List of Published Works


List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Lily Banh
Information Systems Aylin Calisir
Operations Management Amanda Besch
Marketing Malissa Cloer
Organizations, Strategy and International Management Courtney Lozano





* The co-authors are not listed in the same priority sequence as they are listed in the journals.

Ying Xie

An Empirical Study of Physicians' Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy, Journal of Marketing Analytics, 2014
Co-Authors: Xiaojing Dong

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing Science, 2014
Co-Authors: Xiaojing Dong and Ramkumar Janakiraman

Facilitating Fit-Revelation in the Competitive Market, Management Science, 2013
Co-Authors: Z. Jane Gu

The Influence of the Number of Presented Symptoms in Product-Claim Direct-to- Consumer Advertising on Behavioral Intentions, International Journal of Pharmaceutical and Healthcare Marketing, 2013
Co-Authors: Nikki Lee-Wingate

Treatment Effectiveness and Side-effects: A Model of Physician Learning, Management Science, 2013
Co-Authors: Tat Chan and Chakravarthi Narasimhan

Competition in a Status Goods Market, Journal of Marketing Research, 2012
Co-Authors: Dmitri Kuksov

Measuring the Value of Customer Acquisition from Google Search Advertising, Marketing Science, 2011
Co-Authors: Tat Chan and Chunhua Wu

Consumer Perceptions of Product-Claim versus Help-Seeking Direct-to-Consumer Advertising, International Journal of Pharmaceutical and Healthcare Marketing, 2010
Co-Authors: Nikki Lee-Wingate

Pricing, Frills, and Customer Ratings, Marketing Science, 2010
Co-Authors: Dmitri Kuksov

The Role of Targeted Communication and Contagion in Product Adoption, Marketing Science, 2008
Co-Authors: Puneet Manchanda and Nara Youn

Hedging Your Bets: Assessing the Outcome, Journal of Marketing Research, 2007
Co-Authors: Susan Jung Grant

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry, Marketing Letters, 2005
Co-Authors: Manchanda, P., Wittink, D., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S., Misra, S., Mizik, N., Narayanan, S., Steenburg, T., Wieringa, J. E., and Wosinska, M.