10th Annual Behavioral Operations Conference, 2015

  • About
  • Keynote Speakers
  • Young Scholars Workshop
  • Participants
  • Travel and Area
  • Organizers
  • Sponsors


Johnson Cornell

Johnson, Cornell University

June 24-26, 2015 – Ithaca, New York

The Samuel Curtis Johnson Graduate School of Management is proud to host the 10th Annual Behavioral Operations Conference at Cornell University in Ithaca, New York, on June 24 – 26, 2015.

The goal of this conference is to bring together researchers with a common interest in the operations interface between human behavior studies and analytical modeling, with the aim of sharing current work, identifying new research problems and developing relationships between scholars in the field.

Conference keynote speakers will be:

  • Vishal Gaur (Cornell University)
  • Robert J. Bloomfield (Cornell University)

The conference will start with a one-day “Young Scholars Workshop” on Wednesday, June 24, 2015, and the main conference will be held on Thursday and Friday, June 25-26, 2015.

Note that the annual Manufacturing and Services Operations Management (MSOM) Conference will be held in Toronto, beginning with the Special Interest Group (SIG) Conferences on Sunday, June 28, 2015. Toronto is about a four and a half-hour drive from Ithaca.

We look forward to seeing you in Ithaca!

  • Click here to view the schedule

    Samuel Curtis Johnson Graduate School of Management
    Cornell University

    Thursday June 25
    Time Program Location
    7.45 and 8.30 AM Bus departs from Hotel Ithaca to Sage Hall Outside Hotel Ithaca
    8:00 – 9:00 AM Registration and Breakfast Sage Hall Atrium
    9:00 – 9:30 AM Welcome and Introductory Remarks B09
    9:30 – 11:00 AM Information Sharing and Forecasting
    1. Ozalp Ozer (University of Texas at Dallas)
      Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?
    2. Jordan Tong (University of Wisconsin)
      A Model of Behavioral Demand Forecasting: Bounded Rationality and Representativeness
    3. Pelin Pekgun (University of South Carolina)
      Does a Forecast-Accuracy Based Allocation Scheme Induce Truthful Forecasts?
    11:00 – 11:30 AM Break Sage Hall Atrium
    11:30 AM – 12:30 PM Keynote Speaker
    Vishal Gaur (Cornell University)
    New Research Opportunities in Behavioral Operations
    12:30 – 2:00 PM Lunch Sage Hall Atrium
    2:00 – 3:30 PM Field Experiments in Operations
    1. Brad Staats (University of North Carolina) Motivating Process Compliance Through Electronic Monitoring: The Benefits and Limitations of Electronic Monitoring on Hand Hygiene in Healthcare
    2. Wedad Elmaghraby (University of Maryland) Cannibalization within B2B Secondary Markets: Evidence from a Field Experiment
    3. Ryan Buell (Harvard University)
      Creating Reciprocal Value Through Operational Transparency
    3:30 – 4:00 PM Break Sage Hall Atrium
    4:00 – 5:30 PM Simulation Demonstration
    1. Avi Seidmann (University of Rochester)
      Experiential Learning in the MBA Classroom using The TradewindBusiness Cloud-Based Platform
    5:45 PM Group Photo and walk across campus to Johnson Art Museum
    6:00 – 8:00 PM Conference Dinner Johnson Museum of Art
    7.45 and 8:30 PM Bus departs outside museum to Hotel Ithaca and the Commons
    Friday June 26
    Time Program Location
    7.45 and 8.30 AM Bus departs from Hotel Ithaca to Sage Hall Outside Hotel Ithaca
    8:00 – 9:00 AM Breakfast Sage Hall Atrium
    9:00 – 10:30 AM Innovation and Product Development
    1. Evgeny Kagan (University of Michigan)
      Exploration-Execution Transition in Product Development: An Experimental Analysis
    2. David Wuttke (EBS University for Business and Law)
      Initiating and Sustaining Supplier Involvement in Development Projects: a Behavioral Investigation
    3. Ruth Beer (Indiana University)
      The Impact of Decision Rights and Long Term Relationships on Innovation Sharing
    10:30 – 11:00 AM Break Sage Hall Atrium
    11:00 AM – 12:00 PM Keynote Speaker
    • Robert J. Bloomfield (Cornell University)
      Behavioral Economics in the Lab: Lessons Learned from 25 Years of Trying
    12:00 – 1:00 PM Lunch
    1:00 – 2:00 PM Improving Worker Performance
    1. Kyle Hyndman (University of Texas at Dallas)
      Understanding the Behavioral Drivers of Execution Failures in Retail Supply Chains: An Experimental Study Using Virtual Reality
    2. Hummy Song (Harvard University)
      Working Harder or Working Smarter: The Effect of Public Relative Performance Feedback on Worker Productivity
    2:00 – 2:15 PM Break Sage Hall Atrium
    2:15 – 3:15 PM Consumer Decision Making in Operations
    1. Dayoung Kim (Cornell University)
      Social Influence and Quality Competition: An Experimental Study
    2. Karen Zheng (MIT)
      Transparency and Indirect Reciprocity in Social Responsibility
    3:15 – 3:30 PM
    1. Jordan Tong
      Details on 2016 Conference
    2. Karen Zheng
      Best Behavioral Operations Working Paper Competition Details
    3. Andew Davis
      Concluding Remarks and Best Presentation Award
    3:45 and 4:30 PM Bus departs outside Sage Hall to Hotel Ithaca


The deadline for registering is May 15, 2015.
The deadline for hotel special rate is May 23, 2015.

Conference fees are $150 for faculty and $50 for students.

If you are interested in presenting in the main conference or the Young Scholars Workshop, please indicate so when you register and include a one-page abstract of your work (please indicate who will present in the abstract).


Please contact Andrew Davis with any questions or inquiries.

Keynote Speakers

Vishal Guar

Vishal Gaur

Professor Gaur’s research interests lie in retail operations and supply chain management, including topics such as inventory management, product variety, distribution logistics, and linking operations to financial performance. He conducts empirical research in inventories using aggregate firm-level and proprietary data to assess performance improvement of firms, improve demand forecasting, and identify the drivers of inventory turnover. He also conducts theoretical research in inventories to study the relationship of stocking policies with product variety, consumer choice behavior, competition, and financial considerations such as hedging, growth and bankruptcy risk.

Gaur was awarded the Clifford H. Whitcomb Faculty Fellowship in 2010-2011, the Johnson Core Faculty Award by the graduating class of 2008 and 2013, the Wickham Skinner Early Career Research Accomplishments Award by the Production and Operations Management Society in 2006, and honorable mention in the George B. Dantzig Dissertation Award Competition in 2001. His paper “Hedging Inventory Risk Through Market Instruments” (co-authored with professor Sridhar Seshadri, The University of Texas at Austin), published in MSOM, received the 2008 MSOM Best Paper Award. He serves as a department editor for Management Science and the Production and Operations Management journal, as well as associate editor for Manufacturing and Service Operations Management.

Robert Bloomfield

Robert J. Bloomfield

Since coming to Johnson in 1991, Professor Bloomfield has used laboratory experiments to examine the effects of financial market regulations on investor welfare, and to explore how psychological forces can alter the behavior of financial markets. Bloomfield is the founding director of the Financial Accounting Standards Research Initiative (FASRI). FASRI, an activity of the Financial Accounting Standards Board, uses a blog and weekly online round-table discussions to foster communication between academic researchers and accounting standard setters, and conducts and supports studies that can assist the FASB in its deliberations. Bloomfield is an editor of Accounting, Organizations and Society, and he serves on the editorial boards of a number of peer-reviewed journals, including The Accounting Review, Journal of Accounting and Economics, and Journal of Accounting Research.

Bloomfield is an advocate for serious uses of virtual worlds for education and distance collaboration. He hosts the weekly Metanomics event series in Second Life, which explores business and policy aspects of new technology. Bloomfield’s virtual-world activities have been covered extensively in the media, from BusinessWeek and The New York Times to CFO Magazine, Technology Review.

Young Scholars Workshop

This workshop is designed for PhD students and faculty new to Behavioral Operations, but it is open to ALL interested conference participants. It will consist of tutorials by experts in behavioral research followed by focused discussion groups for students to receive feedback on early- and mid-stage research. Tutorials this year will be given by Elena Katok (Jindal School of Management, The University of Texas at Dallas) and Stephen Leider (Ross School of Business, University of Michigan).

Elena Katok

Elena Katok
Steve Leider

Steve Leider
Wednesday June 24
Time Program Location
9:15 – 10:00 AM Bus departs from Hotel Ithaca to Sage Hall Outside Hotel Ithaca
9:30 – 10:30 AM Young Scholars Workshop Registration Sage Hall Atrium
10:30 AM – 12 PM Tutorial: Elena Katok (University of Texas at Dallas)
Testing Analytical OM Models in the Laboratory
12:00 – 1:00 PM Lunch Sage Hall Atrium
1:00 – 2:30 PM Incubator Session 1
  • Group 1 Training and Incentives (Room 127)
    • Allen Miller
      Training and Educational Impacts of Human Factors in Warehouse Operations
    • Rosa Hendijani
      The Effect of Reward Salience on Performance
  • Group 2 Auctions (Room 131)
    • Nicolas Fugger
      Exploiting Uncertainty about the Number of Competitors in Private Value Auctions
    • Philippe Gillen
      Preferences and Decision Support in Competitive Bidding
  • Group 3 Contracts (Room 134)
    • Anna Devlin
      The Performance of Risk Sharing Contracts in a Competitive Setting: Do you want to be the only one offering?
    • Saif Mir
      Understanding Supplier Switching Behavior: The Role of Psychological Contracts in a Competitive Setting
  • Group 4 Newsvendor (Room 135)
    • Beatrice Boulu-Reshef
      Behavioral Inventory Management
    • Tong Wu
      Are Groups’ Decisions Better than Individuals? Investigating Business Decisions under Uncertainty
  • Group 5 Newsvendor (Room 141)
    • Juan Li
      How Gender and Social Comparison Affect Newsvendor Ordering Behavior
    • Jaime Andres Castaneda
      Newsvendor Ordering Biases under Budget Constraints
  • Group 6 Supplier Management (Room 144)
    • Karen Eboch
      Environmental Supplier Development: A Comparison of Practices and Relationships in the Athletic Footwear Industry
    • Jud Kenney
      Information Sharing Strategies in Assembly Systems: An Experimental Investigation
  • Group 7 Revenue Management (Room B09)
    • Guido Voigt
      The Impact of Heterogeneous Risk and Ambiguity Preferences on Pricing Decisions for Remanufactured Products
    • Claudia Schutze
      Challenges and Potential Improvements of Analyst-Systems Interactions in Revenue Management
Rooms 127, 131, 134, 135, 141, 144, B09
2:30 – 3:00 PM Coffee Break Sage Hall Atrium
3:00 – 4:30 PM Tutorial: Steve Leider (University of Michigan)
The Interplay between Behavioral Econ and Behavioral OM
4:30 – 6:00 PM Incubator Session 2
  • Group 1 Services and Games (Room 127)
    • Chen Jin
      Making Choice: Observational Learning and Wisdom of Minority
    • Yulia Vorotyntseva
      Inequity and Loss Aversion in Distribution Games with Negative Payoffs: The Case of Pay-What-You-Want
  • Group 2 Quantitative Decision Making (Room 131)
    • Blair Flicker
      Integrating Optimal Algorithms and Managerial Insight
    • Asa Palley
      Estimating Continuous Distributions by Quantifying Errors in Probability Judgments for Fixed Values
  • Group 3 Social Norms (Room 134)
    • Daphne Chang
      Social Norms and Social Identity
  • Group 4 Newsvendor (Room 135)
    • Shan Li
      Is a Newsvendor More Boundedly Rational Making Two Decisions Instead of One?
    • Sebastian Villa
      Behavioral Analyses of the Newsvendor Problem with Transshipments
  • Group 5 Inventory Management (Room 141)
    • Siqi Ma
      Inventory Decisions under Epistemic and Aleatory Demand Uncertainty
    • Michael Becker-Peth
      Alternative Incentives in Inventory Management – How do Performance Metrics Affect Inventory Decisions?
  • Group 6 Managerial Decisions (Room 144)
    • Sebastian Schiffels
      Human Behavior in Project Portfolio Selection: Insights from an Experimental Study
    • Beatrice Boulu-Reshef
      Leader Effectiveness and Skin in the Game
  • Group 7 Newsvendor (Room B09)
    • B Vipin
      Pull to Center Effect in the Newsvendor Problem: A Prospect Theory Approach
    • Tamas Csermely
      Newsvendor Demand Chasing and the Gambler’s Hot Hand Fallacy
Rooms 127, 131, 134, 135, 141, 144
6:00 – 7:00PM Welcome Reception for Behavioral Operations Conference Sage Hall Atrium
6.30 and 7:15 PM Bus departs for Hotel Ithaca (dinner on own) Outside Sage Hall


Table of Conference Participants
Name Affiliation Email Position
John Aloysius University of Arkansas aloysius@uark.edu Faculty
Jaime Andres MIT Center for Transportation & Logistics jacasta2@gmail.com Student
Junhyun Bae Cornell University jb2258@cornell.edu Student
Michael Becker-Peth University of Cologne michael.becker-peth@uni-koeln.de Faculty
Ruth Beer University of Michigan, Ross School of Business ruthbeer@umich.edu Student
Elliot Bendoly The Ohio State University bendoly.2@osu.edu Faculty
Rob Bloomfield Cornell University rjb9@cornell.edu Faculty
Beatrice Boulu-Reshef University of Virginia boulu-reshefb@darden.virginia.edu Faculty
Ryan Buell Harvard Business School rbuell@hbs.edu Faculty
Bahriye Cesaret The University of Texas at Dallas bahriye.cesaret@utdallas.edu Student
Daphne Chang School of Information, University of Michigan daphnec@umich.edu Student
Catherine Cleophas RWTH Aachen University catherine.cleophas@ada.rwth-aachen.de Student
Tamas Csermely Vienna University of Economics and Business csermi@gmail.com Student
Yao Cui Cornell University cuiyao@umich.edu Faculty
Andrew Davis Cornell University adavis@cornell.edu Faculty
Anna Devlin University of Alabama, Huntsville anna.g.devlin@uah.edu Faculty
Xiaobo Ding Cornell University xd72@cornell.edu Student
Karen Donohue Carlson School of Management, University of Minnesota donoh008@umn.edu Faculty
Karen Eboch Bowling Green State University eboch@bgsu.edu Student
Wedad Elmaghraby University of Maryland welmaghr@umd.edu Faculty
James Fan Penn State juf187@smeal.psu.edu Student
Blair Flicker The University of Texas at Dallas bflicker@utdallas.edu Student
Jan Fransoo Eindhoven University of Technology j.c.fransoo@tue.nl Faculty
Nicolas Fugger University of Cologne fugger@wiso.uni-koeln.de Student
Vishal Gaur Johnson, Cornell University vg77@cornell.edu Faculty
Nagesh Gavineni Johnson, Cornell University sg337@cornell.edu Faculty
Philippe Gillen Universität zu Köln gillen@wiso.uni-koeln.de Student
Harry Groenevelt University of Rochester groenevelt@simon.rochester.edu Faculty
Rosa Hendijani University of Calgary rosa.hendijani@gmail.com Student
Meredith Hu Cornell University sh2264@corell.edu Student
Kyle Hyndman University of Texas at Dallas kyleb.hyndman@utdallas.edu Faculty
Chen Jin Northwestern University chenjin2011@u.northwestern.edu Student
Evgeny Kagan Ross School of Business, University of Michigan ekagan@umich.edu Student
Elena Katok University of Texas at Dallas ekatok@utdallas.edu Faculty
Jud Kenney McGill University jud.kenney@mail.mcgill.ca Student
Dayoung Kim Cornell University dk668@cornell.edu Student
Guangwen Kong University of Minnesota gkong@umn.edu Faculty
Cetin Korkut Fatih University cetinkorkut@gmail.com Student
Mirko Kremer Frankfurt School of Finance & Management m.kremer@fs.de Faculty
Stephen Leider University of Michigan leider@umich.edu Faculty
Juan Li Nanjing University, China juanli@nju.edu.cn Faculty
Shan Li Baruch College, City University of New York shan.li@baruch.cuny.edu Faculty
Fang Liu Nanyang Technological University liu_fang@ntu.edu.sg Faculty
Siqi Ma University of Arkansas siqima@uark.edu Student
Mahdi Mahmoudzadeh Georgia Institute of Technology mahdi.mzh@scheller.gatech.edu Student
Benny Mantin University of Waterloo bmantin@uwaterloo.ca Faculty
Allen Miller Air Force Institute of Technology allenandbonnie@mac.com Student
Saif Mir University of Arkansas smir@walton.uark.edu Student
Brent Moritz Penn State University bmoritz@psu.edu Faculty
Julie Niederhoff Syracuse University jniederh@syr.edu Faculty
Rogelio Oliva Texas A&M University roliva@tamu.edu Faculty
Ojo Opeyemi 0 opsyojo4love@gmail.com Faculty
Yesim Orhun University of Michigan aorhun@umich.edu Faculty
Ozalp Ozer University of Texas at Dallas oozer@utdallas.edu Faculty
Asa Palley Duke University, The Fuqua School of Business asa.palley@duke.edu Student
Minseok Park University of South Carolina minseok.park@grad.moore.sc.edu Student
Valery Pavlov The University of Auckland v.paavlov@auckland.ac.nz Faculty
Pelin Pekgun University of South Carolina pelin.pekgun@moore.sc.edu Faculty
Anyan Qi The University of Texas at Dallas axq140430@utdallas.edu Faculty
Larry Robinson Cornell University, Johnson School lwr2@cornell.edu Faculty
Yaroslav Rosokha Purdue University yrosokha@purdue.edu Faculty
Arvind Sainathan Nanyang Business School asainathan@ntu.edu.sg Faculty
Karthik Sankaranarayanan University of Ontario Institute of Technology, Canada karthik.sankaranarayanan@uoit.ca Faculty
Sebastian Schiffels TU München (Germany) sebastian.schiffels@wi.tum.de Faculty
William Schmidt Cornell University wschmidt@cornell.edu Faculty
Claudia Schuetze RWTH Aachen University claudia.schuetze@rwth-aachen.de Student
Ken Schultz Air Force Institute of Technology kschultz@afit.edu Faculty
Abraham Seidmann Simon Business SChool seidmannav@simon.rochester.edu Faculty
Rashmi Sharma Penn State rashmi.sharma@psu.edu Student
Enno Siemsen Carlson School of Management siems017@umn.edu Faculty
Hummy Song Harvard University hsong@hbs.edu Student
Brad Staats UNC Chapel Hill bstaats@unc.edu Faculty
Tobias Stangl University of Cologne tobias.stangl@uni-koeln.de Student
Upender Subramanian University of Texas at Dallas upender@utdallas.edu Faculty
Doug Thomas Penn State University dthomas@psu.edu Faculty
Joe Thomas Cornell University ljt3@cornell.edu Faculty
Chaoxu Tong Cornell University ct423@cornell.edu Student
Jordan Tong University of Wisconsin-Madison jtong@bus.wisc.edu Faculty
Maximiliano Udenio Eindhoven University of Technology m.udenio@tue.nl Faculty
Leon Valdes MIT Sloan School of Management lvaldes@mit.edu Student
Rohit Verma Cornell University rv54@cornell.edu Faculty
Sebastian Villa University of Lugano villabes@usi.ch Student
B Vipin Indian Institute of Technology Madras vipi2b@gmail.com Student
Guido Voigt Otto-von-Guericke University Magdeburg guido.voigt@ovgu.de Faculty
Yulia Vorotyntseva The University of Texas at Dallas yxv120230@utdallas.edu Student
Charles Wang State University of New York at Buffalo cxwang@buffalo.edu Faculty
Diana Wu University of Kansas dianawu@ku.edu Faculty
Tong Wu University of Rochester tong.wu@simon.rochester.edu Student
David Wuttke EBS University david.wuttke@ebs.edu Faculty
Lisa Yeo Loyola University Maryland mlyeo@loyola.edu Faculty
Galit Yom-Tov Technion – Israel Institute of Technology gality@tx.technion.ac.il Faculty
Karen Zheng MIT yanchong@mit.edu Faculty
Haipei Zhou The University of Chicago hzhou6@chicagobooth.edu Student

Travel and Area


We have reserved a block of rooms at The Hotel Ithaca for the nights of June 23-25.
The deadline for hotel special rate is May 23, 2015.

The rate is $129 a night. In order to receive this rate, you must call the hotel directly to make your reservation, and refer to the group name “Cornell Bops.” There is also a group ID of “427.” Contact details are below.

The Hotel Ithaca
222 South Cayuga Street
Ithaca, NY 14850

Air Travel

There are four airports within an hour of Ithaca: Ithaca, Elmira, Binghamton and Syracuse. The Ithaca airport is within a few miles of campus and has direct flights from Philadelphia, Detroit and Newark.

Area Information

Ithaca is home to a number of gorges/waterfalls, Cayuga Lake, wineries and restaurants. More information will be provided at the conference, but here are some websites that provide information on the area and wineries (including wine trail details):

Cornell University and the Samuel Curtis Johnson Graduate School of Management


Andrew Davis

Andrew Davis
Elena Katok

Elena Katok
Steve Leider

Steve Leider
Wedad Elmaghraby

Wedad Elmaghraby
Ken Schultz

Ken Schultz


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