List of Published Works

List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Beverly Young
Information Systems Aylin Calisir
Operations Management Anna Fox
Marketing Malissa Cloer
Organizations, Strategy and International Management Jennifer Budd

Norris Bruce

Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedule? Lessons from Consumers’ Online Search Activity, International Journal of Research in Marketing, 2018
with Ho Kim

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement, Journal of Marketing Research, 2016
with B.P Murthi and Ram Rao

Discovering How Advertising Grows Sales and Builds Brands, Journal of Marketing Research, 2012
with Kay Peters, and P. Naik

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products, Journal of Marketing Research, 2012
with Natasha Foutz, and Ceren Kolsarici

Pooling and Forgetting Effects in Multi-Theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters, Marketing Science, 2008

Wear-out Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales Relationship, Marketing Science, 2007
with Frank Bass, B. P. S Murthi, and S. Majumdar

Enabling the willing: Consumer Rebates for Durable Goods, Marketing Science, 2006
with P. Desai and R. Staelin

The trade Promotion of Durable Goods: Theory and Empirical Evidence, , Journal of Marketing Research, 2005
with P. Desai, P., R. Staelin

Feedback Trust and Reputation in Online Pricing, Journal of Interactive Marketing, 2004
with R. Rao and E. Haruvy