Tenth Annual UT Dallas Frank M. Bass FORMS Conference

(Frontiers of Research in Marketing Science)

Was held on February 18 – 20, 2016

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Frank M. Bass

Frank M. Bass was an American academic in the field of marketing research and marketing science. He was the creator of the Bass diffusion model that describes the adoption of new products and technologies by first-time buyers.

“The UT Dallas Frank M. Bass FORMS Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas. The conference will be held at the Naveen Jindal School of Management at The University of Texas at Dallas (UT Dallas).”

Sponsored by The Morris Hite Center at The Jindal School of Management

Keynote Speaker


The keynote speaker for the Tenth Annual UT Dallas FORMS Conference is Professor K. Sudhir, Yale School of Management where he serves as James L. Frank Professor of Marketing, Private Enterprise and Management & Director of China India Insights (CIIP) Program.

PROFESSOR K. SUDHIR IS JAMES L. FRANK PROFESSOR OF MARKETING, PRIVATE ENTERPRISE AND MANAGEMENT and director of the Yale China India Insights (CIIP) Program. His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 U.S. firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights. He leads the data-driven academic-industry research partnerships at the Yale Center for Customer Insights (YCCI).

Professor Sudhir’s research has been honored with numerous best paper awards across all major quantitative marketing journals. Two of his papers were nominated among the top ten papers published in the last ten years in Marketing Science and Management Science for their Long-Term Impact over three consecutive years from 2009-2011. He has received the Little and Bass Best Paper Awards at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Paul Green Award at the Journal of Marketing Research.

He currently serves as Editor-in-Chief of Marketing Science. Previously, he served as Senior Editor at Marketing Science and Associate Editor at Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics.

Download Keynote Speaker’s Presentation

The University of Texas at Dallas

800 West Campbell Road
Richardson, TX 75080-3021