March 4th – FORMS Conference

Conference Schedule – Saturday, March 4th

Room 1

Room 1.508

Room 2

Room 1.502

8:00 a.m. – 8:35 a.m.

Morning Refreshments

8:40 a.m. – 9:35 a.m.

Room 1

“Self-Preferencing in E-commerce Marketplaces: The Role of Sponsored Advertising and Private Labels”

Authors: Fei Long, Wilfred Amaldoss
Discussant: Subranshu Singh

9:35 a.m. – 10:30 a.m.

Room 1

“The Medium of Advertising”

Author: Song Lin
Discussant: Mushegh Harutyunyan

Room 2

“An Empirical Analysis of Optimal Nonlinear Pricing”

Authors:Soheil Ghili, Youngkyun “Russ” Yoon
Discussant: Nikhil Malik

10:30 a.m. – 10:50 a.m.

Break, Across The Hall In Room 1.516

10:50 a.m. – 11:45 a.m.

Room 1

“Targeted Advertising as an Implicit Recommendation and Personal Data Opt-Out”

Authors: Z. Eddie Ning, Jiwoong Shin, Jungju Yu
Discussant: Yuting Zhu

Room 2

“Referral Contagion: Downstream Benefits of Customer Referrals”

Authors: Rachel Gershon, Zhenling Jiang
Discussant: Meng Liu

11:45 a.m. – 12:40 p.m.

Room 1

“Advertising Format and Content Provision on Revenue-Sharing Content Platforms”

Authors: Baojun Jiang, Lin Tian, Yuansheng Wei
Discussant: Ernan Haruvy

Room 2

“Learning from Consumer Reviews: The Role of Selection and Evaluation Biases”

Authors: Shi (Sherry) Wang, Anocha Aribarg, Ralf van der Lans
Discussant: Dante Donati

12:40 p.m.

Closing comments and Grab & Go Boxed Lunches across the Hall in Room 1.516

Conference Schedule