The Morris Hite Center was set up to encourage research in marketing science and product development.
Some exciting research being done by scholars at the center include:
- Online marketing and social media
- Advertising – traditional and digital advertising
- Understand the effectiveness of traditional and online banner advertising
- Understand consumer purchase and search in offline and online purchases
- Understand customer lifetime value and risk in credit cards
- Understand pricing and promotions strategies using grocery scanner data, category management
- Marketing strategies in a competitive environment
