Eleventh Annual Frank M. Bass UTD-FORMS Conference


We invite interested researchers to take part in the 11th annual Frank M. Bass Frontiers of Research in Marketing Science (UTD-FORMS) conference, March 2-4, 2017, at the University of Texas at Dallas.

The emphasis of the conference is on quantitative research in marketing with a focus on new approaches and topics in marketing science. Papers that develop and employ analytical and empirical methods to solve marketing issues are especially encouraged.  

The conference will be held in the Jindal School of Management at the University of Texas at Dallas, Richardson, Texas with presentations starting after lunch on Thursday, March 2, 2017 and ending on the afternoon on March 4th. We are looking to select 15-20 papers to be presented. The format will be an approximately 45 minute presentation by the author(s) and a 10 minute presentation by the discussant.

Researchers interested in presenting a paper at the conference should submit full papers to Bass FORMS Conference by Nov 15, 2016. The conference committee will select the papers to be presented by December 10, 2016, based on the contribution, relevance, the potential to generate further research, and other criteria. Completed papers will be given preference.

The conference committee will be co-chaired by Puneet Manchanda, Isadore and Leon Winkelman Professor of Marketing (University of Michigan), and Sanjay Jain, O.P. Jindal Professor of Marketing (UT Dallas). The committee consists of:

Conference Committee:

  • Tat Chan
  • Sanjay Jain (co-chair)
  • Puneet Manchanda (co-chair)
  • Jiwoong Shin
  • Monic Sun
  • Hema Yoganarasimhan

Conference space is limited to 100 attendees. Conference and registration information will be soon available at: http://jindal.utdallas.edu/marketing/forms-conference/  

We look forward to seeing you at the conference! 

Thanks!
Upender Subramanian,
Faculty Organizer, UTD-FORMS Conference