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Bachelor of Science in Marketing


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Morris Hite Scholarship Winner Kelsey Morrison poses with Carrie Miller of the Dallas American Advertising Federation.
An AMA member donates blood at the annual AMA Blood Drive

The Bachelor of Science in Marketing (BS Marketing) at the Naveen Jindal School of Management is a 120 semester credit hours degree program that provides students with practical and theoretical training to make strategic and effective marketing decisions. The program features a series of core courses and cutting-edge electives.

Join Our Thriving Marketing Program!

Besides a relevant core of marketing courses, we offer electives that let you specialize in a career-relevant track.

Our vibrant city of Dallas allows us to provide a constant flow of in-class speakers, projects and internships.

All marketing majors can compete in competitions and earn certifications while in our program. Employment is strong among our graduates. They work at major corporations and marketing agencies, and even start their own businesses.

Interested in graduate school? Consider the Fast Track to an MS in Marketing or a Fast Track to an MBA.

Additionally, we look out for our marketing majors by assigning them a faculty mentor, offering peer mentors and actively promoting marketing scholarships.

In brief, our Bachelor of Science in Marketing Program offers

  • Internships and Job Opportunities
  • In-Class Industry Speakers and Projects
  • Competitions and Certifications
  • Student Organizations and Honoraries
  • Faculty and Peer Mentoring Program
  • Scholarship Opportunities

Click an image below to find out more…


  • Drash Exhibit We are Student-Focused!
    • Join our AMAUTD chapter.
    • Every student is assigned a faculty mentor.
    • Join our Peer2Peer Mentoring Program.
    • Enjoy our robust speaker program in our classes.
    • Earn the Alpha Mu Alpha Honor as a Graduating Senior with a 3.25 or above GPA.
    • Earn the USCA Sales Certification.
    • Complete an internship or two or three. Find one at the Career Management Center or develop your own.
    • Pursue relevant in-class projects like our social media marketing efforts for the Communities Foundation of Texas.
    • Compete in exciting marketing competitions.

    Current student Jessie Richardson says the Marketing program at UT Dallas is everything she could have asked for.

  • UT Dallas fountain We are Industry Focused
    • Maintain 3 marketing Advisory Boards (General Marketing, Digital and Sales) consisting of representatives from world class organizations.
    • Hosts Informative practitioner’s conferences.

    Jawaad Baig shares why a UT Dallas marketing degree relates to every industry and provides a different perspective that includes understanding the advertising, analytics and sales that drive a business.

  • Student Media We are Research Focused
    • Offers undergraduate research publishing opportunites and academic conference participation overseen by a faculty member.( See Marketing Major Thao Duong’s “Understanding and Improving the Eating Habits of Low Income Households” in UT Dallas Undergraduate Research Journal The Exley.
    • Ranked in the top 30 U.S. Business Schools based on publications in leading journals
    • Host of annual Frontiers of Research in Marketing Science (UT Dallas FORMS) Conference
  • Connect with the Director
  • Degree Plan
  • Careers in Marketing
  • Student Placement
  • Fast-Track Program

Connect with the Director

Thanks for looking at our exciting program. To better understand how strong our marketing program really is, please schedule a visit with me, your program director. I would love to provide even more details to you and your family!

Julie Haworth Program Director, Undergraduate Marketing

Degree Plan

The BS in Marketing requires 12 major-related courses and 12 marketing-guided electives in which students will learn theories and analytical techniques to be applied to the marketing function. To obtain a minor in marketing, students must complete the requirements for their major and take 12 semester credit hours of marketing core courses and six semester credit hours in marketing-guided electives. Currently, the program offers the following tracks:

  • Professional Sales: Develop new clients, provide product solutions to businesses or other organizations and negotiate pricing.
  • Digital Marketing: Oversee digital communication, analytics and strategies. Research conditions for potential sales or to create a marketing campaign.
  • Marketing Management: Plan and direct marketing policies and programs; oversee product development and monitor trends.
  • Marketing Analytics: Study market conditions to examine potential or existing sales of a product or service.

For the latest information about Academic Degree Plans, Course Catalogs and Course Information please visit the BS in Marketing page of the UT Dallas JSOM Undergraduate Catalog.

UT Dallas JSOM Undergraduate Catalog

Careers in Marketing and Sales

Careers in Marketing and Sales can lead to positions in the following areas:

  • Social Media
  • Copy Writing
  • Digital Marketing
  • Search Engine Optimization
  • Brand Management
  • Marketing Communications
  • Account Executive
  • Business Development
  • Sales
  • Relationship Management
  • Client Experience
  • Event Planning
  • Marketing Analysis
  • Public Relations
  • Media Management
  • Marketing Research
  • Visual Communications
  • Advertising
  • Customer Experience
  • Client Solutions
  • Business Communications
  • Media Planning

According to the BLS.gov (Bureau of Labor and Statistics, 2018):

Advertising, Promotions and Marketing Managers median pay is $129,380 (in 2017) with 249,600 jobs nationwide. The job outlook from 2016 to 2026 is projected to grow by +10%. A bachelor’s degree is required for most advertising, promotions and marketing management positions. These managers have experience in advertising, marketing, promotions or sales.

Sales Managers median pay is $121,060 (in 2017) with 385,500 jobs nationwide. The job outlook from 2016 to 2026 is projected to grow by +7%. Most sales managers have a bachelor’s degree and work experience as a sales representative.

Student Placement

Graduates in Fall 2017 accepted positions in Account Management, Client Experience and Relationships, Marketing, International Marketing, Marketing Research, Media Planning, Digital and Social Media Marketing and Media and Event Marketing with these companies and many more. The average salary for these positions was reported as $51,833.

  • Medical Data Intelligence
  • Texas Credit Union
  • Legion Advertising
  • Allen Convention and Visitors Bureau
  • Poo Pouri
  • IBM
  • Dex YP
  • Texas Legends
  • Liberty Mutual
  • KForce
  • The Carrell Clinic
  • MATRIX Resource
  • Energyby5
  • Emerge Data Intelligence
  • Amazon
  • Farmers Insurance
  • Techtronic Industries
  • American Airlines
  • SAGE Quick Technologies
  • Hensley Industries

According to SeekUT, the first year median earnings for our graduates is $43,128. Data is based on UT Dallas Baccalaureate graduates working in Texas for a full year. The data sources for this information include The Texas Higher Education Coordinating Board, The Texas Workforce Commission and the National Student Clearninghouse.

Student Success

Rufy Garcia

Rufy Garcia, BS in Marketing 2011, is the Account Manager at Captura Group, a Hispanic digital agency serving global brands.

Fast-Track Program

The is designed for undergraduate students to begin work on the MS or MBA degree programs before graduation. Qualified seniors may take graduate courses that will apply toward the BS degree and also satisfy requirements for the MS degree.