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14th Annual Bass FORMS Conference


February 27, 2020February 29, 2020

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.

The 13th Bass FORMS Conference took place February 28 – March 2, 2019 at UT Dallas. Thank you to all participants and attendees. The 14th Annual Conference will be taking place on February 27-29, 2020. More details will be coming later this year.

Call for Papers

Submit Paper

We invite interested researchers to take part in the fourteenth annual Frank M. Bass Frontiers of Research in Marketing Science (UTD-FORMS) conference, February 27-29, 2020, at the University of Texas at Dallas.

The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in marketing science. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.

The conference will be held in the Jindal School of Management at the University of Texas at Dallas, Richardson, Texas with presentations starting after lunch on Thursday, February 27, 2020 and ending at noon on Saturday, February 29, 2020. We are looking to select 20-22 papers to be presented. The format will be an approximately 45 minute presentation by the author(s) and a 10 minute presentation by the discussant.

Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by Nov 10, 2019. The conference committee will select the papers to be presented based on the contribution, relevance, the potential to generate further research, and other criteria. Completed papers will be given preference.

The conference committee consists of:

  • Raghuram Iyengar (University of Pennsylvania)
  • Zsolt Katona (University of California, Berkeley)
  • Dmitri Kuksov (University of Texas at Dallas)
  • Nitin Mehta (University of Toronto)
  • Jinhong Xie (University of Florida)

Keynote Speaker

The keynote speaker for the conference is Puneet Manchanda, the Isadore and Leon Winkelman Professor of Marketing at the Ross School of Business, University of Michigan.

Conference Registration

Conference and registration information will be available at http://jindal.utdallas.edu/marketing/forms-conference/ in December 2019.

We look forward to seeing you at the conference!