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PhD in Management Science, Marketing Concentration

The purpose of the PhD in Management Science with a marketing concentration is to train researchers capable of dealing with the most advanced issues, both theoretical and applied, in the field of marketing. Universities, as well as major companies with a marketing orientation, aggressively recruit PhDs with strong theoretical and research training in marketing. Graduates receive rigorous training in disciplinary areas and research methodology. They are taught the various research streams in marketing, are trained to develop a research specialization, and have a clear perspective on management issues. Graduates who attain academic jobs normally join marketing degree programs in business schools.

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  • Program Contact
  • Faculty
  • Student Placements
  • Student Publications
  • Admission Procedures
  • Degree Requirements

Program Contact

Dmitri Kuksov, PhD PhD Area Coordinator, Marketing


The PhD Marketing program at UTD has 13 tenured and tenure-track faculty members, all of whom are active in publishing in top journals. Two are associate editors of major journals in marketing, and several others are on the editorial boards of these journals. Our faculty actively publishes in a number of prestigious research outlets across Marketing, Economics, Operations, Information Systems, and other related fields, and is very productive. For example, in the past three years (2012-2014) our faculty had 16 publications in Marketing Science, Journal of Marketing Research and Management Science.

Our faculty specializes in quantitative analysis of various marketing problems, using game theory, empirical analysis or experiments.

Tenure and tenure-track Marketing faculty: Norris Bruce, Ernan Haruvy, Elisabeth Honka, Dmitri Kuksov, Nanda Kumar, B.P.S. Murthi, Ashutosh Prasad, Ram Rao, Brian Ratchford, Gonca Soysal, Upender Subramanian, Yu Wang, Ying Xie.

Geismar, N., M. Dawande, B.P.S. Murthi, and Ch. Sriskandarajah (2014) “Maximizing Revenue Through Two-Dimensional Shelf-Space Allocation,” forthcoming in Productions and Operations Management.

Brandts, J. E. Fatas, E. Haruvy, F. Lagos (2014) “The Impact of Relative Position, Prices of Sacrifice and Reciprocity: An Experimental Study using Individual Decisions,” forthcoming in Social Choice and Welfare

Koh, B., B.P.S. Murthi, and S. Raghunathan (2014) “Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales,” forthcoming in Journal of Organizational Computing and Electronic Commerce.

Singh, S., B. Ratchford and A. Prasad (2014) “Offline and Online Search in Used Durables Markets,” Journal of Retailing 90 (Sept), 301-320.

Füllbrunn, S. and E. Haruvy (2014) “The Takeover Game,” Journal of Behavioral and Experimental Finance, 1, 85–98

Fatas, E., E. Haruvy and A. J. Morales (2014) “A psychological re-examination of the Bertrand paradox,” Southern Economic Journal 80 (4), 948-967.

Dong, X., R. Janakiraman, and Y. Xie (2014) “The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication,” Marketing Science, 33 (4), pp. 567-585.

Honka, E. (2014) “Quantifying search and switching costs in the US auto insurance industry,” RAND Journal of Economics, 45 (4), pp. 847-884.

Kuksov, D, and K. Wang (2014) “The Bright Side of Loss Aversion in Dynamic and Competitive Markets,” Marketing Science, 33 (2), pp. 693-711.

Gangwar, M., N. Kumar, and R. Rao (2014) “Consumer Stockpiling and Competitive Promotional Strategies,” Marketing Science, 33 (1).

Subramanian, U., J. S. Raju and Z. J. Zhang (2014) “Strategic Value of High-Cost Customers,” Management Science, 60 (2).

Chan, T., and Ch. Narasimhan, and Y. Xie (2013) “Treatment Effectiveness and Side-effects: A Model of Physician Learning,” Management Science, 59(6), 1309-1325.

Girju, M., A. Prasad and B. Ratchford, (2013) “Pure Components versus Pure Bundling in a Marketing Channel,” Journal of Retailing 90 (Dec), 423-437

Gu, J., and Y. Xie (2013) “Facilitating Fit-Revelation in the Competitive Market,” Management Science, 59 (5), 1196-1212

Subramanian, U., J. S. Raju and Z. J. Zhang (2013) “Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis,” Marketing Science, 32 (2).

Kuksov, D., R. Shachar, and K. Wang (2013) “Advertising and Consumers’ Communication,” Marketing Science, 32 (2), pp. 294-309

A. Bakhtiari, B.P.S. Murthi, and E. Steffes (2013) “Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching,” Journal of Interactive Marketing, 27 (2), pp. 83-97.

Sh. Singh, B.P.S. Murthi, and E. Steffes (2013) “Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management,” European Journal of Operational Research, 224 (2) 425-434.

Murthi, B.P.S., A. Rasheed, and I. Goll (2013) “An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions,” Managerial and Decision Economics, 34 (2), pp. 59-73.

Füllbrunn, S. and E. Haruvy (2013) “The Dividend Puzzle: A Laboratory Investigation,” Research in Experimental Economics, 16, 87-110

Haruvy, E., C. N. Noussair, and O. Powell (2013), The impact of asset repurchases and issues in an experimental market, Review of Finance.

Wang, Y., C. Zamudio, and E. Haruvy (2013), Human Brands and Mutual Choices: An Investigation of the Marketing Assistant Professor Job Market, J. of the Academy of Marketing Science 41, 722-736.

Haruvy, E., P.T.L. Popkowski Leszczyc and Y. Ma (2013) “Does higher transparency lead to more search in Online Auctions?” Production and Operations Management

Haruvy, E. and S. Jap (2013) Bidding on quality in buyer-determined online reverse auctions, Journal of Marketing Research 50 (2), 241-258.

Haruvy, E., D. Miao, and K. E. Stecke (2013), Various Strategies to Handle Cannibalization in a Competitive Duopolistic Market, International Transactions in Operational Research 20(2), 155-188.

Haruvy, E. and E. Katok (2013), Increasing Revenue by Decreasing Information in Procurement Auctions, Production and Operations Management 22(1), 19–35.

Luo, L., B. Ratchford, and B. Yang (2013) “Why We Do What We Do: A Model of Activity Consumption,” Journal of Marketing Research, 50.

Wang, Yu, and E. Haruvy (2013) “Tiers in One-Sided Matching Markets: Theory and Experimental Investigation,” Management Science, 59.

Kuksov, D., and K. Wang (2013) “A Model of the ‘It’ Products in Fashion,” Marketing Science, 32 (1), pp. 51-69.

Iyer, G., and D. Kuksov (2012) “Competition in Shopping Experience,” Marketing Science, 31 (6), pp. 913-933

Bruce, N., K. Peters, and P. Naik (2012) “Discovering How Advertising Grows Sales and Builds Brands,” Journal of Marketing Research, 49 (6), 793-806.

Asdemir, K., V. Jacob, and N. Kumar (2012) “Pricing Models for Online Advertising: CPM versus CPC,” Information Systems Research 23 (3), Part 1 of 2, pp. 804-822.

Johar, M., N. Kumar and Vijay Mookerjee (2012) “Content Provision Strategies in the Presence of Content Piracy,” Information Systems Research 23 (3), Part 2 of 2, pp. 960-975

He, T., D. Kuksov and Ch. Narasimhan (2012) “Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits,” Marketing Science, 31 (4), pp. 587-602.

Bruce, N., N. Foutz, and C. Kolsarici (2012) “Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products,” Journal of Marketing Research, 49 (4), pp. 469-486.

Kuksov, D., and Y. Xie (2012) “Competition in a Status Goods Market,” Journal of Marketing Research, 49 (5), 609-623.

Ratchford, B., (2012) “Suggestions for Further Research on NLEA and Other Disclosure Laws,” Marketing Science, 31, 744-747.

Haruvy, E., T. Li, S. Sethi (2012), Two-Stage Pricing for Custom-Made Products, European Journal of Operational Research, 219(2), 405–414

Schoenberg, E., and E. Haruvy (2012). “Relative Performance Information in Asset Markets: An Experimental Approach,” Journal of Economic Psychology 33, 1143-1155.

Haruvy, E., and D. Stahl (2012), Between-Game Rule Learning in Dissimilar Symmetric Normal-Form Games, Games and Economic Behavior 74, 208-221.

Soysal, G.P. and Krishnamurthi, L. (2012) “Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis,” Marketing Science, 31 (2), pp. 293–316.

Rao, R. (2012) “Package size and competition,” Marketing Science 31 (1), pp. 52–54.

Murthi, B.P.S., and R. Rao (2012) “Price Awareness and Consumers’ Use of Deals in Brand Choice,” Journal of Retailing, 88 (1), pp. 34-46.

Jang, S., A. Prasad and B. Ratchford (2012) “How Consumers Use Product Reviews in the Purchase Decision Process,” Marketing Letters, 23, 825-838

Kulkarni, G., B. Ratchford and P.K. Kannan (2012) “The Impact of Online and Offline Information Sources on Automobile Choice Behavior” Journal of Interactive Marketing, 16, 167-175

Assaf, A., A. Josiassen, B. Ratchford and C.P. Barros (2012) “Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model,” Journal of Retailing, 88 (June), 191-205

Kim, J., and B. Ratchford (2012) “Consumer Choice and Use of Multiple Information Sources for Automobile Purchases,” International Journal of Electronic Commerce, 16 (Spring), 7-39.

Chan, T., Ch. Wu, and Y. Xie (2011) “Measuring the Value of Customer Acquisition from Google Search Advertising,” Marketing Science, 30 (5), 837-850.

Steffes, E., B.P.S. Murthi, and R. Rao (2011) “Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry,” Journal of Financial Services Marketing, 16 (2), 90-100.

Khouja, M., J. Pan, B. Ratchford, J. Zhou (2011) “Analysis of Free Gift Cards Program Effectiveness,” Journal of Retailing, 87, 444-461

Haruvy, E. (2011), Challenges and Opportunities in Economics Experiments in Virtual Worlds, Southern Economic Journal 78(1), 1-5.

Harrisom, G., E. Haruvy and E. Rutstrom (2011), Remarks on Virtual World and Virtual Reality Experiments, Southern Economic Journal 78(1), 87-94.

Fiedler, M., E. Haruvy and S. Li (2011), Social distance in a virtual world experiment, Games and Economic Behavior 72(2), 400-426

Chakravarty, S., G. Harrison, E. Haruvy, and E. Rutstrom (2011) “Are You Risk Averse over Other People’s Money?” Southern Economic Journal 77(4), 901- 913.

Li, S., K. Dogan, E. Haruvy (2011) “Group Identity in Markets,” International Journal of Industrial Organization 29(1), 104-115

Murthi, B.P.S., E. Steffes, and A. Rasheed (2011) “What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry,” Journal of Financial Services Marketing, 16 (1), pp. 5-13.

Prasad, A., R. Venkatesh and V. Mahajan (2010) “Optimal Bundling of Technological Products with Network Externality,” Management Science, 56 (12), pp. 2224-2236.

Subramanian, U., J. S. Raju, S. K. Dhar and Y. Wang (2010) “Competitive Consequences of Using a Category Captain,” Management Science, 56 (10).

Kuksov, D., and Y. Xie, 2010 “Pricing, Frills, and Customer Ratings,” Marketing Science, 29 (5), 925-943.

Kuksov, D., and J. M. Villas-Boas (2010) “When More Alternatives Lead to Less Choice,” Marketing Science, 29 (3), pp. 507-524.

Ben Zion, U., I. Erev, E. Haruvy and T. Shavit (2010), Adaptive Behavior Leads to Under-diversification, Journal of Economic Psychology 31, 985-995.

Erev, I. and E. Haruvy (2010), “Two-stage Prize Promotions and the Value of Unresolved Uncertainty.” Marketing Letters 21, 149–162

Haruvy, E., and Peter Popkowski (2010) “Search and Choice in Online Consumer Auctions,” Marketing Science, 29 (6).

Grewal, D., R. Janakiraman, K. Kalyanam, P.K. Kannan, B. Ratchford, R. Song and S. Tolerico (2010) “Strategic Online and Offline Retail Pricing: A Review and Research Agenda,” Journal of Interactive Marketing, 24 (May), 138-154

Kumar, N., S. Radhakrishnan and R. Rao (2010) “Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects,” Journal of Retailing, 86 (2), 148-58.

Dogan, K., E. Haruvy, and R. Rao (2010), “Who should practice price discrimination using rebates in an asymmetric duopoly?” Quantitative Marketing and Economics 8 (1), 61-90.

Iyer, G., and D. Kuksov (2010) “Consumer Feelings and Equilibrium Product Quality,” Journal of Economics and Management Strategy, 19 (1), pp. 137-168.

Kuksov, D., and Yu. Lin (2010) “Information Provision in a Vertically Differentiated Competitive Marketplace,” Marketing Science, 29 (1), pp. 122-138.

Student Placements

We strive to help our students obtain the best placements that are consistent with their interests. In the past five years, nine of our ten marketing PhD program graduates have accepted academic positions, and the other graduate accepted a position in business.

Our academic placements were at: DePaul University; University of Technology, Sydney, Australia; Illinois Institute of Technology; Kansas State University; Indian School of Business; Edinboro University, Pennsylvania; Texas Women’s University; Salisbury University, Maryland; Rensselaer Polytechnic Institute. It is of note that DePaul University and Rensselaer Polytechnic Institute are listed in the 2012 U.S. News rankings of top 100 MBA programs (they are tied for 70th), and the Indian School of Business is ranked 20th out of 100 on the Financial Times Global MBA rankings for 2012.

Student Publications

Students are actively encouraged to publish while in the program, and often collaborate on factulty research papers with UTD professors. A list of publications of students who graduated in the past five years or are currently in the marketing PhD program is as follows (student name in bold):

Bakhtiari, Ali, B.P.S. Murthi and Erin Steffes, “Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching,” Journal of Interactive Marketing, forthcoming.

Dover, Howard and B.P.S. Murthi, “Asymmetric Effects of Dynamic Usage Behavior On Duration in Subscription Based Online Service.” Journal of Interactive Marketing, 20(3-4), 2006, 5-15.

Girju, Marina, Michelle Adams and Brian T. Ratchford, “DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Socio-demographic trends on Multi-Category Snack Consumption,” Review of Marketing Science, Vol. 8, 2010, Article 1.

Huang, Dongling, Christian Rojas and Frank Bass, “What Happens When Demand is Estimated with a Misspecified Model?” Journal of Industrial Economics, 56 (4), 2008, 809-839.

Jang, Sungha, Ashutosh Prasad and Brian T. Ratchford, “How Consumers Use Product Reviews in the Purchase Decision Process,” Marketing Letters, 23, 2012, 825-838.

Kim, Jung Seek and Brian T. Ratchford, “Consumer Choice and Use of Multiple Information Sources for Automobile Purchases,” International Journal of Electronic Commerce, 16 (Spring), 2012, 7-39.

Kim, Jung Seek and Brian T. Ratchford, “Consideration Set of Automobiles: Purchase Feedback and Exclusivity Information,” Journal of Management and Marketing Research, 9 (December 2011), 1-12.

Singh, Shweta, B.P.S. Murthi and Erin Steffes, “Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management,” European Journal of Operational Research, 224 (2), 2013, 425-434.

Gangwar, Manish, Kumar, Nanda and Rao, Ram, “Consumer stockpiling and competitive promotional strategies,” Marketing Science, 33, 2014.

Admission Procedures

Students who apply to the program should have at least a bachelor’s degree from an accredited university; students with advanced degrees are especially encouraged to apply. Admission is based on grades, graduate examination test scores, letters of reference (at least three with two from academic references), business and professional experience, and a written statement of objectives.

The Jindal School of Management starts making first-round admission decisions on January 16th, therefore it is best to complete the entire application process no later than January 15th. While applications will be accepted after that date, applying after January 15th may significantly lower your chance of acceptance. Applications for admission can be made using the UT Dallas Graduate Application Web site.

Degree Requirements

Students must complete at least 75 semester hours of approved graduate work before a degree may be conferred. Credit may be granted for graduate courses taken elsewhere.


Calculus, matrix algebra, computer programming and statistics are prerequisites for the doctoral program – every admitted student is responsible for ensuring he/she has satisfied these prerequisite requirements before joining the program.

Master’s-Level Courses

Students entering the program without an MBA or equivalent must complete a minimum of twelve hours of courses in areas typically required of MBA students. In certain instances, a higher-level course may be substituted for an MBA-level course.

Research Methods Core

The Management Science PhD core curriculum consists of a minimum of 9 courses.

Please visit the Management Science Degree Plan page for core and secondary core course requirements.

Doctoral Seminars

Students are required to take at least four doctoral-level seminars in marketing.

Other Courses

Students will be asked to take other advanced graduate level courses in statistics, economics and operations research as appropriate to their program. They may also be asked to undertake independent study on one or more appropriate topics. Finally they are required to take a course in written and oral communication provided by the school during their second summer.

Preliminary Examination and Papers

PhD in Marketing students take a written preliminary exam at the end of their first year in the program over a set of core methodology courses (ECON 6309 Econometrics I, MECO 6315 Statistics, MECO 6345 Advanced Managerial Economics, MECO 6350 Game Theory, OPRE 7353 Optimization). The purpose of the exam is to assess the student’s degree of mastery of the research methods covered in the first year of course work. Students are also required to write an original research paper in their first summer.

Qualifying Exam

The second year paper, due August 31 after the second year, is counted as the first part of the written qualifying exam. The second year paper is presented in a seminar attended by faculty and other students, and must be judged to be passing by the faculty before the student can advance to candidacy. A second year paper of publishable quality will exempt students from the second part of the exam covering marketing theory and empirical methods. For those required to take it, the second part of the exam on marketing theory and empirical methods must be taken by the middle of the third year. The purpose of the written exam is to assess a doctoral student’s understanding of the marketing area, especially material covered in marketing doctoral seminars. The exam is a closed-book exam given in two 4 hour blocks, and consists of several essay and problem questions.


Once the student has passed qualifying exam and paper requirements, work on the dissertation can commence. The dissertation is written under the direction of the dissertation committee. Twelve to 24 semester hours may be granted for the dissertation toward the minimum 75-hour requirement for the degree. At a time mutually agreeable to the candidate and the dissertation committee, the candidate must orally defend the dissertation to the committee.