BS in Marketing

Student Placements

Graduates in fall 2017 accepted positions in account management, client experience and relationships, marketing, international marketing, marketing research, media planning, digital and social media marketing and media and event marketing with the following companies, and many more.

  • Allen Convention and Visitors Bureau
  • Amazon
  • American Airlines
  • The Carrell Clinic
  • Dex YP
  • Emerge Data Intelligence
  • Energyby5
  • Farmers Insurance
  • Hensley Industries
  • IBM
  • KForce
  • Legion Advertising
  • Liberty Mutual
  • Emerge Data Intelligence
  • MATRIX Resource
  • Medical Data Intelligence
  • Poo Pouri
  • SAGE Quick Technologies
  • Techtronic Industries
  • Texas Credit Union

According to seekUT, the first year median earnings for our graduates is $43,128. Data is based on UT Dallas baccalaureate graduates working in Texas for a full year. The data sources for this information include the Texas Higher Education Coordinating Board, Texas Workforce Commission and National Student Clearninghouse.

Student Success

Rufy Garcia

Rufy Garcia, BS in Marketing 2011, is senior account manager at Remezcla in New York City.

Careers in marketing and sales can lead to positions in the following areas:

  • Account Executive
  • Advertising
  • Brand Management
  • Business Communications
  • Business Development
  • Client Experience
  • Copywriting
  • Customer Experience
  • Digital Marketing
  • Event Planning
  • Marketing Analysis
  • Marketing Communications
  • Marketing Research
  • Media Management
  • Media Planning
  • Public Relations
  • Relationship Management
  • Sales
  • Search Engine Optimization
  • Social Media
  • Visual Communications

According to the Bureau of Labor and Statistics:

Advertising, Promotions and Marketing Managers median pay is $129,380 (in 2017) with 249,600 jobs nationwide. The job outlook from 2016 to 2026 is projected to grow by 10 percent. A bachelor’s degree is required for most advertising, promotions and marketing management positions. These managers have experience in advertising, marketing, promotions or sales.

Sales Managers median pay is $121,060 (in 2017) with 385,500 jobs nationwide. The job outlook from 2016 to 2026 is projected to grow by 7 percent. Most sales managers have a bachelor’s degree and work experience as a sales representative.

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