Career Outcomes – MS in Marketing

Advance your career and improve your earnings potential.

The Master’s in Marketing degree can help with both career advancement and earning potential. National statistics show that a Master’s degree can, on average, increase working graduate salaries by 15%.

Another estimate, from a 2020 salary report*, found that graduates with a master’s degree in marketing can expect a starting salary of $71,000.

*Median starting salary projection reported by the National Association of Colleges and Employers (NACE) Winter 2020 Salary Survey. Starting salary projections for class of 2020 new college graduates. Data reported by employers.



Average Salary Based on Work Experience

Placement Rates



MS in Marketing Placements (Source: LinkedIn)

Citizenship Job Title Company
USASenior Account Manager3Q/DEPT
TaiwanDigital Marketing Specialist5miles LLC
IranSenior Data Scientist7-Eleven
USASr. Digital Graphic DesignerAAFES-Army & Air Force Exchange Service
ChinaProduct Specialist Acer
USAPresidentAd 2 Dallas
USASenior Director, Paid SocialAdlucent
USAAssociate District ManagerADP
USASenior Grants & Contracts ManagerAdvanced Clinical
ChinaMarketing AssistantAlive Travel Inc
USASr & Marketing Comm. Specialist Alliance Data
USACOOAlliance Welding Supplies
USAMarketing SpecialistAltair Global
ChinaAccount ManagerAmazon
GreeceMarketing Content DeveloperAmazon
USASoftware Development Engineer IIIAmazon Web Services (AWS)
USADFW Customer CareAmerican Airlines
United Statesself-employedAmini Media
USAMarketing AnalystAndra Group
USASr. Director Category LeadershipAnheuser-Busch
ChinaProduct ManagerAnker Innovations LTD
USAPaid Search AnalystAnsira
ChinaData AnalystApple
ChinaMarketing SpecialistArchival Institute
United StatesDigital Marketing SpecialistArctive Media
USAMarketing ConsultantArticulate Marketing LLC
USADirector of Sales OperationsAryaka
ChinaClient Project ManagerAscend Marketing
United StatesJr. Product Marketing ManagerAstanza Laser
TaiwanDigital Marketing SpecialistASUS
USAClient Solutions ExecutiveAT&T
USADirector – Advanced AnalyticsAT&T
USAMarketing AnalystAttorney Protective
ChinaProduct Manager IIAudible
ChinaSalesforce DeveloperAustin Capital Trust Company
USAConsultant, SergeantAustinCSI, US Marines
NigeriaDigital Marketing ManagerAWS
ChinaSEM ManagerBaidu, Inc.
ChinaSenior Operations Manager Baidu, Inc.
ChinaData AnalystBaishi Group
TaiwanQuality Assurance ManagerBally Plus Food Solutions
ChinaMarketing InternBaumann Consulting
USAPresidentBedFord Advertising
USAAutomation SpecialistBigCommerce
ChinaOperations AssistantBizcom Electronics
ChinaSenior Customer Analyst BMW China
ChinaDigital Marketing Specialist Bosch Power Tools (China) Co., Ltd.
ChinaE-commerce ManagerBoShi Foundation
USAContent Marketing ManagerBrand Folder
USACustomer Acquisition Marketing ManagerBreezeline
USAMarketing DirectorBrierley
USAProfessor of MarketingBrigham Young University
ChinaSales & Marketing AnalystBrink’s
USADirector, Digital StrategyBrookfield
USAAssociate, Insight – Analytics InnovationBrunswick Group
United StatesGraphic DesignerBubo Learning Design LLC
ChinaBrand SpecialistBudweiser Brewing Company APAC
USALecturer in Marketing, PhDÇankırı Karatekin University
USAProduct ManagerCapital One
USASenior Manager – Project Manager Capital One
USACareer CoachCareer Contessa
USAAccount ManagerCarmichael Lynch
IndiaAssociate Research AnalystCascade Insights
ChinaMarketing AssistantCeketek
USACustomer Support & Admin CoordinatorCello-Wrap Packaging Inc.
USAAssociate eBusiness ManagerCentral Market
ChinaMktng Opns SpecialistCetetek Technology Inc
ChinaSoftware DeveloperCetetek Technology Inc
TaiwanCredit Risk Modeling AnalystChailease Dihe Co., Ltd.
USAProject ManagerCheil North America
USAContract Film AssistantCinemark
USAAccounts Receivable LeadCintas
USASenior Manager Corporate StrategyCisco
USAEmail Marketing SpecialistCity Electric Supply
ChinaBusiness developmentCo.media Marketing & Consulting
USAProject Manager & Business AnalyticsCo.media Marketing & Consulting
TaiwanProject Manager and Business AnalyticsCo.media Marketing & Consulting
USAData AnalystCoachIQ
MalaysiaERM Support AnalystComerica Bank
ChinaBrand ManagementCOFCO-China National Cereals
USABusiness Intelligence DeveloperColaberry
ChinaNew Media EditorCollegeDaily Inc.
USASr. Consultant Mops + ABMCompound Growth Marketing
TaiwanSales AssistantComtop Connectivity Solutions Inc.
USAMeetings and Events PlannerCopart
ChinaPaid Search ManagerCopart
USADigital Communication SpecialistCoppell Business Fellowship
USAMarket & Content CoordinatorCR3 Partners
ChinaAdvanced Analytics AssociateCresco International
ChinaPractice Manager-Data Science & AnalyticsCresco International
USAOwner/PresidentCrull Fitness/PM3 Sports
IndiaCommunications SpecialistCummins, Inc.
USAVP of Candidate GrowthCurative
IndiaManagerCVS Health
TurkeyProduct ManagerDaikin North America
ChinaSearch Marketing AnalystDC International
United StatesE-commerce Marketplace CoordinatorDC International
USASEO ConsultantDealerOn
ChinaAssociate Director of Affiliate PartnershipDealmoon
USAWeb Design Analyst at DellDell
USASenior Advisor, Business Systems AnalysisDell Technologies
USASr. Advisor, B2B Marketing Automation LeadDell Technologies
USASr. Program/ Project Marketing AdvisorDell Technologies
USAExecutive CoordinatorDeloitte
USASEO ConsultantDeloitte
USAStrategic Marketing, Life Sciences & Health CareDeloitte
USAGrowth Account Director, EnterpriseDemandbase
USASr. Paid Search Associatedentsu international
USAalso CEODews Marketing LLC
USAPlatinum Campaign ManagerDexYP
IndiaCo-FounderDivysparsh Foundation
ChinaAccountant and Strategic Account Manager Dony Trading
USACoordinator of Community Relations & PromotionsDown East Wood Ducks
USAVP, Business Operations and Analytic SolutionsDrumline
USAMarketing DirectordynaConnections
USADirectorDynata
USASr. Project ManagerDynata
TaiwanDigital Marketing SpecialistEasting Biotech
USASenior StrategistEdible, Inc, a Daniel J. Edelman Company
USASales RepresentativeEli Lilly & Company
USAMarketing ManagerEssilor Group
USACommercial DirectorEssity
USAPaid Media AnalystEverybody Agency
USASolutions ArchitectExecOnline
TaiwanAccount ManagerFacebook
USAMarketing Specialist AdvisorFedEx Services
ChinaMarketing ManagerFlamingo Technologies
USASenior Product Marketing ConsultantFluvio
USAMedia SpecialistFlywheel Digital
USASenior AnalystForrester
USAMerchant CoordinatorFossil Group, Inc.
USACreative DirectorFounders Path, Inc.
USADigital Media ProducerFreelance
USAPartner Services CoordinatorFrisco RoughRiders
USAMarketing Communication SpecialistFujitsu
USATalent ManagerFull Grind Texas
USAChief Operating OfficerFury Athletix
USAClient Success PartnerGartner
USASenior Digital Media ManagerGibson Brands, Inc.
USAOwnerGK Enterprises
USAMarketing Account SpecialistGlobal Travel Collection
ChinaBusiness ExpanderGlobuy AG
USADigital Content StrategistGloo
USAAccount ManagerGoogle
ChinaExclusive EducatorGrapea & Co.
ChinaData Operation ConsultantGuangzhou Info. Technology Co., Ltd.
USAPaid Social Sr. SpecialistGymShark
USASocial Media Marketing ManagerHair Enhancement Centers
USADigital Marketing SpecialistHallmark Cards
USAPhD Candidate, Instructor College of Business, University of Tennessee
United StatesTechnology SpecialistHCLTech
ChinaData Mining consultantHealth IQ
USAE-Commerce Marketing SpecialistHearst
USASEM ManagerHeartland Dental
USAVP of Digital MarketingHighGround
IndiaNational Engineering Business DeveloperHilti Great Britain
USASenior AnalystHilton
ChinaSenior Analyst IIIHilton
ChinaMarketing SpecialistHinovision Solutions
ChinaSr. Brand ManagerHisense International Co., Ltd
ChinaSenior Analyst – Global Analytics CenterHSBC
ChinaJunior ConsultantHuisheng Consulting Group
USABrand Partner SpecialistIBM
ChinaTransportation & Smart Mobility ConsultantICF
Saudi ArabiaMarketing Teaching AssistantImam Abdulrahman Bin Faisal University
USADigital Marketing ManagerImmediate Success Inc.
USAIndustry AnalystInforma
ChinaStrategistInner Chapter
USADigital Marketing ManagerInsided by Gainsight
PakistanLecturerInstitute of Business Administration, Pakistan
USAData AnalystIntercept Survey Solutions
USAAssistant Research AnalystInterpret
USAWeb Marketing ManagerIntuit
USAManager – Paid SearchiProspect
ChinaAssistant Research ManagerIpsos Group
United StatesSr. Research AnalystIpsos North America
USADigital Analytics ManagerIris
USADirector of Business OperationsIrving Independent School District
ChinaHR SpecialistJiGang Group Co, Ltd
IndiaMarketing AssistantJindal Tubular USA
USAHR Business Advisor JPMorgan Chase & Co.
ChinaDirector of Marketing & Customer SuccessJungle Scout
TaiwanSupply Chain SpecialistJY Tec Supply Inc.
USASenior Digital Marketing SpecialistKalkomey Enterprises, LLC
ChinaAnalystKantar
TaiwanMarketing InternKarat® by Lollicup
TaiwanMarketing SpecialistKarat® by Lollicup™
USAMarketing AssociateKestra Financial
USAManager Keurig Dr Pepper Inc.
USASr. Communication CoordinatorKeurig Dr Pepper Inc.
USAClient Success ManagerKeyper Marketing
USAData & Analytics CoordinatorKiewit
USALearning ArchitectKinaxis
Saudi ArabiaLecturerKing Saud University, Saudi Arabia
USARetail ManagerKoda Imports
USASenior Marketing AnalystKoddi
USASenior Client Success ManagerKoupon Media
USAManager, Deal Advisory & StrategyKPMG
ChinaMarketing AssociateKylli
USASenior Shopper Marketing ManagerLALA U.S. Inc
USARegional Account ExecutiveLamar Advertising Company
IndiaMarketing ManagerLCGC Chromatography Solutions
USAProgram Manager, Digital MarketingLearning Forward
USAVice President – Marketing OperationsLegacy.com
IndiaDigital Product ManagerLennox International
ChinaBMS & Event SpecialistLenovo (Beijing) Co., Ltd.
TaiwanSenior Paid Search ManagerLERMA
ColombiaSocial Media StrategistLerma Agency
USADirector of Business DevelopmentLexipol
USACreative services managerLincoln Property Company
United StatesMarketing CoordinatorLiquidAgents Healthcare
United StatesSenior Social Media ManagerLiquidAgents Healthcare
USAMarketing DirectorLMS Restoration
USASr. Director, MarketingLone Wolf Technologies
ChinaWeb site Creator and OperatorLovekittypuppy.com
USASr. Data AnalystLPL Financial
USAEmail Marketing ManagerMain Street America Insurance
IndiaSenior Executive – CLMMakeMyTrip
UAESales AnalystMars
USAAssociate Marketing Specialist-DigitalMary Kay Global
USAGlobal Digital Marketing ManagerMary Kay Global
ChinaProduct ManagerMary Kay Global
TaiwanProduct Specialist IIMary Kay Global
ThailandOwnerMax Pharma
USAPresidentMDH Holdings Inc.
USADirector, Paid Social MediaMediassociates
ChinaSenior Account ExecutiveMediaV
IndiaSenior Associate IMerkle
PakistanSenior Manager Merkle
USAProducerMeta
ChinaSr. Account ManagerMeta
USAInside SalesMicro Focus
ChinaSenior Software EngineerMicrosoft
ChinaMedia PlannerMindShare
ChinaSenior Consumer Research & Data AnalystMintel
IndiaUX DesignerMohawk Industries
IndiaStrategic Accounts Marketing ManagerMongo DB
USAMedia Planner SupervisorMoroch
VietnamContent CreatorMymyFresh
United StatesStrategic BuyerMy Car Gone Auto Purchasing
USAMarketing ManagerNation’s Best Sports
USADigital Media SpecialistNeighborly
USADirector Marketing AnalyticsNeiman Marcus Group
USAVP of Customer SuccessNetBase
USAContent Marketing SpecialistNew Benefits
ChinaMarketing AnalystNewsition Educational Company
USADirector- Digital PersonalizationNike
ChinaProduct ExpertNIO Automotive
ChinaSales ConsultantNissan of McKinney
USACloud & Network SpecialistNokia
TaiwanPurchasing AssistantNorman International, Inc.
USASr. Marketing & Communications ManagerNorth Texas Bells, LLC
USADirector of Brand MarketingNothing Bundt Cakes
United StatesProject Manager-Digital TransformationNovo Nordisk
USAProduct ManagerNucor Corporation
TaiwanSenior Brand CoordinatorNuna
ChinaMarketing Data Analystoblogic-X Corporation
ChinaLogistics CoordinatorOlivia Miller, Inc.
USASales ManagerOP2 Labs
ChinaSenior Campaign ManagerOPPO
USAAnalystOptum Global Solutions International B.V.
ChinaProject ManagerPacific Northern, Inc.
ChinaMarketing/Opns SpecialistPan America Hyperbarics
USASr. Media BuyerPancham Consulting
USASr. Manager MobilePapa
USASr. Manager Digital Marketing AnalyticsPenFed Credit Union
USACommercial Finance ManagerPepsiCo
USADirector, Portfolio Media StrategyPepsiCo
ChinaMarketing ManagerPepsiCo
USASr. Marketing ManagerPepsiCo
USASales, Event, & Visual MerchandisingPeter Millar
ChinaSr. Manager, Marketing Insights & AnalyticsPhillips
IndiaSnr Business AnalystPhoton
ChinaVP, MarketingPier66 Hotel & Marina
USAVice President, Marketing AutomationPIMCO
TaiwanDigital Performance Marketing SpecialistPinkoi
United StatesMedia CoordinatorPMG
USAConsulting and Strategy CoordinatorPMG
ChinaBusiness Development & Strategy ManagerPolestar
United StatesWeb ManagerPremier Nationwide Lending
USALead ConsultantProactive Talent
ChinaAPAC DRPProcter & Gamble
ChinaRisk Assurance AssoPWC, Beijing
ChinaManagerPWC, Mainland China & Hong Kong
ChinaSupervisor, General AffairsQianhai Inst. Innovative Research (QIIR) 
USAEnterprise Account ExecutiveQualtrics
USAMarketing ManagerQuorum International
United StatesAssociate Category MgrRaceTrac
ChinaE-commerce CoordinatorRalph Lauren
USARecruiting SpecialistRandstad Sourceright
USAProject manager Raytheon
USADigital Marketing Analyst/SEO Project Mgr.Razor Rank LLC
ChinaDigital Marketing InternReal International Realty
USAQuantitative Research AnalystRec Room
USAMarketingRegal Hardwoods
USAAssistant Product ManagerRemington Arms Company, Huntsville AL
USAAssociate Director – DigitalResolution Agency
ChinaMarketing Assistant Richardson Symphony
USAMarketing DirectorRightNow Media
USAMarketing DirectorRize UP
USAMarketing ManagerRose Marketing Solutions
USAMarketing ManagerRoundTable Technology
TaiwanDigital Ads SpecialistRR Donnelley
USASenior Business Development ManagerSabre Corporation
USAPatient Advocate Salience TMS Neuro Solutions LLC
USAElectronic Sales AssociateSam’s Club
USAChannel Marketing ManagerSamsung Electronics America
USAManager, Strategy & InnovationSamsung Electronics America
USASenior Product ManagerSamsung Electronics America
USASales ExecutiveSamuel, Son & Co.
ChinaE-commerce ExecutiveSands China Hotels & Casinos, Macau
ThailandGroup Brand ActivatorSanofi
ChinaSr. Treasury AssociateSantander Consumer USA
ChinaMarketing AnalystSEI – Southern Enterprises
USAMarketing Program ManagerServer Technology
ChinaE-commerce Ass’t ManagerShanghai Top-Forward Trading Company
ChinaSales & Marketing ManagerShell
ChinaDigital Performance Marketing ManagerShopbob
USAManager, Partner MarketingSiriusXM
USADirector – Digital StrategySlalom
ChinaMarketing ManagerSmart Chain Engine
USALoyalty & CRM ManagerSmoothie King
USAPrincipal OwnerSophisticated Marketing Solutions
USABusiness Consultant, DigitalSouthwest Airlines
USACo-Brand/Credit card Marketing StrategySouthwest Airlines
USAMarketing StrategistSouthwest Airlines
USASocial Business SpecialistSouthwest Airlines
USAFounder / ConsultantSparkwit Marketing
USAAssociate Manager MarketingSpurs Sports & Entertainment
USAChannel Marketing ManagerStanley Black & Decker, Inc.
USAEnterprise SEM/SEO ManagerState Farm
USASocial Media DirectorStryve Foods
USASocial Media ConsultantStudio Nano
USAProduct Marketing ManagerStudio X
ChinaFinancial AnalystSun Life
IndiaCo FounderSuper Chill Gelato
ChinaDevelopment AssociateSurgical Care Affiliates
USASr. Manager Experiential MarketingSusan G. Komen
USASr. Business Analysis ManagerT – Mobile
USASenior Growth Marketing ManagerTackle.io
USAGlobal Marketing Specialist Tanium
ChinaPlatform OperationsTCL Operations
USANew Client SpecialistTD Ameritrade
ChinaDigital Marketing ManagerTeamViewer
ChinaSr. Data ScientistTesla
USAMarketing ManagerTF Holdings
ChinaAssistantThai Hua Rubber (Public) Co., Ltd.
USAGlobal Change Lead, HR Digital ProductsThe Boston Consulting Group
USAChannel Sales, ChainThe CORE group, Inc.
USASr. Sales Enablement and Communications SpecialistThe Freeman Company
USAClinical PharmacistThe Heart Hospital Baylor Plano
USASenior AnalystThe Home Depot
USADirector of Digital Marketing & InnovationsThe Staff Pad
ChinaResearcherThe University of IOWA
USASearch Marketing Analyst and WriterThe Webmasters
USAMarketing DirectorThree Twelve Co.
United StatesBrand AmbassadorThrivXR
ChinaDatabase AdministratorTIGERFLOW Systems
ChinaFinancial AnalystTigerflow Systems LLC
USAClient Solutions Manager TikTok
USABrand Engagement AdvocateToyota
USASenior AnalystToyota North America
USASenior Product EngineerToyota North America
USADirector Corporate DevelopmentTransamerica
United StatesData StrategistTRG
ChinaMarketing CoordinatorTribeyond Solutions LLC.
USADirector, Project ManagerTrueCar, Inc.
ChinaDigital Communications SpecialistTrupanion
USASenior Analytics ConsultantTTEC
USAWeb StrategistU.S. Department of the Treasury
TaiwanAccount Manager, Uber EatsUber
USASales ManagerULTA Beauty
USARealtorUnited Real Estate
RussiaPhD CandidateUniversity of Kansas
IndiaCRM SpecialistUpbound Group
USACEO and Co-founderUrComped and Trio CRM
USARegion VIII Medical Reserve Corps LiaisonUS Dept of Health & Human Services
USAFounderUS Smart Studio
ChinaStaff AccountantUSA Gateway Inc
USADirector Product ManagementUSAA
USAFreelancerUser Generated Content
United StatesDigital Marketing CoordinatorUT Southwestern Medical Center
USAMarketing SpecialistUT Southwestern Medical Center
USAAssistant Director UTD
USAMarketing CoordinatorUTD
USAMarketing ManagerUTD
ChinaClient Data & InsightVan Cleef & Arpels
USATech Support ExpertVerizon Wireless
IndiaFounderVHOO
ChinaAnalyst VVistra Corp.
USADirector, Enterprise MarketingVizient, Inc
USAManager, Innovation & Data AnalyticsVMLY & R
USAProduct Lead – Marketing AnalyticsVMware
ChinaSupply Chain AnalystVoltea
USASEO SpecialistVolusion
USAJr. DesignerVOX Global
USAGraphic DesignerWalker & Dunlop
ChinaAnalytics DirectorWavemaker
ChinaMarketing Blogger/VloggerWeibo
USAData Management AnalystWells Fargo
ChinaSr. Marketing Research AnalystWholesale Interiors, Inc.
USAManagerWingstop Restaurants Inc.
USACo-Founder & Creative DirectorWORKS
USAAssociate Director, Paid SearchWpromote
USADigital Intelligence Account SpecialistWpromote
ChinaMarketing Assistant Yango Group Co. Ltd
USAManager, Digital MarketingYaqeen Institute
USASenior Graphic DesignerYaqeen Institute for Islamic Research
USAMarketing AnalystYelp
ChinaSales ManagerZhejiang Botai Plastic Co, Ltd
ChinaIndustry Promotion ExecutiveZhuHai economic development area
ChinaInventory Control CoordinatorZTE USA

1st-, 5th-Year Median Earnings and Median Loan for the MS in Marketing

  • Data collected for the MS in Marketing at UT Dallas shows a projected median salary boost from $71k to $99k after just five years.
  • Our median student loan debt average is $34,000.

Learn more on the UT System’s Seek UT Real Earnings page.

National Salary Statistics



*Please note that this salary research calculator is provided for informational purposes only, and the data and accuracy are the sole responsibility of PayScale, which is not affiliated with the University of Texas at Dallas. PayScale’s methodology is based on a proprietary algorithm and big data to provide salary trends and averages by region. The information that PayScale provides is based on national data from more than 150,000 surveys collected each month and is not based on our program alumni salary data. MS Marketing data is shown on the left-hand column of this web page.

Salaries Comparison by Major (Masters level)



USA Job Postings by Marketing Tracks



Sales and Marketing job Postings in US by the Millions (Expressed in millions of job posts)



Avg. National Salaries by Track (Source: PayScale & Glassdoor with 3+ years of relevant work experience)



Year Over Year Growth Rate for Key MS Marketing Track Areas, 2020-2030 (Sources: LinkedIn, Glassdoor, Indeed, Recruiter.com, Bureau of Labor Statistics)


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