List of Published Works
The Jindal School of Management is proud of the intellectual contributions of its faculty and its ongoing commitment to research. A list of all published works from current faculty for the last six years are provided here.
To request a copy of a particular work, forward a request to the appropriate contact:
| Academic Area | Contact |
|---|---|
| Accounting | Kathleen Milam |
| Finance / Managerial Economics | Lily Banh |
| Information Systems | Aylin Calisir |
| Operations Management | Amanda Besch |
| Marketing | Malissa Cloer |
* The co-authors are not listed in the same priority sequence as they are listed in the journals.
Understanding the Difference between Opportunistic and Needy Customers' Borrowing Behavior: A New Approach to Segment Current Credit Card Customers, Internationsl Journal of Bank Marketing, 2023
Co-Authors: Keyvan Kasaian, Erin Steffes
Effect of Teaser Rates on New Credit Card Customer’s Spending and Borrowing: An Empirical Analysis, International Journal of Bank Marketing, 2022
Co-Authors: Keyvan Kasaian, Erin Steffes
Marketing in a Data-driven digital world: Implications for the role and scope of marketing, Journal of Business Research, 2020
Co-Authors: Denish Shah
The Effect of Promotional Interest Rates on Customer Borrowing and Payment Behavior in the Credit Card Industry, Journal of Financial Services Marketing, 2019
Co-Authors: Marina Girju, Erin Steffes
A Dynamic Model for Digital Advertising: The effects of Ad Formats and Creative Content, Journal of Marketing Research, 2016
Co-Authors: Norris Bruce, Ram C. Rao
A Descriptive Analysis of Publications in Marketing Science over its History, Marketing Science, 2015
Co-Authors: Ram C. Rao and Brian T. Ratchford
Maximizing Revenue Through Two-Dimensional Shelf Space Allocation, Production and Operations Management, 2015
Co-Authors: Chelliah Sriskandarajah, Milind Dawande and Neil Geismar
Note on Shift in Demand for Music: Online Music Piracy, Physical Music Sales, and Digital Music Sales, Journal of Organizational Computing and Electronic Commerce, 2014
Co-Authors: Byungwan Koh and Srinivasan Raghunathan
An Empirical Analysis of Strategic Groups in the Airline Industry Using Latent Class Regressions, Managerial and Decision Economics, 2013
Co-Authors: Abdul Rasheed and Irene Goll
Developing a Measure of Risk Adjusted Revenue (RAR) in Credit Cards Market: Implications for Customer Relationship Management, European Journal of Operational Research, 2013
Co-Authors: Shweta Singh and Erin Steffes
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching, Journal of Interactive Marketing, 2013
Co-Authors: Bakhtiari Ali and Erin Steffes
Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing, 2012
Co-Authors: Ram C. Rao
What Price Loyalty? A Fresh Look at Loyalty Programs in the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Abdul Rasheed
Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes and Ram C. Rao
Acquisition, Affinity and Rewards – Do they Stay or Do they Go?, Journal of Financial Services Marketing , 2008
Co-Authors: Erin Steffes and Ram C. Rao
When Old is Gold: The Role of Business Longevity in Risky Situations, Journal of Marketing, 2008
Co-Authors: Preyas Desai and Ajay Kalra
The Effect of Variability in Price on Consumer Brand Choice, Review of Marketing Science, 2007
Co-Authors: Ben Zhang and Ernan Haruvy
The Impact of Racial Diversity on Intermediate and Long Term Performance: The Moderating Role of Environmental Context, Strategic Management Journal, 2007
Co-Authors: Orlando Richard and Kiran Ismail
Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of Advertising-Sales Relationship, Marketing Science, 2007
Co-Authors: Frank Bass, Norris Bruce, and Sumit Majumdar
Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
Co-Authors: Howard Dover
The Role of the Management Sciences in Research on Personalization, Management Science, 2003
Co-Authors: Sumit Sarkar
Relative Performance Evaluation of Mutual Funds: A Non-parametric Approach, Journal of Business Finance and Accounting, 2001
Co-Authors: Yoon Choi
Consumers' Extent of Evaluation in Brand Choice, Journal of Business, 1999
Co-Authors: Kannan Srinivasan
Performance of The Integrated Random Coefficients Covariance Probit Model: A Simulation Study and an Empirical Application, International Journal of Research in Marketing, 1998
Co-Authors: Kannan Srinivasan
Efficiency of Mutual Funds and Portfolio Performance Measurement: A Non-parametric Approach, European Journal of Operational Research, 1997
Co-Authors: Yoon K. Choi, and Preyas Desai
Controlling for Observed and Unobserved Managerial Skills in Determining Order-of-Entry Effects on Market Share, Journal of Marketing Research, 1996
Co-Authors: Kannan Srinivasan, Gurumurthy Kalyanaram
Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
Co-Authors: Ram C. Rao, Ramesh Arjunji
Operating Decisions, Supplier Availability and Quality: Search for Single Sourcing, Journal of Operations Management, 1995
Co-Authors: Sunder Kekre, B.P.S. Murthi, and Kannan Srinivasan
Robustness of the Negative Binomial Distribution to Model Purchase Incidence: A Simulation Study, Communications in Statistics: Simulation and Computation, 1993
Co-Authors: Kannan Srinivasan, and Pandu R.Tadikamalla
Measuring Retail Performance in an Omni-channel world, Journal of Marketing Channels, 2020
Co-Authors: M.Zuberi
The Intellectual Ecology of Mainstream Marketing Research: An Inquiry into the Place of Marketing in the Family of Business Disciplines, Journal of the Academy of Marketing Science, 2014
Co-Authors: T. Clark, T.M. Key, M. Hodis
Strategy – Performance Relationships in Service Firms: A Test for Equifinality, Journal of Managerial Issues, 2003
Co-Authors: D. Jennings and F.B. Lawrence
Exchange Rate Pass-Through and International Pricing Strategy: A Conceptual Framework and Research Propositions, Journal of International Business Studies, 1999
Co-Authors: T.A. Clark and M. Kotabe
International Services: Perspectives At Century’s End, Journal of Services Marketing, 1999
Co-Authors: T.A. Clark
Toward a Theory of International Services: Marketing Intangibles in a World of Nations, ournal of International Marketing, 1996
Co-Authors: T.A.Clark and T. Smith
Content Analysis of U.S. and Indian Magazine Advertising, Journal of International Consumer Marketing, 1995
Co-Authors: J. B. Hunt and C. S. Madden
Is the Japanese Marketing System Changing? - An Empirical Study, International Business Review, 1995
Co-Authors: J.A. McKinney
The Effect of Business Strategy Type on Marketing Organization Design, Product-Market Growth Strategies, Relative Marketing Effort, and Organization Performance, Journal of Marketing Theory and Practice, 1995
Co-Authors: L.B. Chonko
Willingness to Buy from Eastern Bloc Countries: U.S. Consumers Before and After Political Changes in Eastern Europe, Journal of Euromarketing, 1992
Co-Authors: J.R. Lumpkin, C. S. Madden, and S. L. True
Symbiotic Marketing Revisited, Journal of Marketing, 1986
Co-Authors: P. Varadarajan
Benefits of Customer Loyalty in Markets with Endogenous Search Costs, Management Science, 2020
Co-Authors: Mohammad Zia
Opinion Leaders and Product Variety, Marketing Science, 2019
Co-Authors: Chenxi Liao
The Performance Measurement Trap, Marketing Science, 2019
Co-Authors: J. Miguel Villas-Boas
When Showrooming Increases Retailer Profit, Jpurnal of Marketing Research, 2018
Co-Authors: Chenxi Liao
Free In-Network Pricing as an Entry-Deterrence Strategy, Quantitative Marketing and Economics, 2017
Co-Authors: Tingting He and Chakravarthi Narasminhan
In-Store Advertising by Competitors, Marketing Science, 2017
Co-Authors: Ashutosh Prasad and Mohammad Zia
Signaling Low Margin through Assortment, Management Science, 2017
Co-Authors: Yuanfang Lin
Understanding Branding in a digitally empowered world, International Journal of Research in Marketing, 2016
Co-Authors: Tulin Erdem, Kevin Lane Keller and Rik Pieters
The Bright Side of Loss Aversion in Dynamic and Competitive Markets, Marketing Science, 2014
Co-Authors: Kuksov, Dmitri, and Kangkang Wang
Advertising and Consumers’ Communication, Marketing Science, 2013
Co-Authors: Kuksov, Dmitri, Ron Shachar, and Kangkang Wang
Model of the ‘It’ Products in Fashion, Marketing Science, 2013
Co-Authors: Kangkang Wang
Competition in a Status Goods Market, Journal of Marketing Research, 2012
Co-Authors: Kuksov, Dmitri, and Ying Xie
Competition in Shopping Experience, Marketing Science, 2012
Co-Authors: Iyer, Ganesh, and Dmitri Kuksov
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits, Marketing Science, 2012
Co-Authors: Tingting He, Chakravarthi Narasimhan
Consumer Feelings and Equilibrium Product Quality, Journal of Economics and Management Strategy, 2010
Co-Authors: Iyer, Ganesh, and Dmitri Kuksov
Information Provision in a Vertically Differentiated Competitive Marketplace, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and Yuanfang Lin
Pricing, Frills, and Customer Ratings, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and Ying Xie
When More Alternatives Lead to Less Choice, Marketing Science, 2010
Co-Authors: Kuksov, Dmitri, and J. Miguel Villas-Boas
Communication Strategy in Partnership Selection, Quantitative Marketing and Economics, 2009
Endogeneity and Individual Consumer Choice, Journal of Marketing Research, 2008
Co-Authors: Kuksov, Dmitri, and J. Miguel Villas-Boas
Brand Value in Social Interaction, Management Science, 2007
The Effects of Costs and Competition on Slotting Allowances, Marketing Science, 2007
Co-Authors: Kuksov, Dmitri, and Amit Pazgal
Search, Common Knowledge, and Competition, Journal of Economic Theory, 2006
Incorporating Behavioral Anomalies in Strategic Models, Marketing Letters, 2005
Co-Authors: Chakravarthi Narasimhan, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Rick Staelin, George Wu, Z. John Zhang
Buyer Search Costs and Endogenous Product Design, Marketing Science, 2004
Cogrowth Series of Free Products of Finite and Free Groups, Glasgow Mathematical Journal, 1999
On Rationality of the Cogrowth Series, Proceedings of the American Mathematical Society, 1998
Generalized Boole Transforms, Russian Mathematical Surveys, 1993
The Ambidextrous Patterns for Managing Technological and Marketing Innovations, Industrial Marketing Management, 2020
Co-Authors: Shaoling Zhang and Tanya Tang
Information Technology Resources, Innovativeness, and Supply Chain Capabilities as Drivers of Business Performance: A Retrospective and Future Research Directions, Industrial Marketing Management, 2019
Co-Authors: Sengun Yeniyurt, Daekwan Kim, & S. Tamer Cavusgil
The Impact of Customer Involvement on New Product Development: Contingent and Substitutive Effects, Journal of Product innovation Management, 2017
Co-Authors: Anna Cui
Utilizing Customer Knowledge in Innovation: Antecedents and Impact of Customer Involvement on New Product Performance, Journal of the Academy of Marketing Science, 2016
Co-Authors: Anna Cui
Balancing Market Exploration and Market Exploitation in Product Innovation: A Contingency Perspective, International Journal of Research in Marketing, 2015
Co-Authors: Zhang, Haisu, Fang Wu and Anna Cui
Leveraging Boundary Spanning Capabilities to Encourage Supplier Investment: A Comparative Study, Industrial Marketing Management, 2015
Co-Authors: Zhang, Chun, Fang Wu and John Henke
Complements or Substitutes? Internal Technological Strength, Competitor Alliance Participation and Innovation Development, Journal of Product Innovation Management, 2013
Co-Authors: Xu, Shichun and Erin Cavusgil
Dealing with Market Dynamism: The Role of Reconfiguration in Global Account Management, Management International Review, 2011
Co-Authors: Shi, Linda
Technological Capability, Strategic Flexibility, and Product Innovation, Strategic Management Journal, 2010
Co-Authors: Zhou, Kevin
Overcoming Export Manufacturer’s Dilemma in International Expansion, Journal of International Business Studies, 2007
Co-Authors: Rudolf R. Sinkovics, S. Tamer. Cavusgil and Anthony S. Roath
The Antecedents and Outcomes of E-Procurement Adoption: an Integrative Model, IEEE Transactions on Engineering Management, 2007
Co-Authors: George A. Zsidisin and Anthony Ross
The Link between Incentives and Product Performance in Open Source Development: An Empirical Investigation, Global Business and Economics Review, 2007
Co-Authors: Chakravarty, Sujoy, Ernan Haruvy
Organizational Learning, Commitment and Joint Value Creation in Interfirm Relationships, Journal of Business Research, 2006
Co-Authors: S. Tamer Cavusgil
The Impact of Information Technology on Supply Chain Capabilities and Firm Performance: A Resource-Based View, Industrial Marketing Management, 2006
Co-Authors: Sengun Yeniyurt, Daekwan Kim and S. Tamer Cavusgil
Determinants of E-Communication Adoption: The Internal Push Versus External Pull Factors, Marketing Theory, Special Issue on E-Marketing, 2005
Co-Authors: Yikuan Lee
An Analysis of e-Business Adoption and its Impact on Business Performance, Journal of the Academy of Marketing Science, 2003
Co-Authors: Vijay Mahajan and Sridhar Balasubramanian
Global Perspectives of Sales Enablement: Constituents, Services, and Metrics", Industrial Marketing Management, 2020
Co-Authors: Robert M. Peterson
Sales enablement: conceptualizing and developing a dynamic capability, Journal of the Academy of Marketing Science, 2020
Co-Authors: Howard Dover, Robert Patterson, Scott Friend, and Avinash Malshe
What is SalesEnablement? Definitions, Domain, and Agenda, Journal of Selling, 2020
Co-Authors: Robert Peterson
Social Selling Index Score: Using LinkedIn to Build Social Selling Skills in the Classroom, Journal of Selling, 2016
Co-Authors: Robert Peterson
Developing Professional Social Networks: Student Outcomes Using LinkedIn, Journal of Selling, 2015
Co-Authors: Rob Peterson and Gary Selden
Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs, Marketing Education Review, 2014
Co-Authors: Robert Peterson
Moving Beyond Consultation and into Action with a Client Project, American Journal of Business Education, 2012
Co-Authors: Sara Ewing
Time Pressure, Time Saving and Online Shopping: Exploring A Contradiction, Journal of Applied Business Research, 2009
Co-Authors: Palmela L. Alreck, Gerard R. DiBartolo, Memo Diriker, Kirsten A. Passyn, Robert B. Settle
Asymmetric Effects of Dynamic Usage Behavior on Duration in Subscription Based Online Service, Journal of Interactive Marketing, 2006
Co-Authors: B.P.S. Murthi
"Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry, Marketing Science, 2022
Co-Authors: Bart J. Bronnenberg & Jean-Pierre Dubé
Random-Coefficients Logit Demand Estimation with Zero-Valued Market Shares, Marketing Science, 2021
Co-Authors: Jean-Pierre Dube, Ali Hortacsu
A Case of Public Trust, Collective Action and Water, Journal of Public Administration and Governance, 2018
Co-Authors: James Harrington, John McCaskill
Estimation of High-Dimensional Seemingly Unrelated Regression Models, Econometric Reviews, 2020
Co-Authors: Lidan Tan, Khai Chiong and Roger Moon
“Random Projection Estimation of Discrete-Choice Models with Large Choice Setsâ€, Management Science, 2019
Co-Authors: Matt Shum
“Estimation of Graphical Models using the L1,2 Normâ€, The Econometrics Journal, 2018
Co-Authors: Roger Moon
“Duality in Dynamic Discrete Choice Modelsâ€, Quantitative Economics, 2016
Co-Authors: Alfred Galichon and Matt Shum
Effect of Appeal Content on Fundraising Success and Donor Behavior, Journal of Business Research, 2021
Co-Authors: Juncai Jiang, Sriharsha Kamatham and Parneet Pahwa
Pricing Under Dynamic Competition When Loyal Consumers Stockpile, Marketing Science, 2020
Co-Authors: Manish Gangwar and Ram C. Rao
Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior, Customer Needs and Solutions, 2018
Co-Authors: Vithala R. Rao, Gary Russell, Hemant Bhargava, Alan Cooke, Tim Derdenger, Hwang Kim, Irwin Lewin, Yu Ma, Nitin Mehta, John Pracejus and R. Venkatesh
Product Line Bundling: Why Airlines Bundle High-End while Hotels Bundle Low-End, Marketing Science, 2017
Co-Authors: Steven M. Shugan, Jihwan Moon and Qiaoni Shi
Price-Matching Guarantees with Endogenous Consumer Search, Management Science, 2016
Co-Authors: Juncai Jiang and Briant T. Ratchford
Consumer Stockpiling and Competitive Promotional Strategies, Marketing Science, 2014
Co-Authors: Manish Gangwar and Ram C. Rao
Content Provision Strategies in the Presence of Peer-to-Peer Networks, Information Systems Research, 2012
Co-Authors: Monica Johar and Vijay Mookerjee
Pricing Models for Online Advertising: CPM versus CPC (2010), Information Systems Research, 2012
Co-Authors: Kursad Asdemir and Varghese S. Jacob
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects, Journal of Retailing, 2010
Co-Authors: Suresh Radhakrishnan and Ram C. Rao
Price Competition with Repeat, Loyal Buyers, Quantitative Marketing and Economics, 2007
Co-Authors: Eric Anderson
On Complementing the Retail Channel with a Direct Online Channel, Quantitative Marketing and Economics, 2006
Co-Authors: Ranran Ruan
On Customized Products, Standard Products and Competition, Marketing Science, 2006
Co-Authors: Niladri Syam
Using Basket Information for Intelligent Supermarket Pricing, Marketing Science, 2006
Co-Authors: Ram Rao
Comment on Revisiting Dynamic Duopoly with Consumer Switching Costs, Journal of Economic Theory, 2004
Co-Authors: Eric Anderson and Surendra Rajiv
Effective Category Management Depends on the Role of the Category, Journal of Retailing, 2001
Co-Authors: Sanjay Dhar and Steve Hoch
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through, Marketing Science, 2001
Co-Authors: Surendra Rajiv and Abel Jeuland
Effect of Appeal Content on Fundraising Success and Donor Behavior, Journal of Business Research, 2020
Co-Authors: Juncai Jiang, Sriharsha Kamatham and Nanda Kumar
“Pricing Under Dynamic Competition when Loyal Consumers Stockpileâ€, Marketing Science, 2021
Co-Authors: Manish Gangwar & Nanda Kumar
Increasing Retailer Loyalty Through Use of Cash Back Rebate Sites, Marketing Science, 2020
Co-Authors: Ye Qiu
New Product Preannouncement: Phantom Products and the Osborne Effect, Management Science, 2019
Co-Authors: Ozge Turut
Search Advertising: Budget Allocation Across Search Engines, Marketing Science, 2019
Co-Authors: Mohammad Zia
A Dynamic Model for Digital Advertising: The Effects of Creative Formats, Message Content and Targeting on Engagement, Journal of Marketing Research, 2017
Co-Authors: Norris Bruce and B.P.S. Murthi
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites, Management Science, 2016
Co-Authors: Upender Subramanian
Consumer Stockpiling and Competitive Promotional Strategies, Marketing Science, 2014
Co-Authors: Manish Gangwar, Nanda Kumar
Package size and competition, Marketing Science, 2012
Price Awareness and Consumers' Use of Deals in Brand Choice, Journal of Retailing , 2012
Co-Authors: B.P.S. Murthi
Why are some Modes of Acquisition more Profitable? A Study of the Credit Card Industry, Journal of Financial Services Marketing, 2011
Co-Authors: Erin Steffes, B.P.S. Murthi
Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects, Journal of Retailing, 2010
Co-Authors: Nanda Kumar, Suresh Radhakrishnan
Who Should Practice Price Discrimination Using Rebates in an Asymmetric Duopoly, Quantitative Marketing and Economics, 2010
Co-Authors: Kutsal Dogan, Ernan Haruvy
Why IT Managers don't go for cyber-insurance product, Commun. ACM, 2009
Co-Authors: Tridib Bandhyopadhyay, Vijay S. Mookerjee
Acquisition, Affinity and Rewards - Do they stay or do they go?, Journal of Financial Services Marketing , 2008
Co-Authors: Erin Steffes, B.P.S. Murthi
Dynamic Network-Based Discriminatory Pricing, Journal of Optimization Theory and Applications, 2006
Co-Authors: Gila E. Fruchter, and Mengze Shi
Using Basket Composition Data for Intelligent Supermarket Pricing, Marketing Science, 2006
Co-Authors: Nanda Kumar
Seller Rating, Price, and Default in Online Auctions, Journal of Interactive Marketing, 2004
Co-Authors: Norris Bruce, Ernan Haruvy
Responding to the Pioneer, Marketing Letters, 2003
Co-Authors: Dimitri Vakratsas, and G. Kalyanaram
Consistent Assortment Provision and Service provision in a Retail Environment, Marketing Science, 2002
Co-Authors: Trichy Krishnan, Kitty Koelemeijer
An Analysis of Advertising Royalty in Franchise Contracts, Journal of Marketing Channels, 2001
Co-Authors: Shuba Srinivasan
Dynamic Two-Part Tariff for a Network Service, Journal of Service Research, 2001
Equilibrium Price Communication and Unadvertised Specials by Competing Supermarkets, Marketing Science, 2001
Co-Authors: Niladri Syam
Supermarket Competition: The Case of Every Day Low Pricing, Marketing Science, 1997
Co-Authors: Rajiv Lal
Food Fight, Digest of Management Research, 1996
Can Repeating an Advertisement More than the Competition Affect Brand Preference in a Mature Market?, Journal of Marketing, 1995
Co-Authors: Giles D'Souza
Double Couponing and Retail Pricing in a Couponed Category, Journal of Marketing Research, 1995
Co-Authors: Trichy V. Krishnan
Game Theory and Empirical Generalizations Concerning Competitive Promotions, Marketing Science, 1995
Co-Authors: Ramesh Arjunji and B.P.S. Murthi
Why are Royalty Rates Higher in Service Type Franchises?, Journal of Economics & Management Strategy, 1995
Co-Authors: Shuba Srinivasan
A Simulation Study of Alternative Methods to Infer Market Structures, European Journal of Operations Research, Special Issue on Stochastic Choice Models, 1994
Co-Authors: Dipak C. Jain
Stochastic Modeling of Variety Seeking in Choice Behavior, Marketing Science, 1994
Co-Authors: Minakshi Trivedi, Frank M. Bass
Warranties for Heterogeneous Consumers: Theory and an Application to the Case of Automobiles, Marketing Science, 1993
Co-Authors: V. Padmanabhan
Promoting to Strategic Consumers, Managerial and Decision Economics, 1992
Pricing and Promotions in Asymmetric Duopolies, Marketing Science, 1991
An Empirical Analysis of National and Local Advertising Effect on Price Elasticity, Journal of Marketing Letters, 1990
Co-Authors: Peter T. L. Popkowski Leszczyc
Compensating Heterogeneous Sales forces: Some Explicit Solutions, Marketing Science, 1990
Effect of Price on the Demand for Durables: Modeling, Estimation and Findings, Journal of Business Economics and Statistics, 1990
Co-Authors: Dipak C. Jain
The Role of Experience in Information Use and Decision Making by Marketing Managers, Journal of Marketing Research, 1990
Co-Authors: W. Steven Perkins
The Capacitated Transportation-Production Problem: Computational Experience, Engineering Costs and Production Economics, 1989
Co-Authors: Timothy L. Shaftel
Segmentation and Endogenous Entry Under Consumer Uncertainty of Novel Technologies, Annales Des Telecommunications, 1987
Co-Authors: Kay L. Keck
"Estimating Continuous Time Advertising-Sales Models", Marketing Science, 1986
Skimming Pricing for a Class of Diffusion Models, Optimal Control Applications & Methods, 1986
A Note on Optimal and Near Optimal Advertising Strategies, Management Science, 1985
Competition, Strategy and Price Dynamics: A Theoretical and Empirical Investigation, Journal of Marketing Research, 1985
Co-Authors: Frank M. Bass
Advertising Decisions in Oligopoly: An Industry Equilibrium Analysis, Optimal Control Applications & Methods, 1984
Organization and Effectiveness of the Multiple Product Sales Force, Journal of Personal Selling & Sales Management, 1984
Co-Authors: Ronald E. Turner
Computational Experience on an Algorithm for the Transportation Problem with Non-Linear Objective Functions, Naval Research Logistics Quarterly, 1980
Co-Authors: Timothy L. Shaftel
Pre-empting an Alert Rival: Strategic Timing of the First Plant by Analysis of Sophisticated Rivalry, The Bell Journal of Economics, 1979
Co-Authors: David P. Rutenberg
Multilocation Plant Sizing and Timing, Management Science, 1977
Co-Authors: 1187-1198
Rebates Offered by a Multiproduct Firm, Marketing Science, 2024
Modeling Competition Over Multiple Variables Under Limited Consumer Awareness, Journal of Industrial Economics, 2023
Co-Authors: Francisco Silva
On the Reliability of the BDM Mechanism, Management Science, 2023
Co-Authors: Francesco Sguera
Who gains and who loses from more information in technology markets? Evidence from the Sunshine Act, Strategic Management Journal, 2023
Co-Authors: Huiyan Zhang, Lee Branstetter, Raffaele Conti
Measuring the Competition Effects of Price-Matching Guarantees, Quantitative Marketing and Economics, 2021
The Interplay Between Obfuscation and Prominence in Price Comparison Platforms, Management Science, 2020
Price-Matching Guarantees as a Direct Signal of Low Prices, Journal of Marketing Research, 2019
Sunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions, Management Science, 2022
Co-Authors: Haipeng (Allan) Chen
Compensating Online Producers: A Theoretical Analysis, Management Science, 2020
Co-Authors: Kun Qian
Optimal Design of Content Samples for Digital Products and Services, Journal of marketing Research, 2019
Co-Authors: Alice Li and P.K. Kannan
Time Inconsistency and Product Design: An Analysis of Feature Creep, Marketing Science, 2019
Pricing and Product Design for Vice Goods: A Strategic Analysis, Marketing Science, 2018
Co-Authors: Krista Li
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness, Management Science, 2016
Co-Authors: Jiaoyang (Krista) Li
Branding Conspicuous Goods: An Analysis of the Effect of Social Influence and Competition, Management Science , 2015
Co-Authors: Wilfred Amaldoss
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision, Marketing Science, 2012
Self Control and Incentives: An Analysis of Multi-Period Quota Plans, Marketing Science, 2012
Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation, Management Science, 2010
Co-Authors: Amaldoss, Wilfred
Pricing Digital Product Lines: A Model and Application for the National Academies Press, Marketing Science, 2009
Co-Authors: Kannan, P.K. and Barbara Pope
Self Control and Optimal Goals: A Theoretical Analysis, Marketing Science, 2009
Digital Piracy: A Competitive Analysis, Marketing Science, 2008
Experiments on Strategic Choices and Markets, Marketing Letters, 2008
Co-Authors: Amaldoss, Wilfred, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Noah Lim, John Morgan, Ryan Oprea, Joydeep Srivastava
Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis, Management Science, 2008
Co-Authors: Amaldoss, Wilfred
Trading Up: A Strategic Analysis of Reference Group Effects, Marketing Science, 2008
Co-Authors: Amaldoss, Wilfred
Conspicuous Consumption and Sophisticated Thinking, Management Science, 2005
Co-Authors: Amaldoss, Wilfred
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects, Journal of Marketing Research, 2005
An Analysis of the Impact of Social Factors on Purchase Behavior, Review of Marketing Science, 2002
Co-Authors: Amaldoss, Wilfred
David vs. Goliath: An Analysis of Asymmetric Mixed Strategy Games and Experimental Evidence, Management Science, 2002
Co-Authors: Amaldoss, Wilfred
Pricing of Information Products on Online Servers: Issues, Models and Analysis, Management Science, 2002
Co-Authors: P.K. Kannan
Truth or Consequences: An Analysis of Vaporware and New Product Announcements, Journal of Marketing Research, 2001
Co-Authors: Bayus, Barry and Ambar Rao
An Empirical and Theoretical Analysis of Price Matching Refund Policies, Journal of Marketing Research, 2000
Co-Authors: Joydeep Srivastava
Too Little, Too Early: Introduction Timing and New Product Performance in the Personal Digital Assistant Industry, Journal of Marketing Research, 1997
Co-Authors: Bayus, Barry and Ambar Rao
Improving Productivity by Periodic Performance Evaluation: A Bayesian Stochastic Model, Management Science, 1995
Co-Authors: Fernandez, Emmanuel, Hau Lee, Ambar Rao and M.R. Rao
Can Encroachment Benefit Hotel Franchisees?, Journal of Marketing, 2022
Co-Authors: Jap, S.
Electronic prescription monitoring and the opioid epidemic, Production and Operations Management, 2022
Co-Authors: Diwas KC and Jiayi Liu
Impact of Universal Healthcare on Patient Choice and Quality of Care, Production and Operations Management, 2022
Co-Authors: Kc, D.
Access to Infertility Care and Utilization of a Regional Fertility Preservation Program for Cancer Patients, Journal of Fertility Preservation, 2021
Co-Authors: Chae-Kim, J., Roman, R., & Gavrilova-Jordan, L.
Outcomes of Women Treated with Progestin and Metformin for Atypical Endometrial Hyperplasia and Early Endometrial Cancer: a Systematic Review and Meta-analysis, International Journal of Gynecological Cancer, 2021
Co-Authors: Chae-Kim, J., Garg, G., Gavrilova-Jordan, L., Blake, L., Wu, Q., & Hayslip, C
Can Viagra Advertising Make More Babies? Direct-to-Consumer Advertising on Public Health Outcomes, Journal of Marketing Research, 2020
Co-Authors: Diwas KC
The Impact of Hospital Advertising on Patient Demand and Health Outcomes, Marketing Science, 2020
Co-Authors: Diswas KC
When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance, Marketing Science, 2020
Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication? , Management Science, 2021
Co-Authors: Xiaolin Li and Özalp Özer
Informational Role of Buyback Contracts, Management Science, 2020
Co-Authors: Shouqiang Wang and Haresh Gurnani
Your Uber is Arriving: Managing On-Demand Workers through Surge Pricing, Information Sharing and Worker Incentives , Management Science, 2019
Co-Authors: Harish Guda
Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust in a Distribution Channel?, Management Science, 2018
Co-Authors: Ozalp Ozer and Yu Wang
Sharing Economy: Review of Current Research and Future Directions, Customer Needs and Solutions, 2017
Co-Authors: Chakravarthi Narasimhan, Purushottam Papatla, Baojun Jiang, Praveen Kopalle, Paul Messinger, Sridhar Moorthy, Davide Proserpio, Chunhua Wu and Ting Zhu
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites, Management Science, 2016
Co-Authors: Ram C Rao
Platforms: A Multiplicity of Research Opportunities, Marketing Letters, 2014
Co-Authors: S Sriram, Puneet Manchanda, Mercedes Esteban Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver
The Strategic Value of High-Cost Customers, Management Science, 2014
Co-Authors: Jagmohan S. Raju, Z. John Zhang
Exclusive Handset Arrangements in the Wireless Industry, Marketing Science, 2013
Co-Authors: Jagmohan S. Raju, Z. John Zhang
Collaborating in an Imperfect World, International Commerce Review, 2011
Co-Authors: Jagmohan S. Raju
Competitive Implications of Using a Category Captain, Management Science, 2010
Co-Authors: Jagmohan S. Raju, Sanjay K. Dhar, Yusong Wang
Digital Piracy, Creative Productivity, and Customer Care Efforts, Marketing Science, 2021
Co-Authors: Xiaolin Li, Chenxi Liao
Digital Piracy, Creative Productivity, and Customer Care Efforts, Marketing Science, 2020
Co-Authors: Xiaolin Li and Chenxi Liao
Is a Picture Worth a Thousand Words? An Empirical Study of Imagery Content and Social Media Engagement, Journal of Marketing Research, 2020
Co-Authors: Yiyi Li
Value of Local Showrooms to Online Competitors, MIS Quarterly, 2020
Co-Authors: Jayarajan Samuel and Eric Zheng
It’s Not Just What You Say, but How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews, Journal of Interactive Marketing, 2019
Co-Authors: Angela Liu and Jurui Zhang2
Modeling Multi-Channel Advertising Attribution Across Competitors, Management Information System Quarterly, 2019
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Word-of-Mouth, Observed Adoptions, and Anime Watching Decisions: The Role of Personal versus the Community Network, Marketing Science, 2019
Co-Authors: Mina Ameri and Elizabeth Honka
Price Search and Periodic Price Discounts, Management Science, 2018
Co-Authors: Tat Chan
An Empirical Study of Physicians' Sample-Dispensing Decisions: Evidence for the Roles of Experimentation and Subsidy, Journal of Marketing Analytics, 2014
Co-Authors: Xiaojing Dong
The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication, Marketing Science, 2014
Co-Authors: Xiaojing Dong and Ramkumar Janakiraman
Facilitating Fit-Revelation in the Competitive Market, Management Science, 2013
Co-Authors: Z. Jane Gu
The Influence of the Number of Presented Symptoms in Product-Claim Direct-to- Consumer Advertising on Behavioral Intentions, International Journal of Pharmaceutical and Healthcare Marketing, 2013
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Treatment Effectiveness and Side-effects: A Model of Physician Learning, Management Science, 2013
Co-Authors: Tat Chan and Chakravarthi Narasimhan
Competition in a Status Goods Market, Journal of Marketing Research, 2012
Co-Authors: Dmitri Kuksov
Measuring the Value of Customer Acquisition from Google Search Advertising, Marketing Science, 2011
Co-Authors: Tat Chan and Chunhua Wu
Consumer Perceptions of Product-Claim versus Help-Seeking Direct-to-Consumer Advertising, International Journal of Pharmaceutical and Healthcare Marketing, 2010
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Pricing, Frills, and Customer Ratings, Marketing Science, 2010
Co-Authors: Dmitri Kuksov
The Role of Targeted Communication and Contagion in Product Adoption, Marketing Science, 2008
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Hedging Your Bets: Assessing the Outcome, Journal of Marketing Research, 2007
Co-Authors: Susan Jung Grant
Understanding Firm, Physician and Consumer Choice Behavior in the Health Care Industry, Marketing Letters, 2005
Co-Authors: Manchanda, P., Wittink, D., Ching, A., Cleanthous, P., Ding, M., Dong, X. J., Leeflang, P. S., Misra, S., Mizik, N., Narayanan, S., Steenburg, T., Wieringa, J. E., and Wosinska, M.