”US ”AACSB

Program Profile


BS in Marketing

Marketing Students

474 Majors

25 Double Majors

student profile icon
marketing megaphone icon

Marketing Tracks

Core Class:

  • MKT 4330 Digital and Internet Marketing

Electives:

  • MKT 4338 Marketing Content Creation
  • MKT 4334 Social Media Marketing
  • MKT 4V90 Marketing Internship in Digital Marketing
  • MKT 4331 Digital Prospecting
  • MKT 4336 E-Retailing

Core Class:

  • MKT 3340 Market Research

Electives:

  • MKT 4336 E-Retailing
  • MKT 4V93 Seminar Series in Marketing Analytics and Data Visualization
  • MKT 4337 Marketing Analytics
  • MKT 4V90 Marketing Internship in Marketing Analytics

Core Class:

  • MKT 4380 Capstone Course in Marketing

Electives:

  • MKT 3320 Product and Brand Management
  • MKT 4370 Marketing Projects
  • MKT 3340 Consumer Behavior
  • MKT 4350 Advertising
  • MKT 4V90 Marketing Internship in Marketing Management

Core Class:

  • MKT 3330 Intro to Professional Selling

Electives:

  • MKT 4331 Digital Prospecting
  • MKT 4332 Advanced Personal Selling
  • MKT 4335 Category Buying
  • MKT 4332 Retail and Distribution
  • MKT 4V90 Marketing Internship in Sales
  • MKT 6330 Brand Management
  • MKT 6382 Professional Selling I
  • MKT 6309 Marketing Research
  • MKT 6350 Competitive Marketing Strategy
  • MKT 6321 Interactive and Digital Marketing
  • MKT 6310 Consumer Behavior
  • MKT 6332 Advertising and Promotional Strategy and MKT 6339 Capstone in Marketing
award ribbon icon

Competitions & Special Programs

Advanced Sales Class Competition

AMA Case Competition

DFW AMA Collegiate Marketer of the Year

Faculty Mentoring

Great North Wood National Sales Challenge

In-Class Projects

International Collegiate Championship

Peer2Peer Mentoring

Rookie Sales Preview

Undergraduate Research Grants

Student Orgs

AMA

Sales Board

UTD Advertising Club

Senior Marketing Honorary (3.25+ GPA)

connect with us icon
certificates icon

Certificates Offered

USCA Sales Certification

Google Adwords Certification

graduation scholarship icon

Promoted Scholarships

ADP

CFTexas.org

College for All Texans

Houston Advertising Scholarship

Tom James

JSOM Scholarships

LaGrant Foundation Minority Scholarship

McAfee

Press Club of Dallas

Advisory Boards

Members come from companies including:

7-Eleven

Coinsource

Community Foundations

IBM

Lennox

Mittel

advisory committee icon
name badge icon

Job Titles include:

Account Manager

Brand Marketing

Inside Sales Representative

Marketing Coordinator

Marketing Manager

Marketing Specialist

Sales and Marketing Associate

Hiring Companies

Addison Health Systems

Dal-Tile

Enterprise

Essilor

ExamSoft

Globe Runner

Hewlett Packard

IBM

Torchmark

Verizon

career outcomes icon

Average Salary Upon Graduation


$43,128

First year median earnings


$62,933

Fifth year median earnings

Back to BS in Marketing Home