List of Published Works


List of published work

The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works for the last six years are provided here.

To request a copy of a particular work, forward a request to the appropriate contact:
Click on the area name to see articles

Academic Area Contact
Accounting Kathleen Milam
Finance / Managerial Economics Lily Banh
Information Systems Aylin Calisir
Operations Management Anna Fox
Marketing Malissa Cloer
Organizations, Strategy and International Management Courtney Lozano





* The co-authors are not listed in the same priority sequence as they are listed in the journals.

B.P.S. Murthi

A Dynamic Model for Digital Advertising: The effects of Ad Formats and Creative Content, Journal of Marketing Research, 2016
Co-Authors: Norris Bruce, Ram C. Rao

A Descriptive Analysis of Publications in Marketing Science over its History, Marketing Science, 2015
Co-Authors: Ram C. Rao and Brian T. Ratchford

Maximizing Revenue Through Two-Dimensional Shelf Space Allocation, Production and Operations Management, 2015
Co-Authors: Chelliah Sriskandarajah, Milind Dawande and Neil Geismar

Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales, Journal of Organizational Computing and Electronic Commerce, 2014
Co-Authors: Byungwan Koh and Srinivasan Raghunathan

An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions, Managerial and Decision Economics, 2013
Co-Authors: Abdul Rasheed and Irene Goll

Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management, European Journal of Operational Research, 2013
Co-Authors: Shweta Singh and Erin Steffes

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching, Journal of Interactive Marketing, 2013
Co-Authors: Bakhtiari Ali and Erin Steffes

Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing, 2012
Co-Authors: Ram C. Rao

What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Abdul Rasheed

Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Ram C. Rao

Acquisition, Affinity and Rewards – Do they Stay or Do they Go?, Journal of Financial Services Marketing , 2008
Co-Authors: Erin Steffes and Ram C. Rao

When Old is Gold: The Role of Business Longevity in Risky Situations, Journal of Marketing, 2008
Co-Authors: Preyas Desai and Ajay Kalra

The Effect of Variability in Price on Consumer Brand Choice, Review of Marketing Science, 2007
Co-Authors: Ben Zhang and Ernan Haruvy

The Impact of Racial Diversity on Intermediate and Long Term Performance: The Moderating Role of Environmental Context, Strategic Management Journal, 2007
Co-Authors: Orlando Richard and Kiran Ismail

Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship, Marketing Science, 2007
Co-Authors: Frank Bass, Norris Bruce, and Sumit Majumdar

Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
Co-Authors: Howard Dover

The Role of the Management Sciences in Research on Personalization, Management Science, 2003
Co-Authors: Sumit Sarkar

Relative Performance Evaluation of Mutual Funds: A Non-parametric Approach, Journal of Business Finance and Accounting, 2001
Co-Authors: Yoon Choi

Consumers' Extent of Evaluation in Brand Choice, Journal of Business, 1999
Co-Authors: Kannan Srinivasan

Performance of The Integrated Random Coefficients Covariance Probit Model: A Simulation Study and an Empirical Application, International Journal of Research in Marketing, 1998
Co-Authors: Kannan Srinivasan

Efficiency of Mutual Funds and Portfolio Performance Measurement: A Non-parametric Approach, European Journal of Operational Research, 1997
Co-Authors: Yoon K. Choi, and Preyas Desai

Controlling for Observed and Unobserved Managerial Skills in Determining Order-of-Entry Effects on Market Share, Journal of Marketing Research, 1996
Co-Authors: Kannan Srinivasan, Gurumurthy Kalyanaram

Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
Co-Authors: Ram C. Rao, Ramesh Arjunji

Operating Decisions, Supplier Availability and Quality: Search for Single Sourcing, Journal of Operations Management, 1995
Co-Authors: Sunder Kekre, B.P.S. Murthi, and Kannan Srinivasan

Robustness of the Negative Binomial Distribution to Model Purchase Incidence: A Simulation Study, Communications in Statistics: Simulation and Computation, 1993
Co-Authors: Kannan Srinivasan, and Pandu R.Tadikamalla



Brian Ratchford

Consumer Spending Patterns across Firms and Categories: Application to the Size and Share of Wallet, International Journal of Research in Marketing, 2016
Co-Authors: Sungha Jang and Ashutosh Prasad

Price-Matching Guarantee with Endogenous Consumer Search, Management Science, 2016
Co-Authors: Juncai Jiang and Nanda Kumar

A Descriptive Analysis of Publications in Marketing Science over its History, Marketing Science, 2015
Co-Authors: B.P.S. Murthi and Ram Rao

Interactive Marketing: Present and Future, Academy of Asian Business Review, 2015

Offline and Online Search in Used Durables Markets, Journal of Retailing, 2014
Co-Authors: Sonika Singh and Ashutosh Prasad

A Bayesian Multivariate Probit for Ordinal Data with Semiparametric Random-effects, Computational Statistics & Data Analysis, 2013
Co-Authors: Jung Seek Kim

Pure Components versus Pure Bundling in a Marketing Channel, Journal of Retailing, 2013
Co-Authors: Marina Girju, Ashutosh Prasad

Why We Do What We Do? A Model of Activity Consumption, Journal of Marketing Research, 2013
Co-Authors: Lan Luo and Botao Yang

Consumer Choice and Use of Multiple Information Sources for Automobile Purchases, International Journal of Electronic Commerce, 2012
Co-Authors: Jung Seek Kim

How Consumers Use Product Reviews in the Purchase Decision Process, Marketing Letters, 2012
Co-Authors: Sungha Jang, Ashutosh Prasad

Internationalization and Performance of Retail Firms: A Bayesian Dynamic Model, Journal of Retailing, 2012
Co-Authors: Albert Assaf, Alexander Josiassen, and Carlos Pestana Barros

Suggestions for Further Research on NLEA and Other Disclosure Laws, Marketing Science, 2012

The Impact of Online and Offline Information Sources on Automobile Choice Behavior, Journal of Interactive Marketing, 2012
Co-Authors: Gauri Kulkarni and P.K. Kannan

Analysis of Free Gift Cards Program Effectiveness, Journal of Retailing, 2011
Co-Authors: Moutaz Khouja, Jingming Pan, Jing Zhou

Consideration Set of Automobiles: Purchase Feedback and Exclusivity Information, Journal of Management and Marketing Research, 2011
Co-Authors: Jung Seek Kim

Solving Share Equations in Logit Models Using the LambertW Function, Review of Marketing Science, 2011
Co-Authors: Ashwin Aravindakshan

Behavioral Research and Empirical Modeling of Marketing Channels: Implications for both Fields and a Call for Future Research, Marketing Letters, 2010
Co-Authors: Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Alessandro Acquisti, David R. Bell, Barbara E. Kahn

DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Socio-demographic trends on Multi-Category Snack Consumption, Review of Marketing Science, 2010
Co-Authors: Marina Girju, Michelle Adams

Strategic Online and Offline Retail Pricing: A Review and Research Agenda, Journal of Interactive Marketing, 2010
Co-Authors: Dhruv Grewal, Ramkumar Janakiraman, Kirthi Kalyanam, P.K. Kannan, Reo Song and Stephen Tolerico

Commentaries and Rejoinder to , Journal of Marketing Research, 2009

Consumer Search Behavior and Its Effect on Markets, Foundations and Trends® in Marketing, 2009

Online Pricing: Review and Directions for Research, Journal of Interactive Marketing, 2009

Retailer Pricing and Competitive Effects, Journal of Retailing, 2009
Co-Authors: Praveen Kopalle, Dipayan Biswas, Pradeep K. Chintagunta, Jia Fan, Koen Pauwels, and Jim Sills

Incorporating Subjective Characteristics in Product Design and Evaluations, Journal of Marketing Research, 2008
Co-Authors: Lan Luo, P.K. Kannan

Marketing of Digital Products: Product Form Bundling, Journal of Retailing, 2008
Co-Authors: Nevena T. Koukova, P. K. Kannan

New Product Development under Channel Acceptance, Marketing Science, 2007
Co-Authors: Lan Luo, P.K. Kannan

The Impact of the Internet on Consumers’ Use of Information Sources for Automobiles, Journal of Consumer Research, 2007
Co-Authors: Debabrata Talukdar and Myung Soo Lee

Optimal Response to a Next Generation New Product Introduction: To Imitate or to Leapfrog?, Managerial and Decision Economics, 2006
Co-Authors: D. Sudharshan, Ben Liu

Chan4Cast: A Multi-Channel Multi-Region Sales Forecasting Model and Decision Support System for Consumer Packaged Goods at Pepsico, Marketing Science, 2005
Co-Authors: Suresh Divakar, and Venkatesh Shankar

A Model of Retail Format Competition for Non-durable Goods, International Journal of Research in Marketing, 2004
Co-Authors: Amit Bhatnagar

Price Dispersion on the Internet: A Review and Directions for Future Research, Journal of Interactive Marketing, 2004
Co-Authors: Xing Pan, and Venkatesh Shankar

Has the Labor Productivity of Retail Food Stores Really Declined?, Journal of Retailing, 2003

On the Efficiency of Internet Markets for Consumer Goods, Journal of Public Policy and Marketing, 2003
Co-Authors: Xing Pan and Venkatesh Shankar

The Impact of the Internet on Information Search for Automobiles, Journal of Marketing Research, 2003
Co-Authors: Myung Soo Lee and Debarbrata Talukdar

Can Price Dispersion in Online Markets be Explained by Differences in e-Tailer Service Quality?, Journal of the Academy of Marketing Science, 2002
Co-Authors: Xing Pan, and Venkatesh Shankar

A Model of Consumer Choice of the Internet as an Information Source, International Journal of Electronic Commerce, 2001
Co-Authors: Debabrata Talukdar and Myung Soo Lee

The Economics of Consumer Knowledge, Journal of Consumer Research, 2001

Introduction to the Special Section on Economic Perpectives, Journal of Retailing, 1998

A Model of Search Behavior with an Application to Grocery Shopping, Journal of Retailing, 1997
Co-Authors: Sanjay Putrevu

Consumer Information Search Revisited: Theory and Empirical Analysis, Journal of Consumer Research, 1997
Co-Authors: K. Sridhar Moorthy, and Debabrata Talukdar

Productivity Assessment of Multiple Retail Outlets, Journal of Retailing, 1996
Co-Authors: Wagner A. Kamakura, Tomasz Lenartowicz

Toward Understanding the Measurement of Market Efficiency, Journal of Public Policy and Marketing, 1996
Co-Authors: Jagdish Agrawal, Pamela Grimm, Narasimhan Srinivasan

Product Knowledge as a Moderator of the Relationship between Attitudes and Purchase Intentions for a Durable Product, Journal of Economic Psychology, 1994
Co-Authors: Ida E. Berger, and George H. Haines, Jr.

An Empirical Investigation of Returns to Search, Marketing Science, 1993
Co-Authors: Narasimhan Srinivasan

Estimating the Efficiency of Consumer Choices of New Automobiles, Journal of Economic Psychology, 1992
Co-Authors: Pola Gupta

On Estimating Market Efficiency, Journal of Consumer Policy, 1992
Co-Authors: Pola Gupta

An Econometric Model of a Retail Firm, Managerial and Decision Economics, 1991
Co-Authors: Glenn T. Stoops

An Empirical Test of A Model of External Search for Automobiles, Journal of Consumer Research, 1991
Co-Authors: Narasimhan Srinivasan

Incorporating Choice Dynamics in Models of Consumer Behavior, Marketing Letters, 1991
Co-Authors: • Leigh McAlister, Rajendra Srivastava, Joel Horwitz, Morgan Jones, Wagner Kamakura, Jack Kulchitsky, Gary Russel, Freena Sultan, Tetsuo Yai, Doyle Weiss, Russ Winer

On Identifying and Measuring the Factors Contributing to Brand Equity, Canadian Journal of Marketing Research, 1991
Co-Authors: Ron Smith

Commentary: Marketing Applications of the Economics of Product Variety, Marketing Science, 1990

On the Interpretation of the Price-Quality Relationship, Journal of Consumer Policy, 1990
Co-Authors: Pola Gupta

A Model and Measurement Approach for Studying Retail Productivity, Journal of Retailing, 1988
Co-Authors: Glenn T. Stoops

Measuring Market Efficiency and Welfare Loss, Journal of Consumer Research, 1988
Co-Authors: Wagner A. Kamakura and Jagdish Agrawal

A Theory of How Intransitive Consumers Make Decisions, Journal of Economic Psychology, 1987
Co-Authors: George H. Haines, Jr

New Insights About the FCB Grid, Journal of Advertising Research, 1987

A Study of Productivity Changes in Food Retailing, Marketing Science, 1985
Co-Authors: James R. Brown

The Individual Welfare Function: A Comment, Journal of Economic Psychology, 1985

Cost Benefit Models for Explaining Consumer Choice and Information Seeking Behavior, Management Science, 1982

Estimating Demand Functions for Product Characteristics: Reply, Journal of Consumer Research, 1982
Co-Authors: Manoj K. Agarwal

Estimating Demand Functions for Product Characteristics: The Case of Automobiles, Journal of Consumer Research, 1980
Co-Authors: Manoj K. Agarwal

The Value of Information for Selected Appliances, Journal of Marketing Research, 1980

A Study of Prices and Market Shares in the Computer Mainframe Industry: Reply, Journal of Business, 1979
Co-Authors: Gary T. Ford

Operationalizing Economic Models of Demand for Product Characteristics, Journal of Consumer Research, 1979

Some Determinants of Allowed Rates of Return to Utilities, Bell Journal of Economics, 1978
Co-Authors: Robert Hagerman

Use of Binary Attributes in Multiplicative Competitive Interaction Choice Models, Journal of Consumer Research, 1978
Co-Authors: Vijay Mahajan, Arun Jain

A Study of Prices and Market Shares in the Computer Mainframe Industry, Journal of Business, 1976
Co-Authors: Gary T. Ford

Factors Affecting Consumers' Use of Information Sources, Journal of Business Research, 1976
Co-Authors: Alan Andreasen

The New Economic Theory of Consumer Behavior: An Interpretive Essay, Journal of Consumer Research, 1975

A Model for Estimating the Demand for General Aviation, Transportation Research, 1974



Daniel Rajaratnam

Measuring Retail Performance in an Omnichannel world, Journal of Marketing Channels, 2018
Co-Authors: M. Zuberi

The Intellectual Ecology of Mainstream Marketing Research: An Inquiry into the Place of Marketing in the Family of Business Disciplines, Journal of the Academy of Marketing Science, 2014
Co-Authors: T. Clark, T.M. Key, M. Hodis

Strategy – Performance Relationships in Service Firms: A Test for Equifinality, Journal of Managerial Issues, 2003
Co-Authors: D. Jennings and F.B. Lawrence

Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions, Journal of International Business Studies, 1999
Co-Authors: T.A. Clark and M. Kotabe

International Services: Perspectives At Century’s End, Journal of Services Marketing, 1999
Co-Authors: T.A. Clark

Toward a Theory of International Services: Marketing Intangibles in a World of Nations, ournal of International Marketing, 1996
Co-Authors: T.A.Clark and T. Smith

Content Analysis of U.S. and Indian Magazine Advertising, Journal of International Consumer Marketing, 1995
Co-Authors: J. B. Hunt and C. S. Madden

Is the Japanese Marketing System Changing? - An Empirical Study, International Business Review, 1995
Co-Authors: J.A. McKinney

The Effect of Business Strategy Type on Marketing Organization Design, Product-Market Growth Strategies, Relative Marketing Effort, and Organization Performance, Journal of Marketing Theory and Practice, 1995
Co-Authors: L.B. Chonko

Willingness to Buy from Eastern Bloc Countries: U.S. Consumers Before and After Political Changes in Eastern Europe, Journal of Euromarketing, 1992
Co-Authors: J.R. Lumpkin, C. S. Madden, and S. L. True

Symbiotic Marketing Revisited, Journal of Marketing, 1986
Co-Authors: P. Varadarajan



Dmitri Kuksov

The Bright Side of Loss Aversion in Dynamic and Competitive Markets, Marketing Science, 2014
Co-Authors: Kuksov, Dmitri, and Kangkang Wang

Advertising and Consumers’ Communication, Marketing Science, 2013
Co-Authors: Kuksov, Dmitri, Ron Shachar, and Kangkang Wang

Model of the ‘It’ Products in Fashion, Marketing Science, 2013
Co-Authors: Kangkang Wang

Competition in a Status Goods Market, Journal of Marketing Research, 2012
Co-Authors: Kuksov, Dmitri, and Ying Xie

Competition in Shopping Experience, Marketing Science, 2012
Co-Authors: Iyer, Ganesh, and Dmitri Kuksov

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing Science, 2012
Co-Authors: Tingting He, Chakravarthi Narasimhan

Consumer Feelings and Equilibrium Product Quality, Journal of Economics and Management Strategy, 2010
Co-Authors: Iyer, Ganesh, and Dmitri Kuksov

Information Provision in a Vertically Differentiated Competitive Marketplace, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and Yuanfang Lin

Pricing, Frills, and Customer Ratings, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and Ying Xie

When More Alternatives Lead to Less Choice, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and J. Miguel Villas-Boas

Communication Strategy in Partnership Selection, Quantitative Marketing and Economics, 2009

Endogeneity and Individual Consumer Choice, Journal of Marketing Research, 2008
Co-Authors: Kuksov, Dmitri, and J. Miguel Villas-Boas

Brand Value in Social Interaction, Management Science, 2007

The Effects of Costs and Competition on Slotting Allowances, Marketing Science, 2007
Co-Authors: Kuksov, Dmitri, and Amit Pazgal

Search, Common Knowledge, and Competition, Journal of Economic Theory, 2006

Incorporating Behavioral Anomalies in Strategic Models, Marketing Letters, 2005
Co-Authors: Chakravarthi Narasimhan, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Rick Staelin, George Wu, Z. John Zhang

Buyer Search Costs and Endogenous Product Design, Marketing Science, 2004

Cogrowth Series of Free Products of Finite and Free Groups, Glasgow Mathematical Journal, 1999

On Rationality of the Cogrowth Series, Proceedings of the American Mathematical Society, 1998

Generalized Boole Transforms, Russian Mathematical Surveys, 1993



Ernan Haruvy

A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions, Journal of Marketing, 2018
Co-Authors: Peter T.L. Popkowski Leszczyc

6. Haruvy, E., Li, S. X., McCabe, K., & Twieg, P. (2017). Communication and visibility in public goods provision. , Games and Economic Behavior, , 2017
Co-Authors: Sherry Li

A psychological re-examination of the Bertrand paradox, Southern Economic Journal, 2014
Co-Authors: Fatas, E., E. Haruvy and A. J. Morales

Does higher transparency lead to more search in Online Auctions?, Production and Operations Management , 2014
Co-Authors: Haruvy, E, P.T.L. Popkowski Leszczyc and Y. Ma

The impact of asset repurchases and issues in an experimental market, Review of Finance , 2014
Co-Authors: Haruvy, E., C. N. Noussair, and O. Powell

The Impact of Relative Position, Prices of Sacrifice and Reciprocity: An Experimental Study using Individual Decisions, Social Choice and Welfare, 2014
Co-Authors: Brandts, J. E. Fatas, E. Haruvy, F. Lagos

The Takeover Game, Journal of Behavioral and Experimental Finance, 2014
Co-Authors: Füllbrunn, S. and E. Haruvy

Bidding on quality in buyer-determined online reverse auctions, J. of Marketing Research , 2013
Co-Authors: Haruvy, E. and S. Jap

Human Brands and Mutual Choices: An Investigation of The Marketing Assistant Professor Job Market, J. of the Academy of Marketing Science , 2013
Co-Authors: Wang, Y., C. Zamudio, and E. Haruvy

Increasing Revenue by Decreasing Information in Procurement Auctions, Increasing Revenue by Decreasing Information in Procurement Auctions, 2013
Co-Authors: Haruvy, E. and E. Katok

The Dividend Puzzle: A Laboratory Investigation, Research in Experimental Economics, 2013
Co-Authors: Füllbrunn, S. and E. Haruvy

Tiers in One-sided Matching Markets: Theory and Experimental Investigation, Management Science , 2013
Co-Authors: Wang, Y. and E. Haruvy

Various Strategies to Handle Cannibalization in a Competitive Duopolistic Market, International Transactions in Operational Research , 2013
Co-Authors: Haruvy, E., D. Miao, and K. E. Stecke

Between-Game Rule Learning in Dissimilar Symmetric Normal-Form Games, Games and Economic Behavior , 2012
Co-Authors: Haruvy, E. and D. Stahl

Relative Performance Information in Asset Markets: An Experimental Approach, Journal of Economic Psychology, 2012
Co-Authors: Schoenberg, Eric, and Ernan Haruvy

Two-Stage Pricing for Custom-Made Products, European Journal of Operational Research, 2012
Co-Authors: Haruvy, E., T. Li, S. Sethi

Are You Risk Averse over Other People’s Money? , Southern Economic Journal , 2011
Co-Authors: Chakravarty, S., G. Harrison, E. Haruvy, and E. Rutstrom

Challenges and Opportunities in Economics Experiments in Virtual Worlds, Southern Economic Journal , 2011

Group Identity in Markets, International Journal of Industrial Organization , 2011
Co-Authors: Li, S., K. Dogan, E. Haruvy

Remarks on Virtual World and Virtual Reality Experiments, Southern Economic Journal , 2011
Co-Authors: Harrisom, G., Haruvy, E., and E. Rutstrom

Social distance in a virtual world experiment, Games and Economic Behavior , 2011
Co-Authors: M. Fiedler, E. Haruvy and S. Li

Adaptive Behavior Leads to Under-diversification, J. of Economic Psychology , 2010
Co-Authors: Ben Zion, U., I. Erev, E. Haruvy and T. Shavit

Search and Choice in Online Consumer Auctions, Marketing Science , 2010
Co-Authors: Haruvy, E. and P. T. L. Popkowski Leszczyc

Two-stage Prize Promotions and the Value of Unresolved Uncertainty, Marketing Letters , 2010
Co-Authors: Erev, I. and E. Haruvy

Who should practice price discrimination using rebates in an asymmetric duopoly, Quantitative Marketing and Economics , 2010
Co-Authors: Dogan, K., E. Haruvy, and R. Rao

A choice prediction competition, for choices from experience and from description, J. of Behavioral Decision Making , 2009
Co-Authors: Erev, Ido, Eyal Ert, Alvin E. Roth, Ernan Haruvy, Stefan Herzog, Robin Hau, Ralph Hertwig, Terrence Stewart, Robert West, and Christian Lebiere

Bidder Motives in Cause Related Auctions, International Journal of Research in Marketing, 2009
Co-Authors: Haruvy, Ernan E. and Peter T.L. Popkowski Leszczyc

Internet Auctions, Foundations and Trends in Marketing , 2009
Co-Authors: Haruvy, E. and P. T. L. Popkowski Leszczyc

Testing Theories of Behavior for Extensive-Form Two-Player Two-Stage Games, Experimental Economics , 2009
Co-Authors: Stahl, D. and E. Haruvy

The impact of online auction duration, Decision Analysis , 2009
Co-Authors: Haruvy, E. and Peter Popkowski Leszczyc

The Lab versus the Virtual Lab and Virtual Field – An Experimental Investigation of Trust Games with Communication, J. of Economic Behavior & Organization , 2009
Co-Authors: Fiedler, M. and E. Haruvy

Competition between Auctions, Marketing Letters , 2008
Co-Authors: Haruvy, E., P. T. L. Popkowski Leszczyc, O. Carare, J. Cox, E. A. Greenleaf, W. Jank, S. Jap, Y.-H. Park, M. H. Rothkopf

Competition with Open Source as a Public Good, J. of Industrial and Management Optimization , 2008
Co-Authors: Haruvy, E., A. Prasad, S. Sethi, and R. Zhang

Inter-organizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions, Journal of Marketing Research, 2008
Co-Authors: Jap, S. and E. Haruvy

Level-n Bounded Rationality and Dominated Strategies in Normal-Form Games, Journal of Economic Behavior and Organization, 2008
Co-Authors: Stahl, D. O. and E. Haruvy

Level-n Bounded Rationality in Two-person Two-stage Games, Journal of Economic Behavior and Organization, 2008
Co-Authors: Stahl, D. O. and E. Haruvy

Open Source Development with a Commercial Complementary Product or Service, Production and Operations Management, 2008
Co-Authors: Haruvy, E., S. Sethi and J. Zhou

Subgame Perfection in Ultimatum Bargaining Trees, Games and Economic Behavior , 2008
Co-Authors: Stahl, D. and E. Haruvy

A Comparison of Buyer-Determined and Price-Based Multi-Attribute Mechanisms, Marketing Science, 2007
Co-Authors: Engelbrecht-Wiggans, R. Haruvy, E. and E. Katok

Equilibrium Selection and Bounded Rationality in Symmetric Normal-Form Games, Journal of Economic Behavior & Organization, 2007
Co-Authors: Haruvy, E. and D. O. Stahl

Equilibrium Selection and the Role of Information in Repeated Matching Markets, Economic Letters , 2007
Co-Authors: Haruvy, E. and U. Unver

Hierarchical Thinking and Learning in Rank Order Contests, Experimental Economics , 2007
Co-Authors: Carare, O., Haruvy, E., and A. Prasad

Risk Aversion and Under-hedging, Journal of Economics and Business , 2007
Co-Authors: Shavit, T. U. Benzion and Haruvy, E.

Social Distance and Reciprocity: An Internet Experiment, Journal of Economic Behavior and Organization , 2007
Co-Authors: Charness, G., E. Haruvy, and D. Sonsino

The Effect of Variability in Price on Consumer Brand Choice, Review of Marketing Science, 2007
Co-Authors: Murthi, B. P. S., Haruvy, Ernan, and Zhang, He

The Impact of Prior Choices on Subsequent Valuations, Management Science , 2007
Co-Authors: Ofek, E., M. Yildiz and E. Haruvy

The Link Between Incentives and Product Performance in Open Source Development: An Empirical Investigation, Global Business and Economics Review , 2007
Co-Authors: Chakravarty, S., E. Haruvy and F. Wu

Traders’ Expectations in Asset Markets: Experimental Evidence, American Economic Review, 2007
Co-Authors: Haruvy, E., Y. Lahav and C. Noussair

Other-regarding preferences: Egalitarian warm glow, empathy, and group size, Journal of Economic Behavior & Organization , 2006
Co-Authors: Stahl, D. O. and E. Haruvy

The Dynamics and Unique Characteristics of the Law Clerk Matching: An Experimental Investigation, J. of Economic Dynamics and Control , 2006
Co-Authors: Haruvy, E., A. Roth, and U. Unver

The Effect of Short Selling on Bubbles and Crashes in Experimental Spot Asset Markets, , Journal of Finance , 2006
Co-Authors: Haruvy, E. and C. Noussair

Variable Pricing in Oligopoly Markets, Journal of Business , 2006
Co-Authors: Bass, F., E. Haruvy and A. Prasad

Freeware as a Competitive Deterrent, Information Economics and Policy , 2005
Co-Authors: Haruvy, E. and A. Prasad

Generality, Repetition and the Role of Descriptive Learning Models, Journal of Mathematical Psychology, 2005
Co-Authors: Erev, I. and E. Haruvy

Adaptive Portfolio Allocation with Options, Journal of Behavioral Finance, 2004
Co-Authors: Benzion, U., E. Haruvy, and T. Shavit

Deductive versus Inductive Equilibrium Selection: Experimental Results, Journal of Economic Behavior and Organization, 2004
Co-Authors: Haruvy, E. and D. Stahl

Seller Rating, Price, and Default in Online Auctions, J. of Interactive Marketing, 2004
Co-Authors: Bruce, N., E. Haruvy and R. Rao

Software Piracy: Market penetration in the Presence of Network Externalities, Journal of Business , 2004
Co-Authors: Haruvy, E., V. Mahajan, and A. Prasad

The inefficiency of splitting the bill, Economic Journal , 2004
Co-Authors: Gneezy, Uri, E. Haruvy, and H. Yafe

Deadline in bargaining: Evidence from the reverse ultimatum game, Games and Economic Behavior, 2003
Co-Authors: Gneezy, U., E. Haruvy, and A. Roth

Harvesting Altruism in Open Source Software Development, Journal of Optimization Theory and Applications, 2003
Co-Authors: Haruvy, E., A. Prasad, and S. Sethi

Altruism, Equity and Reciprocity in a Gift-Exchange Experiment: An Encompassing Approach, Games and Economic Behavior, 2002
Co-Authors: Charness, G. and E. Haruvy

Aspiration-based and Reciprocity-based Rules in Learning Dynamics for Symmetric Normal-Form Games, Journal of Mathematical Psychology, 2002
Co-Authors: Stahl, D. and E. Haruvy

Frequent Probabilistic Punishment in Law Enforcement, Economics of Governance, 2002
Co-Authors: Perry, O., I. Erev and E. Haruvy

Identification and Testing of Modes in Beliefs, Journal of Mathematical Psychology, 2002

Reinforcement Learning and the Prevention of Data Catastrophes, J. of Managerial Psychology, 2002
Co-Authors: Yehiam, E., E. Haruvy, and I. Erev

Modeling and Testing for Heterogeneity in Observed Strategic Behavior, Review of Economics & Statistics , 2001
Co-Authors: Haruvy, E., D. Stahl, and P. Wilson

Optimal freeware quality in the presence of network externalities: An Evolutionary Game Theoretical Approach , Journal of Evolutionary Economics, 2001
Co-Authors: Haruvy, E. and A. Prasad

The Medium Prizes Paradox: Evidence from a Simulated Casino, J. of Risk and Uncertainty , 2001
Co-Authors: Haruvy E., I. Erev, and D. Sonsino

Self-serving Biases in a Simulated Labor Relationship, Journal of Managerial Psychology , 2000
Co-Authors: Charness, G. and E. Haruvy

Evidence for Optimistic and Pessimistic Behavior in Normal-Form Games, Economics Letters , 1999
Co-Authors: Haruvy, E., D. Stahl, and P. Wilson

Optimal Product Strategies in the Presence of Network Externalities, Information Economics and Policy , 1998
Co-Authors: Haruvy, E. and A. Prasad



Fang Wu

Complements or Substitutes? Internal Technological Strength, Competitor Alliance Participation and Innovation Development, Journal of Product Innovation Management, 2013
Co-Authors: Xu, Shichun and Erin Cavusgil

Dealing with Market Dynamism: The Role of Reconfiguration in Global Account Management, Management International Review, 2011
Co-Authors: Shi, Linda

Technological Capability, Strategic Flexibility, and Product Innovation, Strategic Management Journal, 2010
Co-Authors: Zhou, Kevin

Overcoming Export Manufacturer’s Dilemma in International Expansion, Journal of International Business Studies, 2007
Co-Authors: Rudolf R. Sinkovics, S. Tamer. Cavusgil and Anthony S. Roath

The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model, IEEE Transactions on Engineering Management, 2007
Co-Authors: George A. Zsidisin and Anthony Ross

The Link between Incentives and Product Performance in Open Source Development: An Empirical Investigation, Global Business and Economics Review, 2007
Co-Authors: Chakravarty, Sujoy, Ernan Haruvy

Organizational Learning, Commitment and Joint Value Creation in Interfirm Relationships, Journal of Business Research, 2006
Co-Authors: S. Tamer Cavusgil

The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View, Industrial Marketing Management, 2006
Co-Authors: Sengun Yeniyurt, Daekwan Kim and S. Tamer Cavusgil

Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors, Marketing Theory, Special Issue on E-Marketing, 2005
Co-Authors: Yikuan Lee

An Analysis of e-Business Adoption and its Impact on Business Performance, Journal of the Academy of Marketing Science, 2003
Co-Authors: Vijay Mahajan and Sridhar Balasubramanian



Howard Dover

Social Selling Index Score: Using LinkedIn to Build Social Selling Skills in the Classroom, Journal of Selling, 2016
Co-Authors: Robert Peterson

Developing Professional Social Networks: Student Outcomes Using LinkedIn, Journal of Selling, 2015
Co-Authors: Rob Peterson and Gary Selden

Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs, Marketing Education Review, 2014
Co-Authors: Robert Peterson

Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs, Marketing Education Review, 2014
Co-Authors: Robert Peterson

Moving Beyond Consultation and into Action with a Client Project, American Journal of Business Education, 2012

Moving Beyond Consultation and into Action with a Client Project, American Journal of Business Education, 2012
Co-Authors: Sara Ewing

Time Pressure, Time Saving and Online Shopping: Exploring A Contradiction, Journal of Applied Business Research, 2009
Co-Authors: Palmela L. Alreck, Gerard R. DiBartolo, Memo Diriker, Kirsten A. Passyn, Robert B. Settle

Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
Co-Authors: B.P.S. Murthi



Julie Haworth

A Case of Public Trust, Collective Action and Water, Journal of Public Administration and Governance, 2018
Co-Authors: James Harrington, John McCaskill



Nanda Kumar

Product Line Bundling: Why Airlines Bundle High-End while Hotels Bundle Low-End, Marketing Science, 2017
Co-Authors: Steven M. Shugan, Jihwan Moon and Qiaoni Shi

Price-Matching Guarantees with Endogenous Consumer Search, Management Science, 2016
Co-Authors: Juncai Jiang and Briant T. Ratchford

Consumer Stockpiling and Competitive Promotional Strategies, Marketing Science, 2014
Co-Authors: Manish Gangwar and Ram C. Rao

Content Provision Strategies in the Presence of Peer-to-Peer Networks, Information Systems Research, 2012
Co-Authors: Monica Johar and Vijay Mookerjee

Pricing Models for Online Advertising: CPM versus CPC (2010), Information Systems Research, 2012
Co-Authors: Kursad Asdemir and Varghese S. Jacob

Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects, Journal of Retailing, 2010
Co-Authors: Suresh Radhakrishnan and Ram C. Rao

Price Competition with Repeat, Loyal Buyers, Quantitative Marketing and Economics, 2007
Co-Authors: Eric Anderson

On Complementing the Retail Channel with a Direct Online Channel, Quantitative Marketing and Economics, 2006
Co-Authors: Ranran Ruan

On Customized Products, Standard Products and Competition, Marketing Science, 2006
Co-Authors: Niladri Syam

Using Basket Information for Intelligent Supermarket Pricing, Marketing Science, 2006
Co-Authors: Ram Rao

Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs, Journal of Economic Theory, 2004
Co-Authors: Eric Anderson and Surendra Rajiv

Effective Category Management Depends on the Role of the Category, Journal of Retailing, 2001
Co-Authors: Sanjay Dhar and Steve Hoch

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing Science, 2001
Co-Authors: Surendra Rajiv and Abel Jeuland



Norris Bruce

Nonparametric Bayesian Dynamic Methods: Applications to Linear and Nonlinear Advertising Models, Journal of Marketing Research, 2019
Co-Authors: Single-Authored Publication

Should Sequels Differ from Original Movies in Pre-Launch Advertising Schedule? Lessons from Consumers’ Online Search Activity, International Journal of Research in Marketing, 2018
Co-Authors: Ho Kim

A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement, Journal of Marketing Research, 2016
Co-Authors: B.P Murthi and Ram Rao

Discovering How Advertising Grows Sales and Builds Brands, Journal of Marketing Research, 2012
Co-Authors: Kay Peters, and P. Naik

Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products, Journal of Marketing Research, 2012
Co-Authors: Natasha Foutz, and Ceren Kolsarici

Pooling and Forgetting Effects in Multi-Theme Advertising: Tracking the Advertising Sales Relationship with Particle Filters, Marketing Science, 2008

Wear-out Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Ad-Sales Relationship, Marketing Science, 2007
Co-Authors: Frank Bass, B. P. S Murthi, and S. Majumdar

Enabling the willing: Consumer Rebates for Durable Goods, Marketing Science, 2006
Co-Authors: P. Desai and R. Staelin

The trade Promotion of Durable Goods: Theory and Empirical Evidence, , Journal of Marketing Research, 2005
Co-Authors: P. Desai, P., R. Staelin

Feedback Trust and Reputation in Online Pricing, Journal of Interactive Marketing, 2004
Co-Authors: R. Rao and E. Haruvy



Ram Rao

Consumer Stockpiling and Competitive Promotional Strategies, Marketing Science, 2014
Co-Authors: Manish Gangwar, Nanda Kumar

Package size and competition, Marketing Science, 2012

Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing , 2012
Co-Authors: B.P.S. Murthi

Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes, B.P.S. Murthi

Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects, Journal of Retailing, 2010
Co-Authors: Nanda Kumar, Suresh Radhakrishnan

Who Should Practice Price Discrimination Using Rebates in an Asymmetric Duopoly, Quantitative Marketing and Economics, 2010
Co-Authors: Kutsal Dogan, Ernan Haruvy

Why IT Managers don't go for cyber-insurance product, Commun. ACM, 2009
Co-Authors: Tridib Bandhyopadhyay, Vijay S. Mookerjee

Acquisition, Affinity and Rewards - Do they stay or do they go?, Journal of Financial Services Marketing , 2008
Co-Authors: Erin Steffes, B.P.S. Murthi

Dynamic Network-Based Discriminatory Pricing, Journal of Optimization Theory and Applications, 2006
Co-Authors: Gila E. Fruchter, and Mengze Shi

Using Basket Composition Data for Intelligent Supermarket Pricing, Marketing Science, 2006
Co-Authors: Nanda Kumar

Seller Rating, Price, and Default in Online Auctions, Journal of Interactive Marketing, 2004
Co-Authors: Norris Bruce, Ernan Haruvy

Responding to the Pioneer, Marketing Letters, 2003
Co-Authors: Dimitri Vakratsas, and G. Kalyanaram

Consistent Assortment Provision and Service provision in a Retail Environment, Marketing Science, 2002
Co-Authors: Trichy Krishnan, Kitty Koelemeijer

An Analysis of Advertising Royalty in Franchise Contracts, Journal of Marketing Channels, 2001
Co-Authors: Shuba Srinivasan

Dynamic Two-Part Tariff for a Network Service, Journal of Service Research, 2001

Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets, Marketing Science, 2001
Co-Authors: Niladri Syam

Supermarket Competition: The Case of Every Day Low Pricing, Marketing Science, 1997
Co-Authors: Rajiv Lal

Food Fight, Digest of Management Research, 1996

Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?, Journal of Marketing, 1995
Co-Authors: Giles D'Souza

Double Couponing and Retail Pricing in a Couponed Category, Journal of Marketing Research, 1995
Co-Authors: Trichy V. Krishnan

Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
Co-Authors: Ramesh Arjunji and B.P.S. Murthi

Why are Royalty Rates Higher in Service Type Franchises?, Journal of Economics & Management Strategy, 1995
Co-Authors: Shuba Srinivasan

A Simulation Study of Alternative Methods to Infer Market Structures, European Journal of Operations Research, Special Issue on Stochastic Choice Models, 1994
Co-Authors: Dipak C. Jain

Stochastic Modeling of Variety Seeking in Choice Behavior, Marketing Science, 1994
Co-Authors: Minakshi Trivedi, Frank M. Bass

Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles, Marketing Science, 1993
Co-Authors: V. Padmanabhan

Promoting to Strategic Consumers, Managerial and Decision Economics, 1992

Pricing and Promotions in Asymmetric Duopolies, Marketing Science, 1991

An Empirical Analysis of National and Local Advertising Effect on Price Elasticity, Journal of Marketing Letters, 1990
Co-Authors: Peter T. L. Popkowski Leszczyc

Compensating Heterogeneous Sales forces: Some Explicit Solutions, Marketing Science, 1990

Effect of Price on the Demand for Durables: Modeling, Estimation and Findings, Journal of Business Economics and Statistics, 1990
Co-Authors: Dipak C. Jain

The Role of Experience in Information Use and Decision Making by Marketing Managers, Journal of Marketing Research, 1990
Co-Authors: W. Steven Perkins

The Capacitated Transportation-Production Problem: Computational Experience, Engineering Costs and Production Economics, 1989
Co-Authors: Timothy L. Shaftel

Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies, Annales Des Telecommunications, 1987
Co-Authors: Kay L. Keck

Skimming Pricing for a Class of Diffusion Models, Optimal Control Applications & Methods, 1986

A Note on Optimal and Near Optimal Advertising Strategies, Management Science, 1985

Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation, Journal of Marketing Research, 1985
Co-Authors: Frank M. Bass

Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis, Optimal Control Applications & Methods, 1984

Organization and Effectiveness of the Multiple Product Sales Force, Journal of Personal Selling & Sales Management, 1984
Co-Authors: Ronald E. Turner

Computational Experience on an Algorithm for the Transportation Problem with Non-Linear Objective Functions, Naval Research Logistics Quarterly, 1980
Co-Authors: Timothy L. Shaftel

Pre-empting an Alert Rival: Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry, The Bell Journal of Economics, 1979
Co-Authors: David P. Rutenberg

Multilocation Plant Sizing and Timing, Management Science, 1977
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Sanjay Jain

Pricing and Product Design for Vice Goods: A Strategic Analysis, Marketing Science, 2018
Co-Authors: Krista Li

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness, Management Science, 2016
Co-Authors: Krista Li

Branding Conspicuous Goods: An Analysis of the Effect of Social Influence and Competition, Management Science , 2015
Co-Authors: Wilfred Amaldoss

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision, Marketing Science, 2012

Self Control and Incentives: An Analysis of Multi-Period Quota Plans, Marketing Science, 2012

Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation, Management Science, 2010
Co-Authors: Amaldoss, Wilfred

Pricing Digital Product Lines: A Model and Application for the National Academies Press, Marketing Science, 2009
Co-Authors: Kannan, P.K. and Barbara Pope

Self Control and Optimal Goals: A Theoretical Analysis, Marketing Science, 2009

Digital Piracy: A Competitive Analysis, Marketing Science, 2008

Experiments on Strategic Choices and Markets, Marketing Letters, 2008
Co-Authors: Amaldoss, Wilfred, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Noah Lim, John Morgan, Ryan Oprea, Joydeep Srivastava

Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis, Management Science, 2008
Co-Authors: Amaldoss, Wilfred

Trading Up: A Strategic Analysis of Reference Group Effects, Marketing Science, 2008
Co-Authors: Amaldoss, Wilfred

Conspicuous Consumption and Sophisticated Thinking, Management Science, 2005
Co-Authors: Amaldoss, Wilfred

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects, Journal of Marketing Research, 2005

An Analysis of the Impact of Social Factors on Purchase Behavior, Review of Marketing Science, 2002
Co-Authors: Amaldoss, Wilfred

David vs. Goliath: An Analysis of Asymmetric Mixed Strategy Games and Experimental Evidence, Management Science, 2002
Co-Authors: Amaldoss, Wilfred

Pricing of Information Products on Online Servers: Issues, Models and Analysis, Management Science, 2002
Co-Authors: P.K. Kannan

Truth or Consequences: An Analysis of Vaporware and New Product Announcements, Journal of Marketing Research, 2001
Co-Authors: Bayus, Barry and Ambar Rao

An Empirical and Theoretical Analysis of Price Matching Refund Policies, Journal of Marketing Research, 2000
Co-Authors: Joydeep Srivastava

Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry, Journal of Marketing Research, 1997
Co-Authors: Bayus, Barry and Ambar Rao

Improving Productivity by Periodic Performance Evaluation: A Bayesian Stochastic Model, Management Science, 1995
Co-Authors: Fernandez, Emmanuel, Hau Lee, Ambar Rao and M.R. Rao

Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness, Management Science
Co-Authors: Li, Jiaoyang



Upender Subramanian

Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?, Management Science, 2017
Co-Authors: Ozalp Ozer, Yu Wang

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites, Management Science, 2016
Co-Authors: Ram C Rao

Platforms: A Multiplicity of Research Opportunities, Marketing Letters, 2014
Co-Authors: S Sriram, Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver

The Strategic Value of Low-Value Customers, Management Science, 2014
Co-Authors: Jagmohan S. Raju, Z. John Zhang

Exclusive Handset Arrangements in the Wireless Industry, Marketing Science, 2013
Co-Authors: Jagmohan S. Raju, Z. John Zhang

Competitive Implications of Using a Category Captain, Management Science, 2010
Co-Authors: Jagmohan S. Raju, Sanjay K. Dhar, Yusong Wang



Xiaolin Li

Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention, Journal of Marketing Research, 2018
Co-Authors: Madhu Viswanathan, Om Narasimhan, George John



Ying Xie

An Empirical Study of Physicians' Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy, Journal of Marketing Analytics, 2014
Co-Authors: Xiaojing Dong

The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing Science, 2014
Co-Authors: Xiaojing Dong and Ramkumar Janakiraman

Facilitating Fit-Revelation in the Competitive Market, Management Science, 2013
Co-Authors: Z. Jane Gu

The Influence of the Number of Presented Symptoms in Product-Claim Direct-to- Consumer Advertising on Behavioral Intentions, International Journal of Pharmaceutical and Healthcare Marketing, 2013
Co-Authors: Nikki Lee-Wingate

Treatment Effectiveness and Side-effects: A Model of Physician Learning, Management Science, 2013
Co-Authors: Tat Chan and Chakravarthi Narasimhan

Competition in a Status Goods Market, Journal of Marketing Research, 2012
Co-Authors: Dmitri Kuksov

Measuring the Value of Customer Acquisition from Google Search Advertising, Marketing Science, 2011
Co-Authors: Tat Chan and Chunhua Wu

Consumer Perceptions of Product-Claim versus Help-Seeking Direct-to-Consumer Advertising, International Journal of Pharmaceutical and Healthcare Marketing, 2010
Co-Authors: Nikki Lee-Wingate

Pricing, Frills, and Customer Ratings, Marketing Science, 2010
Co-Authors: Dmitri Kuksov

The Role of Targeted Communication and Contagion in Product Adoption, Marketing Science, 2008
Co-Authors: Puneet Manchanda and Nara Youn

Hedging Your Bets: Assessing the Outcome, Journal of Marketing Research, 2007
Co-Authors: Susan Jung Grant

Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry, Marketing Letters, 2005
Co-Authors: Manchanda, P., Wittink, D., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S., Misra, S., Mizik, N., Narayanan, S., Steenburg, T., Wieringa, J. E., and Wosinska, M.