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Bachelor of Science in Marketing


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Morris Hite Scholarship Winner Kelsey Morrison poses with Carrie Miller of the Dallas American Advertising Federation.
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The Bachelor of Science in Marketing (BS Marketing) at the Naveen Jindal School of Management is a 120 semester credit hours degree program that provides students with practical and theoretical training to make strategic and effective marketing decisions. The program features a series of core courses and cutting-edge electives.

Join Our Thriving Marketing Program!

Besides a relevant core of marketing courses, we offer electives that let you specialize in a career-relevant track.

Our vibrant city of Dallas allows us to provide a constant flow of in-class speakers, projects and internships.

All marketing majors can compete in competitions and earn certifications while in our program. Employment is strong among our graduates. They work at major corporations and marketing agencies, and even start their own businesses.

Interested in graduate school? Consider the Fast Track to an MS in Marketing or a Fast Track to an MBA.

Additionally, we look out for our marketing majors by assigning them a faculty mentor, offering peer mentors and actively promoting marketing scholarships.

In brief, our Bachelor of Science in Marketing Program offers

  • Internships and Job Opportunities
  • In-Class Industry Speakers and Projects
  • Competitions and Certifications
  • Student Organizations and Honoraries
  • Faculty and Peer Mentoring Program
  • Scholarship Opportunities

Click an image below to find out more…


  • Drash Exhibit We are Student-Focused!
    • Join our AMAUTD chapter.
    • Every student is assigned a faculty mentor.
    • Join our Peer2Peer Mentoring Program.
    • Enjoy our robust speaker program in our classes.
    • Earn the Alpha Mu Alpha Honor as a Graduating Senior with a 3.25 or above GPA.
    • Earn the USCA Sales Certification.
    • Complete an internship or two or three. Find one at the Career Management Center or develop your own.
    • Pursue relevant in-class projects like our social media marketing efforts for the Communities Foundation of Texas.
    • Compete in exciting marketing competitions.

    Current student Jessie Richardson says the Marketing program at UT Dallas is everything she could have asked for.

  • UT Dallas fountain We are Industry Focused
    • Maintain 3 marketing Advisory Boards (General Marketing, Digital and Sales) consisting of representatives from world class organizations.
    • Hosts Informative practitioner’s conferences.

    Jawaad Baig shares why a UT Dallas marketing degree relates to every industry and provides a different perspective that includes understanding the advertising, analytics and sales that drive a business.

  • Student Media We are Research Focused
    • Offers undergraduate research publishing opportunites and academic conference participation overseen by a faculty member.( See Marketing Major Thao Duong’s “Understanding and Improving the Eating Habits of Low Income Households” in UT Dallas Undergraduate Research Journal The Exley.
    • Ranked in the top 30 U.S. Business Schools based on publications in leading journals
    • Host of annual Frontiers of Research in Marketing Science (UT Dallas FORMS) Conference
  • Connect with the Director
  • Degree Plan
  • Careers in Marketing
  • Student Placement
  • Student Testimonials
  • Fast-Track Program

Connect with the Director

Thanks for looking at our exciting program. To better understand how strong our marketing program really is, please schedule a visit with me, your program director. I would love to provide even more details to you and your family!

Julie Haworth Program Director, Undergraduate Marketing

Degree Plan

The BS in Marketing requires a core of 42 semester credit hours in which students will learn theories and analytical techniques to be applied to the marketing function. To obtain a minor in marketing, students must complete the requirements for their major and take 12 semester credit hours of marketing core courses and six semester credit hours in marketing-guided electives. Currently, the program offers the following tracks:

  • Professional Sales: Develop new clients, provide product solutions to businesses or other organizations and negotiate pricing.
  • Digital Marketing: Oversee digital communication, analytics and strategies. Research conditions for potential sales or to create a marketing campaign.
  • Marketing Management: Plan and direct marketing policies and programs; oversee product development and monitor trends.
  • Marketing Analytics: Study market conditions to examine potential or existing sales of a product or source.

For the latest information about Academic Degree Plans, Course Catalogs and Course Information please visit the BS in Marketing page of the UT Dallas JSOM Undergraduate Catalog.

UT Dallas JSOM Undergraduate Catalog

Careers in Marketing and Sales

Careers in Marketing can lead to management in the following areas:

  • Social Media
  • Digital Marketing
  • Search Engine Optimization
  • Brand
  • Marketing Communications
  • Account Executive
  • Business Development
  • Sales
  • Relationship Management
  • Event Planning
  • Marketing Analysis
  • Public Relations
  • Media Management
  • Visual Communications
  • Advertising Management
  • Customer Experience
  • Client Solutions
  • Business Communications

According to the BLS.gov (Bureau of Labor and Statistics, 2017):

Advertising, Promotions and Marketing Managers median pay is $127,560 (in 2014) with 225,200 jobs nationwide. The job outlook from 2014 to 2024 is projected to grow by +9%. A bachelor’s degree is required in marketing, sales, marketing research or communication methods and technology for this occupation. The skills needed for this job include analytical, communications, creativity, decision-making, interpersonal and organizational skills.

Sales Managers median pay is $117,960 (in 2014) with 376,300 jobs nationwide. The job outlook from 2014 to 2024 is projected to grow by +5%. Most sales managers have a bachelor’s degree although some have a master’s degree. Course in sales, business law, management and marketing are helpful. The skills needed for this job include analytical, communication, customer-service and leadership skills.

Student Placement

Graduates in Fall 2016 accepted positions in sales, strategy, marketing, analysis, user experience design and management training with the following companies. The average salary for these positions was $47,527 which represented 73% of those graduating.

  • Hewlett Packard
  • Lennox International
  • JP Morgan Chase
  • App Folio
  • Addison Health Systems
  • Mindtap Marketing
  • Biddable Investments
  • BB&T.
  • IBM
  • Maple Fashion
  • University of Texas at Dallas
  • Moroch Partners
  • Sewell Automotive Company
  • Resolutions Media.
  • Keller Williams Realty
  • Hearts and Science
  • Energy by 5
  • Liquid Environmental Solutions
  • Red7Creative
  • Prinicples Solutions Enterpreises
  • FXCM
  • Black Book Ink
  • Captial Allinance Corporation
  • Bussballz
  • ENCOM Wireless Data Solutions
  • Texas VA Mortgage
  • Sewell Automotive Company
  • Resolutions Media

According to SeekUT, the first year median earnings for our graduates is $42,165. For those in the 90th percentile, the first year median earnings was $74,267. Data is based on UT Dallas Baccalaureate graduates working in Texas for a full year from 2003-2015. The data sources for this information include The Texas Higher Education Coordinating Board, The Texas Workforce Commission and the National Student Clearninghouse.

Student Success

Rufy Garcia

Rufy Garcia, BS in Marketing 2011, is the Account Manager at Captura Group, a Hispanic digital agency serving global brands.

Student Testimonials

Hunter Barron

Hunter Barron was welcome to the marketing program at UT Dallas by amazing professors, and talented peers.

Nova Davis

Nova Davis, a recent graduate perused her degree as a full- time employee and is now positioned as a potential marketing director.

Linh Nguyen

International Marketing Student Linh Nguyen says the program offers a wide range of classes to put marketing skills into practice.

Fast-Track Program

The is designed for undergraduate students to begin work on the MS or MBA degree programs before graduation. Qualified seniors may take graduate courses that will apply toward the BS degree and also satisfy requirements for the MS degree.