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Curriculum


Master of Science in Marketing

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Our classes are offered on-campus in the evening (many are available online and the entire degree can be completed online) and are especially suitable for students working full-time or part-time jobs. Work or educational experience in marketing is desirable but not required. Students are encouraged to review the UT Dallas Graduate Catalog for the most updated curriculum details.

Download Degree Plan Online MS in Marketing

Core Courses for the M.S. in Marketing

15 semester credit hours

Specialized Tracks

21 semester credit hours

Prerequisite

MKT 6102 Professional Development

6 Specialty Tracks

This track offers courses for those interested in pursuing careers in advertising or branding. To see the job and careers this track prepares you for, please visit our career and track page.

Core Courses – 12 semester credit hours
Elective Courses – 9 semester credit hours

This track prepares students for careers in professional selling and business development. Courses include selling strategies in a digital environment, techniques used in professional selling and the building and managing of a professional sales force. To see the job and careers this track prepares you for, please visit our career and track page.

Core Courses – 12 semester credit hours
Elective Courses – 9 semester credit hours

The shift of advertising and marketing budgets and jobs from offline to online venues is addressed by this track, which teaches topics such as marketing automation, mobile marketing, search engine optimization, web analytics and more. To see the job and careers this track prepares you for, please visit our digital track career page.

Core Courses – 15 semester credit hours
Elective Courses – 6 semester credit hours

This track prepares students for careers in these two high growth and well-paying areas with courses in statistics, data analysis, segmentation, and skills such as data visualization. To see the differences from a career perspective between the two sub-tracks, please visit the Customer Insights sub-track as well as the Marketing Analytics sub track career pages.

Core Courses – 9 semester credit hours
Elective Courses – 12 semester credit hours

This track prepares students to manage and launch new and existing products with coursework in market research, consumer behavior, forecasting, project management, pricing and other topics. To see the job and careers this track prepares you for, please visit our product management career page.

Core Courses – 9 semester credit hours
Elective Courses – 12 semester credit hours

This is our generalist track, which provides students with the widest range of options; students can pick courses from any other of our tracks, sub-tracks or create their own selections based on specific needs. This track is suitable for those doing dual degrees or those working in small or medium-size companies and responsible for many different marketing roles. To see the skills and careers this track prepares you for please visit the Marketing Management career page.

Elective Courses – 12 semester credit hours

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Did you know?

Students can obtain a dual Master of Science in Marketing and MBA degree by successfully completing a total of 63 semester credit hours.

Learn more about MS/MBA
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