practical Training (OPT) is only 12 months. You may contact the International Student Services office for more details.

  • I am an international student and would like to know more about orientation, student health insurance, medical screening, housing, financial sponsorship and visa rules. How can I proceed?
  • UT Dallas has a separate student services department, which helps international students with such related issues. Please visit the following link for more information.