13th Annual Bass FORMS Conference

February 28 – March 2, 2019

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.

Call for Papers

Submit Paper

We are calling researchers to participate in the Thirteenth Annual Frank M. Bass Frontiers of Research in Marketing Science (FORMS) conference, taking place Feb 28 – Mar 2, 2019 and hosted by The Jindal School of Management at the University of Texas at Dallas.

The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in the application of marketing science to address marketing issues. Papers that develop and employ analytical, empirical, and experimental methods to solve marketing issues are especially encouraged.

The conference will be held in the Jindal School of Management at the University of Texas at Dallas in Richardson, Texas. Presentations will begin on Thursday, February 28, 2019 and end in the afternoon on Saturday, March 2, 2019. We are looking to select 18-20 papers to be presented. The format will be an approximately 45 minute presentation by the author(s) and a 10-minute critique by a discussant.

Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by November 15, 2018. The conference committee will select the papers based on the contribution, relevance, the potential to generate further research, and other criteria. If one of the co-authors is a current doctoral student, the paper will be accepted only on the condition that a faculty member agrees to be present at the conference.

Conference space is limited to about 100 attendees. Conference and registration information will be available soon. If you would like to receive future communications about the conference, send your name and email address to BassFORMSconf@utdallas.edu.

Please feel free to forward this to anyone who might be interested. We look forward to seeing you at the conference!


Ram C. Rao
UTD-FORMS Conference Chair


The selection committee consists of:

  • Anja Lambrecht, London Business School
  • Mitch Lovett, University of Rochester
  • Debu Purohit, Duke University
  • S. Sriram, University of Michigan
  • Baohong Sun, CKGSB

Keynote Speaker

Ganesh Iyer is the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California at Berkeley. Prior to his current position he served on the faculty at Olin Business School, Washington University in St. Louis. He holds a Ph.D. from the University of Toronto. Professor Iyer’s research uses economic theory to study marketing strategy problems. He has written extensively on various areas of marketing strategy including the coordination of product distribution, marketing information, Internet strategy, strategic communication, and bounded rationality in marketing strategy. His research has won the John D. C. Little Award in 2000 for the best paper published in Management Science and Marketing Science. He has been a finalist for the John D. C. Little award on four other occasions (1998, 2003, 2005 and 2012). His papers have also been finalists for the Informs Society of Marketing Science Long Term Impact Award in 2012, 2013 and 2014. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. He has also served as a member of the Board of the Informs Society for Marketing Science as Secretary of the Board. At the Haas School of Business he has served as the Associate Dean for Academic Affairs and Chair of Faculty of the Haas School of Business, and has been Chair of the Haas School’s Policy and Planning Committee as well as the Chair of the Haas Marketing Group.


All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The Jindal School is denoted as JSOM on the campus map.