Tenth Annual UT Dallas FORMS Conference

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Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UT Dallas FORMS) Conference
Sponsored by

The Morris Hite Center at The Jindal School of Management
February 18 – 20, 2016

The University of Texas at Dallas

800 West Campbell Road
Richardson, TX 75080-3021

The Marketing Group at The University of Texas at Dallas is organizing a marketing conference that intends to foster high quality research in quantitative approaches to marketing. The conference will be held at the Naveen Jindal School of Management at UT Dallas. Conference goals are to provide a forum for a stimulating exchange of ideas and to foster the development of PhD students.


All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The Jindal School is denoted as JSOM on the campus map.


A parking permit will be sent to you the week of the conference. If you are flying in and staying at the Hyatt Regency Hotel, shuttles will be provided to and from the conference. If you will be driving a person vehicle to the campus and need a parking permit, please contact Debbie Davis.

Conference Registration and Schedule

For faculty, the conference registration fee is $300 until January 30, 2016. After January 30, 2016, the fee will be $350. The fee for PhD students is $50. Fees are nonrefundable after February 10, 2016. We look forward to seeing you at the conference!

Faculty Register Here

PhD Students Register Here

Call for papers

Conference Hotel

Hotel information will be coming soon.

Keynote Speaker

The keynote speaker for the Tenth Annual UT Dallas FORMS Conference is Professor K. Sudhir, Yale School of Management where he serves as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India Insights (CIIP) Program.