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18th Annual Bass FORMS Conference

UT Dallas Jindal School Bass FORMS Conference attendees networking

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science Conference (UTD FORMS)

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high-quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.

Conference Location

All sessions will be held at the Hilton in Richardson, 701 E. Campbell Rd., Richardson, TX 75081 (972) 231-9600 on Friday, February 23 and Saturday, February 24, 2024.

Conference Registration

Early registration applies until January 31, 2024. Effective February 1st, the fee will increase by $50. The registration fees include the conference presentations, all lunches, a cocktail reception Friday evening, and all refreshment breaks.

Conference Pricing for Early (by Jan. 31, 2024)
Late (starting Feb. 1, 2024)

Faculty Early Registration by Jan. 31, 2024: $400
PhD Students Early Registration by Jan. 31, 2024: $100

Faculty Late Registration beginning Feb. 1, 2024: $450
PhD Students Late Registration beginning Feb. 1, 2024: $150

Register Here

Cancellations

  • Cancellation by Feb. 14, 2024: Refund less a $100 processing fee.
  • No refunds beginning Feb. 15, 2024.

Hotel Reservations

A block of rooms has been reserved on a first come first serve basis until February 1, 2024, at the Hilton Richardson Dallas, 701 E. Campbell Rd., Richardson, TX 75081 (972) 231-9600. Please note a breakfast will be provided to only the guests staying at the Hilton. The hotel has created a dedicated website for you to book your hotel reservations online. Please click here; Book your group rate for 18th Annual Bass FORMS Conference.

Parking

If you are staying at the Hilton, there is plenty of parking provided.

Conference Schedule

Friday, February 23 and Saturday, February 24, 2024

See conference schedule

Call for Papers
18th Annual Frank M. Bass UTD-FORMS Conference
February 23-24, 2024

We invite interested researchers to take part in the 18th annual Frank M. Bass Frontiers of Research in Marketing Science (UTD-FORMS) conference, February 23-24, 2024. This year, the conference is co-organized by Sanjay Jain (UT Dallas) and P.K. Kannan (University of Maryland).

The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in marketing science. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.

The conference will be held in Hilton, Richardson, Texas, on Friday, February 23 and Saturday, February 24, 2024. The format will be an approximately 45-minute presentation by the author(s) and a 10-minute presentation by the discussant. Like last year, we will announce the winner of Management Science’s “Best Paper in Marketing Award”.

Researchers interested in presenting a paper at the conference should submit papers to Bass FORMS Conference by November 1, 2023, and indicate the intended presenting author. The conference organizers will select the papers to be presented based on the contribution, relevance, the potential to generate insightful discussions, and other criteria. The submitting authors will be notified about the paper selection by early December 2023.

Call for Papers is closed (deadline was November 1, 2023).

The conference committee consists of:

  • Anocha Aribarg (Michigan)
  • Rajdeep Grewal (University of North Carolina)
  • Sanjay Jain (UT-Dallas)
  • P. K. Kannan (Maryland)
  • Jiwoong Shin (Yale)

Thank you and looking forward to seeing you at the conference!

Sanjay Jain and P.K. Kannan
Co-organizers of the 18th UTD-FORMS Conference

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