11th Annual Behavioral Operations Conference, 2016

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  • Welcome and Registration
  • Young Scholars Workshop
  • Main Conference Schedule
  • Travel and Area Information
  • Participants
  • Organizers
  • Sponsors

Welcome and Registration

The Wisconsin School of Business at the University of Wisconsin-Madison is proud to host the 11th annual Behavioral Operations Conference in Madison, Wisconsin, from July 14 to July 16, 2016. The conference will begin with a one-day “Young Scholars Workshop” on Thursday, July 14, 2016, and the main conference will be held on Friday and Saturday, July 15 and July 16, 2016.

The goal of the conference is to bring together researchers with a common interest in the operations interface between human behavior and analytical modeling, with the aim of sharing current work, fostering research development and developing relationships between scholars in the field.

We look forward to seeing you in Madison!


The register and payment buttons are located on the top of this webpage. Please note the following key deadlines:

  • Extended-Abstract Submission (1-page limit) for Main Conference and/or Young Scholars Workshop: April 15, 2016
  • Notification of Acceptance: April 30, 2016
  • Registration Deadline: May 25, 2016
  • Hotel special rate: as early as Wednesday, June 1, 2016 (varies by location).
  • Conference fees are $150 for faculty and $50 for students.

If you are interested in presenting at the main conference or the Young Scholars Workshop, please indicate so when you register and include an extended abstract (one-page limit) of your work. Please also indicate who will present in the abstract.


Please contact Jordan Tong with any questions or inquiries.

Young Scholars Workshop

Download Young Scholars Workshop Schedule

The Young Scholars Workshop is open to all interested conference participants. It is designed to be especially useful for PhD students and faculty new to Behavioral Operations. Experienced scholars are also encouraged to attend to help build community and to provide constructive feedback.

In addition to focused discussion groups on early- and mid-stage research, this year’s workshop will consist of two tutorials by experts in behavioral research. The first tutorial, to be given jointly by Karen Donohue (Carlson School of Management, University of Minnesota) and Andrew Davis (Johnson School of Management, Cornell University), will be a case study on the publication and editorial process from the perspectives of editor and author. The second tutorial will be given by Justin Sydnor (Wisconsin School of Business, University of Wisconsin-Madison) on field experiments and behavioral economic models.

Karen Donohue, BOC 2016
Karen Donohue
Justin Sydnor, Behavioral Operations Conference, 2016
Justin Sydnor
Andrew Davis, BOC Wisconsin
Andrew Davis

Main Conference Schedule

BOC Conference interior, University of Wisconsin

Download main conference schedule.

The main conference begins Thursday evening, July 14, with a welcome reception. It continues Friday, July 15, and Saturday, July 16. Presentations are held in a single-track in the plenary room. Please see the registration page for submission instructions. The conference dinner will be on Friday, July 15, at the Pyle Center overlooking Lake Mendota.

This year, our keynote speaker is George Wu, from the Booth School of Business at the University of Chicago. George Wu studies the psychology of individual, managerial and organizational decision-making; decision analysis; and cognitive biases in bargaining and negotiation. Additionally, he has received research funding as part of a three-year, $3.6 million project titled “Enhancing the Human Experience through Behavioral Science: New Paths to Purpose,” to advance the behavioral science of purpose. Project research explores how people adopt, pursue and fulfill their intentions to accomplish something that is meaningful to the self, and often is of consequence to the world beyond the self.

George Wu

Wu’s research has been published widely in a number of journals in economics, management science and psychology, including Cognitive Psychology, the Journal of Personality and Social Psychology, the Journal of Risk and Uncertainty, Management Science, Psychological Science and the Quarterly Journal of Economics.

Prior to joining the Chicago Booth faculty in 1997, Wu was on the faculty of Harvard Business School as an assistant and associate professor in the managerial economics area and then in the negotiation and decision-making group. He also has worked as a lecturer at the Wharton School at the University of Pennsylvania. Prior to graduate school, Wu worked as a decision analyst at Procter & Gamble.

Wu is a former department editor of Management Science and is on numerous other editorial boards, including Decision Analysis, Journal of Behavioral Decision Making, Journal of Risk and Uncertainty and Theory and Decision. He earned a bachelor’s degree cum laude in applied mathematics with a concentration in decision and control in 1985, a master’s degree in applied mathematics in 1987 and a PhD in decision sciences in 1991, all from Harvard University.

Elena Katok

In addition, Elena Katok, from the Naveen Jindal School of Managemenet at UT Dallas, will lead us in a hands-on activity on laboratory experiments using exciting new software, SoPHIE. Katok is a pioneer in the growing field of behavioral operations management. She helped establish the Behavioral Operations Management section of the Institute for Operations Research and the Management Sciences and has also served as its president. She also co-organized the first Behavioral Research in Operations Management conference, which was established in 2006.

Besides behavioral operations management, Katok’s research expertise includes market design and strategic procurement. Her research has been published in top business and economics journals, including Management Science, Manufacturing and Service Operations Management, and Production and Operations Management. She is currently department editor for Behavioral Operations for Production and Operations Management, and associate editor for Management Science.

Before joining UT Dallas, she was a professor of supply chain management in the Smeal College of Business at Pennsylvania State University. She earned her bachelor of science degree in business administration with an emphasis in finance and economics from the University of California, Berkeley. She earned her MBA from Pennsylvania State University, where she also earned her PhD in management science.

Travel and Area Information

Air Travel

There is one airport located in Madison, and several nearby that have buses that travel frequently to and from Madison.

Need a Ride?

Hotel Shuttles: Many hotels offer complimentary shuttle transportation around the UW Campus. For more information, inquire directly with the hotel at the time of reservation.

Bus: Madison Metro, 608-266-4466

Uber: Madison has Uber! Download the App to use this as a transportation option


Badger Cab: 608-256-5566
Madison Taxi: 608-255-8294

Union Cab 608-242-2000
Green Cab: 608-255-1234

Area info: Downtown Madison

Located on an isthmus between two beautiful lakes and anchored by the Wisconsin State Capitol and the University of Wisconsin campus, this unique shopping, dining, entertainment and business district is home to hundreds of shops, boutiques, galleries, restaurants, pubs and taverns, many locally owned, plus museums and cultural destinations.

Visit Downtown Madison Downtown Madison Inc. City of Madison

The Wisconsin School of Business

Founded in 1900, the Wisconsin School of Business established one of the first five business programs in the nation. That entrepreneurial spirit remains strong.

Located within one of the world’s leading public research universities, the Wisconsin School of Business is a vibrant community that honors our university’s commitment to research and public service. We believe public research universities hold great potential to address the world’s most complex challenges.

At the Wisconsin School of Business, we are uniquely positioned to redefine the partnership between universities and the business community. Together, we foster a passionate and diverse community of scholars, leaders and learners to address the business challenges, inspire leadership and improve lives.

Together Forward.

Hotel Information

A limited number of rooms have been reserved with a conference rate in four area hotels. All are within walking distance of the Wisconsin School of Business. These hotels are: The Wisconsin Union Hotel, Hilton DoubleTree, Fluno Center Hotel and Lowell Center. The information for all of these hotels and blocks are located in the following pages.

Wisconsin Union Hotel

1308 West Dayton Street
Madison, WI 53715
(608) 263-2600

The Wisconsin Union Hotel is ideally located in the heart of the University of Wisconsin-Madison campus in the student Union South overlooking Camp Randall football stadium or Union South Plaza on the southwest side of the Campus.

Features include: several restaurants, a coffee/wine bar, famous Babcock Dairy ice cream and a recreational area, including bowling and a rock-climbing wall, all in one beautiful building.

The Wisconsin School of Business

Reservation Information:

  • To Reserve: Call (608) 263-2600 and mention group code
  • Rate: $140/ Night
  • Must Reserve By: June 1, 2016
  • Cancellation Policy: 3 p.m. prior to day of arrival/ 24 hours in advance.
  • Check-in: 3 p.m.
  • Checkout: 11 a.m.
  • Distance to Conference: 0.4 miles
  • Parking: Free parking for hotel guests

Hilton DoubleTree

525 West Johnson Street
Madison, WI 53703
(608) 251-5511

Enjoy the proximity of this hotel to the UW-Madison campus, Kohl Center, the State Capitol, Overture Center for the Arts and the vibrant State Street shopping and entertainment district.

Features include an onsite restaurant, fitness club and laundry service. Complimentary shuttle service and free parking are available for hotel guests.

Hilton DoubleTree

Reservation Information:

  • To Reserve: Call (608) 251-5511 and mention group code, or go online
  • Rate: $169/night
  • Must Reserve By: June 13, 2016
  • Cancellation Policy: 24 hours in advance
  • Check-in: 3 p.m.
  • Checkout: 11 a.m.
  • Distance to Conference: 0.4 miles
  • Parking: Included for hotel guests
  • Shuttle Options: Free shuttle to/from airport and downtown Madison area

Fluno Center

601 University Avenue
Madison, WI 53715
(877) 773-5866

The Fluno Center offers a variety of services, both complimentary and for a minimal fee. The hotel is centrally located on the UW–Madison campus within walking distance to the Wisconsin School of Business and many area attractions such as the Memorial Union Terrace on the lake, and pedestrian- and bus-only State Street.

Features include an onsite restaurant, an eighth floor pub with a pool table, games and televisions, fitness center and 24-hour access to the Business Center for guests.


Reservation Information:

  • To Reserve: Call (877) 773-5866 or (608) 441-7117 and mention group code
  • Rate: $169/night
  • Must Reserve By: June 13, 2016
  • Cancellation Policy: 10 days prior to reservation
  • Check-in: 3 p.m.
  • Checkout: Noon
  • Distance to Conference: 0.2 miles
  • Parking: Available in Lot 83 below the Fluno Center. The cost is $12 per day and $7 per half day. This lot is owned by the University of Wisconsin. . In order to guarantee parking, you may purchase passes at least two weeks in advance through UW Transportation Services online or by calling (608) 262-8683

Lowell Center

610 Langdon Street
Madison, WI 53703
(608) 256-2621 or toll-free (866) 301-1753

Conveniently located at 610 Langdon Street on the UW – Madison Campus, The Lowell Center is close to the Memorial Union Terrace on Lake Mendota, Library Mall and pedestrian- and bus-only State Street.

Features include: an indoor swimming pool with sauna, fitness room and complimentary continental breakfast.

Lowell Center

Reservation Information:

  • To Reserve:
    • Online: Please use this URL for booking online http://bit.ly/bom13jul
      • Calling:Call (866) 301-1753 and mention group code
      Call (877) 773-5866 or (608) 441-7117 and mention group code
    • Rate:
      • Single room: $94/night
      • Double (shared room): $106/night
    • CODE: BOM
    • Must Reserve By: June 15, 2016
    • Cancellation Policy: 10 days prior to reservation in order to avoid fees
    • Check-in: 3 p.m.
    • Checkout: 11 a.m.
    • Distance to Conference: 0.2 miles
    • Parking: Available on-site for $10 per night, or off-site (3 blocks away) for no charge


Download Conference Participants


Organizing Committee

Robert Batt

Robert Batt
Andrew Davis

Andrew Davis
Elena Katok

Elena Katok
Ken Schultz

Ken Schultz
Enno Siemsen

Enno Siemsen
Jordan Tong (Chair)

Jordan Tong (Chair)
Yanchong Karen Zheng

Yanchong Karen Zheng


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