List of Published Works

List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Lily Banh
Information Systems Aylin Calisir
Operations Management Amanda Besch
Marketing Malissa Cloer
Organizations, Strategy and International Management Courtney Lozano

* The co-authors are not listed in the same priority sequence as they are listed in the journals.

Norris Bruce

Nonparametric Bayesian Dynamic Methods: Applications to Linear and Nonlinear Advertising Models, Journal of Marketing Research, 2019
Co-Authors: Single-Authored Publication

Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedule? Lessons from Consumers’ Online Search Activity, International Journal of Research in Marketing, 2018
Co-Authors: Ho Kim

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement, Journal of Marketing Research, 2016
Co-Authors: B.P Murthi and Ram Rao

Discovering How Advertising Grows Sales and Builds Brands, Journal of Marketing Research, 2012
Co-Authors: Kay Peters, and P. Naik

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products, Journal of Marketing Research, 2012
Co-Authors: Natasha Foutz, and Ceren Kolsarici

Pooling and Forgetting Effects in Multi-Theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters, Marketing Science, 2008

Wear-out Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales Relationship, Marketing Science, 2007
Co-Authors: Frank Bass, B. P. S Murthi, and S. Majumdar

Enabling the willing: Consumer Rebates for Durable Goods, Marketing Science, 2006
Co-Authors: P. Desai and R. Staelin

The trade Promotion of Durable Goods: Theory and Empirical Evidence, , Journal of Marketing Research, 2005
Co-Authors: P. Desai, P., R. Staelin

Feedback Trust and Reputation in Online Pricing, Journal of Interactive Marketing, 2004
Co-Authors: R. Rao and E. Haruvy