As the U.S. healthcare delivery and financing systems transform over the next decade it is no longer sufficient for physicians to be skilled in the art and science of medicine. Practitioners who seek to lead, to survive and to thrive as part of medicine’s evolving landscape need to acquire business acumen, as well as leadership and management knowledge and skills that complement their clinical expertise.
They also need to design or re-design their practices by:
- incorporating population health management strategies and tactics
- increasing their emphasis on health and wellness
- adopting clinical informatics and decision support tools that make the practice more efficient and effective
- applying continuous performance improvement tools and tactics that enhance access and improve clinical outcomes for the patients and populations served.
The Certificate in Healthcare Leadership and Management for physicians is designed to achieve these objectives and provide practicing physicians with content knowledge and skills development in all these domains.
The curriculum is divided into 11 units organized in three sections:
Section I – Interpersonal and Communication Skills
- Unit 1: Emotional Intelligence I (self-awareness, self-control, adaptability)
- Unit 2: Emotional Intelligence II (relationship management, influence, teamwork)
- Unit 3: Effective Communications ( personal capacity building, crucial conversations)
Section II – Leading and Managing in an Inter-Dependent World
- Unit 4: Leaders, Managers and Followers (roles and responsibilities of each)
- Unit 5: Leading Change through Adaptive Leadership (concept, making it work)
- Unit 6: Conflict and Negotiation (nature of conflict, negotiation strategy and tactics)
Section III – Providing Value-Based Care for Individuals and Groups
- Unit 7: Practice-based Population Health Management (tools and tactics)
- Unit 8: Practice-based Performance Improvement (learning and improvement, metrics)
- Unit 9: Informatics and Clinical Decision Support (importance, applications to practice)
- Unit 10: Teams and Teamwork (health and primary care teams, working together)
- Unit 11: Value for Patients and Payers (defining value, payer perspective)
The content for each unit is delivered using a variety of video, audio and reading assignments available on the University’s eLearning platform. The content videos are professionally produced and accompanied with a complete slide set that permits a student to take notes as they study the video. Public domain supplementary videos complement core material, giving participants access to recognized experts and differing perspectives on unsettled or controversial topics.
|“Unit 8 was rich with information. The videos were excellent and clear in intent. I have already been able to implement several of the models for improvement in the Department of Medicine.”
–Chair of Medicine; program participant
A course innovation and highlight for students is a serialized case study
The Bailey Clinic – that tells the story of a successful seven physician general internal medicine practice as it transforms from traditional care to a Patient Centered Medical Home utilizing an interdisciplinary, physician-led team to provide care for its 25,000 affiliated patients and families.
A new chapter of the Bailey Clinic’s journey accompanies each unit. Students apply their newly acquired knowledge and insights from the class to help clinic leadership resolve differences and move toward their goal. This approach strengthens the shared learning among classmates who benefit from reading one another’s online posts and the accompanying faculty commentary.
|“Overall, I felt the case study was one of the best examples of this type of learning. As we went through the case with each unit the anticipation of ‘what could happen next’ really promoted a lot of thought.”
“I like reading the responses from classmates because I can learn so much from their experiences.”