13th Annual Bass FORMS Conference

February 28 – March 2, 2019

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference

Frank M. Bass – UT Dallas Frontiers of Research in Marketing Science (UTD FORMS) Conference is a marketing conference that intends to foster high quality research in quantitative approaches to marketing and provide a forum for a stimulating exchange of ideas.

Call for Papers

Submit Paper

We are calling researchers to participate in the Thirteenth Annual Frank M. Bass Frontiers of Research in Marketing Science (FORMS) conference, taking place Feb 28 – Mar 2, 2019 and hosted by The Jindal School of Management at the University of Texas at Dallas.

The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in the application of marketing science to address marketing issues. Papers that develop and employ analytical, empirical, and experimental methods to solve marketing issues are especially encouraged.

The conference will be held in the Jindal School of Management at the University of Texas at Dallas in Richardson, Texas. Presentations will begin on Thursday, February 28, 2019 and end in the afternoon on Saturday, March 2, 2019. We are looking to select 18-20 papers to be presented. The format will be an approximately 45 minute presentation by the author(s) and a 10-minute critique by a discussant.

Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by November 15, 2018. The conference committee will select the papers based on the contribution, relevance, the potential to generate further research, and other criteria. If one of the co-authors is a current doctoral student, the paper will be accepted only on the condition that a faculty member agrees to be present at the conference.

Conference space is limited to about 100 attendees. Conference and registration information will be available soon. If you would like to receive future communications about the conference, send your name and email address to BassFORMSconf@utdallas.edu.

Please feel free to forward this to anyone who might be interested. We look forward to seeing you at the conference!


Ram C. Rao
UTD-FORMS Conference Chair


The selection committee consists of:

  • Baohong Sun, CKGSB
  • Mitch Lovett, University of Rochester
  • Debu Purohit, Duke University
  • S. Sriram, University of Michigan
  • Anja Lambrecht, London Business School

Keynote Speaker

The Keynote Speaker this year is Ganesh Iyer, the Edgar F. Kaiser Professor of Business Administration at the Haas School of Business, University of California at Berkeley. He is currently a Senior Editor for Marketing Science and has been an Associate Editor for Marketing Science, Management Science, and Quantitative Marketing and Economics. You can find Dr. V. Kumar’s CV and information about his research at http://faculty.haas.berkeley.edu/giyer/


All sessions will be held at the Jindal School of Management at The University of Texas at Dallas. The Jindal School is denoted as JSOM on the campus map.