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Product Management Track


Product Management is a specialty track of the MS in Marketing program. In addition to completing the MS in Marketing’s 15 credit hours of core courses, students must complete the remaining 21 credit hours with track courses in new product development, brand management, and pricing analytics along with electives in areas such as technology forecasting, agile development, innovation, and entrepreneurship. Details of the courses in the degree and this track are available at the UT Dallas Graduate Catalog page. The program is designed to prepare students for careers in this field with an emphasis on the business and marketing area vs. the purely technical product side. For additional details on how our courses map to the skills required by this profession, please visit this blog post on product managers.

What does a product manager do?

The Product Manager (PM) is responsible for the market research, strategy development, feature definition and identification for a product or product line and development roadmap. The role involves working with cross-functional teams and may include marketing, forecasting, and profit and loss (P&L) responsibilities. Because of this wide breadth of responsibilities, this professional must have several years of industry specific knowledge before they can take on such an important role. Usually PM’s specialize in a specific vertical industry such as healthcare, technology, consumer packaged goods, chemicals, manufacturing, etc. Often product management is further subdivided into a technical product development role vs. a marketing role-and in some companies, the product manager does both roles

Typical product management job titles

Typical responsibilities for a product manager

The product manager manages the assigned product line(s) in terms of optimizing product positioning and growth by driving current product improvement programs, new product development activities, pricing, promotion, sales communication, and cost reduction programs. The Product Manager will participate in marketing strategies, forecasting, pricing, budgeting, product obsolescence planning and execution of those plans.

What is the size of the product management job market?

The job title “Product Manager” returns more than 150,000 jobs on Glassdoor.com. Broadening the search to “Product Management” yields fewer jobs-44,365-but these tend to be better-paying and at higher director and above management levels.

Average years of experience and salary average of product managers

For product managers with just three years of experience, salaries in Dallas-Fort Worth area range from $60,000 to $80,000. Product managers with five or more years on the job command higher salaries. According to Glassdoor, the average salary for an experienced product manager is $106,108 per year-higher in Seattle and Silicon Valley.

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