Master of Science in Marketing


The Master of Science in Marketing (MS Marketing) is a 36 semester credit hours degree program (12-18 months) that is designed to prepare students seeking higher level positions in marketing or pursuing a graduate program to further advance their marketing knowledge.

MS in Marketing at UT Dallas To apply for this degree program, an undergraduate business degree is not required (all undergraduate majors welcome).

MS Marketing Program Highlights

  • No prerequisites required
  • Marketing focused: take 11 of the required 12 courses in a marketing area
  • Previous work experience is desirable but not required

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Marketing is experiencing change due in great part to the growth of behavioral targeting, social media and mobile marketing. Driving the explosive growth and interest for these areas (as well as the more “mature” digital areas such as search and E-commerce) is the fact that companies can now determine the exact ROI of a campaign due to the availability of all kinds of data. We are both proud and excited to introduce our digital marketing track.

The Master of Science in Marketing program prepares students for these growth areas, as well as traditional areas, by emphasizing a proficiency in quantitative skills such as statistics, databases and market research as well as qualitative skills such as consumer behavior. Regardless of the graduate marketing track you pursue, these skills will be what can set you apart from other “marketers” when competing for a job or advancing in your career.

Specialization is also critical in today’s marketplace and our MS in Marketing program allows you to take twice the number of marketing courses than other degree programs. Learn more by attending one of our info sessions or our marketing events.

For the status of your application or questions about the required admission documentation, you may contact the advising office or the MS Marketing program.

The University of Texas at Dallas is located in the greater Dallas area, home or an important base to many leading marketing–driven companies and advertising agencies such as American Airlines, AT&T, The Container Store, Dr Pepper, Fossil, Frito–Lay, Kimberly–Clark, KBM–Wunderman, JC Penney, Pizza Hut (YUM brands), MARC Research, Mary Kay, Razor, The Richards Group, Savitz Research, Southwest Airlines, TargetBase and Tracy Locke.

In addition, the Telecom Corridor of high–tech business that surrounds UT Dallas is also home to several companies including Alcatel, Cisco, Ericsson, McAfee, Nokia, Texas Instruments and Samsung which require professionals proficient in marketing analytics, business development, digital marketing and product management.

The Marketing Industry Advisory Board has assisted with the program design and continually monitors the course work to ensure the curriculum is both relevant to commercial enterprises and generates future industry leaders with successful career paths. The local chapters of the American Marketing Association and American Advertising Federation are actively involved with our marketing programs and advisory board.

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Alexander Edsel

Director, MS Marketing Programs

Classes are offered on-campus in the evening (some are available online) and are especially suitable for students working full-time or part-time jobs. Work or educational experience in marketing is desirable but not required. The degree plan includes nine semester credit hours of business core courses, nine semester credit hours of marketing core courses and 18 semester credit hours of marketing focused core courses and/or electives depending on the track chosen.

Printer Friendly MS in Marketing Degree Plan

Business Core Courses (6 Semester Credit Hours)

  • MKT 6301 Marketing Management
  • OPRE 6301 Quantitative Intro. To Risk & Uncertainty In Business

Marketing Core Courses (9 Semester Credit Hours)

Advertising & Branding

The following 4 courses (12 credit hours):

Plus 9 credit hours from the following list:

  • MKT 6323 Database Marketing
  • MKT 6340 Marketing Projects Lab
  • MKT 6341 Marketing Campaign Management Lab
  • MKT 6342 Data Visualization & Customer Insights Development
  • MKT 6343 Content & Social Media Marketing
  • MKT 6350 Competitive Marketing Strategy
  • MKT 6V98 Marketing Internship (1-3 credit hours)

Business Development & Sales

The following 4 courses (12 credit hours):

               
  • MKT 6331Creating & Managing Professional Sales Organizations
  •            
  • MKT 6334 Digital Sales Strategy
  •            
  • MKT/ENT 6382 Professional Selling I
  •            
  • MKT 6383 Professional Selling II

Plus 9 credit hours from the following list:

               
  • MKT 6321Interactive and Digital Marketing
  •            
  • MKT 6323 Database Marketing
  •            
  • MKT 6338 Enterprise Systems and CRM
  •            
  • MKT 6341 Marketing Campaign Management Lab
  •            
  • MKT 6342 Data Visualization & Customer Insights Development
  •            
  • MKT 6V98 Marketing Internship (1-3 credit hours)
  •            
  • BPS 6360 Management and Org. Consulting
  •            
  • OB 6332 Negotiation and Dispute Resolution

Digital Advertising & Marketing

The following 4 courses (12 credit hours):

Plus 9 credit hours from the following list:

  • MKT 6323 Database Marketing
  • MKT 6332 Advertising & Promotional Strategy
  • MKT 6335 Advertising Research
  • MKT 6338 Enterprise Systems and CRM
  • MKT 6340 Marketing Projects Lab
  • MKT 6342 Data Visualization & Customer Insights Development
  • MKT 6343 Content & Social Media Marketing
  • MKT 6350 Competitive Marketing Strategy
  • MKT 6V98 Marketing Internship (1-3 credit hours)
  • MS 6314 Global eBusiness Marketing
  • MIS 6344 Web Analytics MIS 6373 Social Media and Business

Product Management

The following 4 courses (12 credit hours):

               
  • MKT 6329 New Product Development
  •            
  • MKT 6330 Brand Management
  •            
  • MKT 6336 Pricing
  •            
  • MKT 6362 Marketing Models

Plus 9 credit hours from the following list:

               
  • IMS 6310 International Marketing
  •            
  • MKT 6331 Building & Managing Prof. Sales Org
  •            
  • MKT 6332 Advertising & Promotional Strategy
  •            
  • MKT 6340 Marketing Projects Lab
  •            
  • MKT 6341 Marketing Campaign Management Lab            
  • MKT 6342 Data Visualization & Customer Insights Development
  •            
  • MKT 6350 Competitive Marketing Strategy
  •            
  • MKT 6380 Market Entry Strategies
  •            
  • MKT 6V98 Marketing Internship (1-3 credit hours)
  •            
  • MIS 6360 Agile Project Management
  •            
  • OPRE 6362 Project Management in Engineering and Operations

Marketing Analytics & Customer Insights

The following 3 courses (9 credit hours):

               
  • MKT 6323 Database Marketing
  •            
  • MIS 6324 Business Intelligence Software MIS
  •            
  • OPRE 6332 Spreadsheet Modeling

Plus 12 credit hours from the following list:

Analytics focus

               
  • MKT 6337 Marketing Analytics using SAS
  •            
  • MKT 6340 Marketing Projects Lab
  •            
               
  • MKT 6V98 Marketing Internship (1-3 credit hours)
  •            
  • MECO 6312 Applied Econometrics and Time Series Analysis (or) ECON 6306 Applied Econometrics
  •            
  • MIS 6320 Database Foundation
  •            
  • MIS 6326 Database Management Systems
  •            
  • MIS 6334 Advanced Business Intelligence SAS
  •            
  • MIS 6380 Data Visualization
  •            
  • MIS 6390 Analytics Practicum
  •            
  • OPRE 6398 Prescriptive Analytics

Customer Insights Focus

               
  • BPS 6360 Management & Org. Consulting
  •            
  • MKT 6321 Interactive & Digital Marketing
  •            
  • MKT 6334 Digital Sales Strategy
  •            
  • MKT 6335 Advertising Research
  •            
  • MKT 6336 Pricing
  •            
  • MKT 6338 Enterprise Systems and CRM
  •            
  • MKT 6340 Marketing Projects Lab
  •            
  • MKT 6341 Marketing Campaign Management Lab
  •            
  • MKT 6342 Data Visualization & Customer Insights Development
  •            
  • MKT 6V98 Marketing Internship (1-3 credit hours)
  •            
  • MIS 6372 IT Services Management OPRE 6362 Project Management
  •            
  • MIS 6344 Web Analytics
  •            
  • MIS 6380 Data Visualization

Marketing Management

No track core courses. Complete 21 credit hours by taking at least 9 credit hours from courses with a MKT prefix. You may if you choose take the remaining 9 credit hours from the following list of non-MKT courses:

               
  • ACCT 6201 Financial Accounting (or ACCT 6305) (dual MS MKT-MBA only)
  •            
  • BPS 6360 Management & Org. Consulting
  •            
  • ENTP 6382 Professional Salesmanship
  •            
  • ENTP 6390 Business Model Innovation
  •            
  • ENTP 6375 Technology & New Product Dev
  •            
  • FIN 6301 Financial Mgt.(dual MS MKT-MBA only)
  •            
  • IMS 6310 International Marketing
  •            
  • IMS 6314 Global e-Business Marketing
  •            
  • MECO 6312 Applied Econometrics and Time Series Analysis (or) ECON 6306 Applied Econometrics
  •            
  • MIS 6324 Business Intelligence Software
  •            
  • MIS 6334 Advanced Business Intelligence SAS
  •            
  • MIS 6344 Web Analytics
  •            
  • MIS 6360 Agile Project Management
  •            
  • MIS 6373 Social Media and Business
  •            
  • MIS 6380 Data Visualization
  •            
  • MIS 6390 Analytics Practicum
  •            
  • OB 6301 Organizational Behavior .(dual MS MKT-MBA only)
  •            
  • OB 6332 Negotiation and Dispute Resolution
  •            
  • OPRE 6332 Spreadsheet Modeling and Analytics
  •            
  • OPRE 6362 Project Management in Engineering and Operations
  •            
  • OPRE 6398 Prescriptive Analytics

For detailed degree plan, please visit UT Dallas Catalog.

Domestic students













International students







We are proud of our MS in Marketing management students. They come from a wide variety of backgrounds and experience and represent an array of races, gender, geography and cultures.

Fall 2015 and Spring 2016 Student Profile

Class StatisticsPercentage or Number
International65%
Canada, China, India, Mexico, Taiwan, Turkey, Venezuela, and the USA
Women67%
Domestic minorities: Hispanic, African American8%
Average GMAT635
Average TOEFL (iBT)84
Average Work Experience*1.5 years
Median Age23
Average Undergraduate GPA3.5
Average Graduate GPA3.4
Typical Undergraduate Degrees**Communications, Business, Engineering, Liberal Arts

* Work experience is not required for joining the MS Marketing program. However, prior working experience is highly considered and recommended.

** The amount of work experience greatly determines your earning potential when you graduate, 3-4 years of relevant experience is the best minimum to leverage your Master’s degree.

The MS in Marketing helps with career advancement of several domestic graduates have been promoted to Director or VP positions. National statistics show a Master’s degree on average can increase salaries for working graduates by 15%.

The following 2015 salary survey was conducted by the National Association of Colleges and Employers, and highlights the demand for marketing talent. The average starting salary is $77,955. This is more likely to happen in growth areas such as digital, marketing analytics and product management and if you come in with some work experience.

Top-paid business majors at the master’s level

Major Average Starting Salary
Marketing $77,955
Finance $71,527
Business Administration/ Management $71,076
Logistics/ Supply Chain $69,313
Management Information Systems $64,975
Accounting $62,374
Sales $60,333

Source: January 2015 Salary Survey,National Association of Colleges and Employers

Work experience is not required for joining the MS Marketing program. However, prior working experience is highly considered and recommended. The amount of work experience greatly determines your earning potential when you graduate, 3-4 years of relevant experience is the best minimum to leverage your Master’s degree.

Average Salaries Full Time Jobs

Experience Salary
No experience Approx. $54,000
3-5 years relevant experience $68,000
5 or more years and in a high demand area such as digital, product management or analytics >$80,000
Internships/Job Placements 100% for domestics seeking a paid internship. 60% for international but not always paid-this statistic is highly correlated to your written and verbal proficiency in English, if you have a high Toefl of 95 or greater, then a 90% placement rate is common
International OPT placement data for Spring 2015 graduates 34 out of 56 international students who graduated in Spring 2015 obtained 1 year OPT

MS in Marketing Placement Statistics: 2011-2016

Our Master of Science in Marketing program has several student ambassadors chartered to provide help and information via email for prospective or new students on various topics such as the Dallas environment, housing, living expenses, academic and social life. Please feel free to reach out to these MS Marketing ambassadors with any questions you may have.

Tien – Vietnam

Tien

Vietnam – Class of 2017, Spring
Hobbies: Solving Rubik Cubes, Sudoku and Reading

“I am a dynamic and enthusiastic girl with positive and analytical thinking, and an active lifestyle. I love helping people and being helpful. I work hard and be at my best in any kind of activity I participate. My philosophy is  “Hard work paid off”. I am currently a graduate student in marketing major focusing on Marketing Analytics track. I love numbers and love working numbers. I love the feeling of transferring data into information and helping managers make decisions. Please email me.”

Yan – China

Yan

China – Class of 2017, Spring
Hobbies: Golf, Outdoor Activities and Travelling

“I am currently pursuing my master degree in Marketing, marketing management track. The program provides knowledge about useful tools in practical marketing world as well as hands-on experience on projects. Please email me.”

Demin – China

Demin

Zhengzhou, China – Class of 2017, Fall
Hobbies: Playing the Guitar, Watching Movies, Travelling and Playing Video Games

“I spent 4 years learning Chemistry in Nanjing University and, finally, found that I became more attracted to the commercial field. Then I sold turbochargers for one year and came here to learn more about business. I really appreciate MS. Marketing program, which offered me a great opportunity to gain marketing strategy skills and marketing analysis skills. I pursued general marketing management track because I can choose the courses, which best fit, my career plan. I look forward to sharing my experiences with you so please feel free to contact me for any questions you may have. Please email me.”

Deepthi - India

Deepthi

Bangalore, India – Class of 2016, Fall
Hobbies: Dancing, Drawing

“I am pursuing my Master’s in Marketing at The University of Texas-Dallas. I worked for India’s largest IT Services provider for two and a half years as an integration specialist for a Multinational 60 Billion Enterprise client. I have an undergraduate degree in Information Science Engineering.Coming from an established IT industry and dealing with clients on a global scale; I have come to understand the workings of an organization and developed an interested in the field of marketing. Therefore, in order to further my career towards a functional role, I chose UTD for its ranking, esteemed faculty and the fact that Dallas is a hub for Fortune 1000 companies. I would be happy to answer any of your queries regarding the MS Marketing program and Dallas. Please email me.”

Akshaya - India

Akshaya

Bangalore, India – Class of 2017, Spring
Hobbies: Singing, travelling and reading comics

“I have an undergraduate degree in Marketing and started my own start up at the age of 21. The challenges and complications I encountered in my work motivated me to broaden my horizons in the field of Marketing. I chose the Marketing program at UT Dallas for its rigorous curriculum, renowned faculties, and job market in Dallas. I will be glad to respond to your queries about the program, the learning experience and questions related to living in Dallas. Please email me.”